Dec 2022 – Jun 2023 · 6 mos · Pune, Maharashtra, India

• Started from a cloud kitchen model to building the first kiosk-based burger chain in Pune, expanded the brand to 3 outlets in high street locations of Pune city in a span of 1 year. Successfully raised 15 lacs to build our 3rd outlet.
• ➡ Planned & Executed various area-specific offline & Digital Marketing Strategies for our website, resulting in 20% sales via the website in the first month and currently driving >10% of our overall sales
• ➡ Drove 5% of current sales by implementing the WhatsApp ordering feature & using WhatsApp CRM software to run campaigns to enhance customer experience and loyalty
• ➡ Planned, designed, and executed over 10 offline + online marketing campaigns with an ROI>1 for each of the campaign
• ➡ Directed social media marketing strategy along with mentoring a social media intern to achieve 2K follower base within 6 months
• ➡ Executed end-to-end sales funnel for lead generation of 96 leads & converted 2 leads to open our new franchise in Pune

May 2021 – Dec 2022 · 1 yr 7 mos · Gurugram, Haryana, India

• Project 1: Market Mix Modelling for an American Retail Giant
• ➡️ Worked on Market Mixed Modelling for the largest American Retail giant to evaluate the contribution of various marketing activities on the overall sales
• ➡️ Optimized and consulted the clients to allocate their marketing budget across various marketing channels to get the best ROI using Multi-Channel Attribution Model
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• Project 2: IS and PS Forecasting for the largest off-price retailer in the US
• Task 1: In-Season Forecasting
• ➡️ Was the process POC and responsible for executing and verifying the monthly end-to-end forecasting for the client aka In-Season Forecasting which included IS Setup, IS HLR Week, IS ALerts Week, and ISHAF week
• ➡️ Replicated the In-Season forecasting logic in R, so the same could be used to test out different combinations of forecasting parameters - a major transition from a previous manual model to a new automated way
• ➡️ Automated the whole alerts resolving process in R and saved the processing time significantly by almost 2 days
• Task 2: Pre-Season Forecasting
• ➡️ Was process POC for the complete Pre-Season (Bi-annual) forecasting setup process and was involved in steps across all the other processes like Bayesian Forecast generation, Source level selection, Alerts resolution & others
• Task 3: Hierarchy Restructuring
• ➡️ Was a part of the entire product & location hierarchy restructuring - moved from Prod hierarchy to MPH new hierarchy
• ➡️ This restructuring was the first of its kind since the beginning of the project and successfully executed IS Forecasting hierarchy restructuring single-handedly & was also a part of the PS forecasting product & location hierarchy restructuring team

Jan 2021 – May 2021 · 4 mos · Pune, Maharashtra, India

• Suscin was started with a vision to revolutionize our daily lives using Bamboo-based alternatives to plastic items like toothbrushes, earbuds, combs, etc. with an extension to wearables like Bamboo Tshirts.
• ➡ Engineered a dynamic and impactful Go To Market strategy for the brand along with crafting online marketing strategies for growth and executing it with the help of my team.
• ➡ Boosted website DR to 14 and daily website visits to 300+ by training and leading a team of 2 content writers to write 100+ SEO optimized blogs in under 3 months.
• ➡ Designed Raksha Bandhan Campaign in Photoshop & Premier Pro to successfully execute it & reached a record sale of 32K in the day with total sales of over 70K
• ➡ Planned, designed, and executed around 3 more campaigns along with 1 influencer marketing campaign with an ROI>2 for each campaign
• ➡ Performed product photography to generate product catalog, and got listed on 11 marketplaces for improved online presence which drove over 90% of our sales
• ➡ Implemented Email Marketing strategy to crack two B2B Bulk order deals for our brand worth over a lac
• "Learnings from the startup:
• ➡ If you are starting something for a cause, then be patient and also look for a product market fit.

Mar 2020 – Apr 2020 · 1 mo · Delhi, India

• My responsibilities involve generating SEO optimized quality content for blogs and social media posts of Edu4Sure.
• Is also responsible for generating SEO online workshop content for Edu4Sure’s first SEO online workshop due to corona pandemic.

Jan 2020 – Dec 2020 · 11 mos · Delhi, India

• Redefined the marketing club to work in a way keeping the growth of members at the core
• Proposed and initiated 5 new social media series for Marketing Enthusiasts
• Helped connecting the alumni and students via a special "Words from Alumni" series

Dec 2019 – Dec 2019 · 0 mo · Ghaziabad, Uttar Pradesh

• Responsibilities varied from working as a Data Analyst intern in the Venture Funding team to working as a salesperson in B2B corporate gifting (currently one of the most actively earning vertical of the company)
• As a Data Analyst intern, I conducted primary market research, followed by making reports using this data, which were then used in the company’s Business Plan and Pitch Deck
• Suggested and implemented the cold calling strategy to increase the sales for the company's niche products in one of the vertical which in turn helped in the formation of long-term relationships with those corporates and helped to drive sales from them

Nov 2019 – Feb 2020 · 3 mos · Delhi, India

• Organized a 3-round based competition involving Virtual Stock Market Simulation
• Approached TrakInvest to provide the simulation environment and subsequently converted them as our event sponsor

Aug 2019 – Jul 2020 · 11 mos · New Delhi Area, India

• Roles and Responsibility involves:
• Identify and facilitate global networking opportunities which helps students in getting global exposure and learn about their culture, business practices and market via our Global Field Study (GFS) Program
• Established a fresh relationship with Frankfurt School of Finance and Management and converted the opportunity in one of our destination for Global Field Study
• Increasing the visibility and promoting events/ sessions conducted by several renowned foreign faculty members at DMS, IIT Delhi
• Increasing the transparency of foreign opportunities available for existing students

Jul 2018 – Jun 2019 · 11 mos · IIT Jodhpur

• Responsible for mentoring the society for its year-long club activities, also suggested changes in the framework of club lecture series and knowledge sessions
• Suggested the changes in the framework of NIMBLE'19 which led to increase in the participation of students
• Suggested the inclusion of year-long projects like HPVC by ASME and formation of interest groups under the society for increased peer to peer learning

Apr 2017 – Mar 2018 · 11 mos · IIT Jodhpur

• Established the Science and Technology society in our Permanent Campus
• Organized and served as the Festival Coordinator of the first theme-based NIMBLE’18, an annual Intra college Technical Festival of IIT Jodhpur
• Managed a budget of around 12 lacs during my tenure for proper functioning of the society
• Managed a team of 7 Club Captains, 14 Vice Captains, and 4 hostel secretaries
• Responsible for increased participation of IIT Jodhpur in various national level competitions

Jul 2016 – Jun 2017 · 11 mos · IIT Jodhpur

• Working with the main motto of "Be the change you want to see in the world", every year we concentrate on addressing one deep-rooted problem through this program.
• Managed a team of 40+ members responsible for conducting various competitions amongst school children
• Responsible for spreading awareness about - “Prevailing Education system in villages” using an event “AWAAZ”- an open discussion panel. Prof. H.C. Verma from IIT Kanpur was the chief guest
• Proposed and implemented first ever govt. school centric version of SOCH

Jul 2016 – Jun 2017 · 11 mos · IIT Jodhpur

• Managed a team of 40-50 students in Robotics club and successfully conducted a lecture series on Arduino and sensors.
• Introduced new exciting year-long project like rope climbing robot and autonomous navigation robot, etc.
• Conducted events like Line Seguidor, Smart-phone Expertee, Tug of Bots, DTMF controlled bot, etc.

Jul 2016 – Jun 2017 · 11 mos · IIT Jodhpur

• Led a team of 4 to organize a workshop on “The Sixth Sense Robotics”
• Managed to attract participation of over 250 students (highest participation in a 1-day workshop)
• Raised a budget of INR 2.5 lacs for IGNUS through the workshop and the outreach events