Apr 2024 – Sep 2024 · 5 mos · Gurugram, Haryana, India · Remote

• Consulted Early Stage Multiple Start-ups on growth strategy & GTM.

Dec 2023 – Dec 2024 · 1 yr · Gurugram, Haryana, India · On-site

Apr 2023 – Dec 2023 · 8 mos

Jul 2021 – Mar 2023 · 1 yr 8 mos

Sep 2018 – Feb 2020 · 1 yr 5 mos · Gurgaon, Haryana, India

• Spearheading growth & acquisition strategy for all verticals of ETMONEY; Monitor & improve key Marco & Micro KPIs that drive Growth
• Strategic planning & execution of Digital marketing platforms like Google Ads, Google DV360 , Facebook Ads and others
• Understand user behavior & identify and fill product gaps so as to improve conversion & retention
• Close the loop with users, gather actionable insights for all business functions
• Continuous A/B testing & other CRO techniques to optimize & scale performance marketing campaigns
• Planning & execution of on page & off page Search Engine & App store Optimization to drive organic growth

Feb 2020 – Jul 2021 · 1 yr 5 mos · Gurugram, Haryana, India

Dec 2017 – Sep 2018 · 9 mos

• Led business planning and growth efforts for portfolio of Mobiles & Tablets category
• Drove customer acquisition & retention metrics -viz GMV, users, NPS, Conversion
• Collaborated with product team to drive UX changes to optimize traffic funnel and conversions
• Managed a monthly budget of 1 cr across performance marketing channels –vis. Programmatic, Google, Facebook
• Executed regular A/B tests on creatives types, callouts and placement to optimize Click through rates
• Driving product enhancements to optimize sales funnel (H page to purchase)

Nov 2016 – Dec 2017 · 1 yr 1 mo

• Managed business planning and growth for the portfolio of Sports & fitness category
• Optimized layout and design of category landing pages to maximize P page impressions

Mar 2015 – Apr 2016 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Program managed customer experience (NPS) improvement program; Net promoter score (NPS) improved by 31 points (from 4 to 35+)
• Identified process gaps through customer surveys; Advocated customer internally; Published weekly dashboards
• Created product workflows for queue management platform; Contact rate improved by 70%

Jun 2013 – Mar 2015 · 1 yr 9 mos · Gurugram, Haryana, India

• Assisted the CEO with growth projects; Sales of SuperReceptionist (a plug and play virtual call center solution) increased by 300%
• Identified and drove key levers for business growth -vis. in-bound leads, out-bound calls, Appointments, Retention, Renewals

May 2012 – May 2013 · 1 yr · Gurugram, Haryana, India

• Founded an on demand food delivery venture, specializing in fresh & healthy recipes; Scaled to monthly revenue rate of INR 12 lacs
• Managed all aspects of business –vis. Sales, Marketing, Operations, Products; Scaled to 8 delivery outlets in Delhi NCR in 6 months