Sep 2024 – Jun 2025 · 9 mos · Bengaluru, Karnataka, India · Remote

• Designed the 0-1 Product & Operational Architecture for a 3-sided Fintech Marketplace connecting Businesses, Investors, and Investor Partners.
• Brought in as a strategic advisor to structure early-stage operations into a scalable product engine, focusing on marketplace liquidity and deal quality.
• The Challenge: The platform had high volume (Businesses seeking funds) but low conversion liquidity due to unstructured data and misalignment between Business profiles and Investor mandates.
• Strategic Interventions:
• Marketplace Engineering: Architected the qualification logic for a complex 3-sided marketplace (Business <-> Investor Partner <-> Investor). Defined rigorous filtering criteria for Debt vs. Equity deals, reducing "noise" in the deal flow by 60% and significantly improving match quality.
• Product Pivot & Revenue Diversification: Diagnosed a liquidity crunch in the subscription model and pivoted the strategy to launch high-margin auxiliary services (Pitch Deck Creation, Financial Projection Reports), successfully opening multiple immediate revenue channels beyond the core subscription.
• GTM Validation: Personally led the "Founder-Led Sales" motion, conducting 100+ deep-dive discovery calls with Businesses to validate "Willingness to Pay" (WTP) and refine the Ideal Customer Profile (ICP).
• Partnership Ecosystem: Structured the first strategic partnership with an EdTech creator (Entrepreneurship Courses) to build a Long-Term Value (LTV) nurturing funnel for early-stage founders.
• Tech Advisory: Advised the founder on transitioning the tech team from internal product-only work to external IT Services, turning a cost centre into a profit centre during the funding winter.

Aug 2023 – Present · 2 yrs 8 mos · Bengaluru, Karnataka, India · Remote

• Startups like LiveCore (formerly Sariska)

Aug 2023 – Mar 2024 · 7 mos · Bengaluru, Karnataka, India · Remote

• Managed GTM and Technical Documentation for a Real-Time Streaming Infrastructure (PaaS) at LiveCore AI (formerly Sariska).
• Partnered with the founders to position the "Video/Audio Streaming SDK" for enterprise clients in the media & entertainment sector (e.g., FanCode).
• Key Achievements:
• Technical GTM: Led the outbound outreach strategy on LinkedIn, targeting CTOs and Product Heads at OTT and Media companies to generate initial enterprise leads.
• Product Documentation: Audited and structured the technical documentation for the Live Streaming SDK, ensuring clarity for developer adoption.
• Competitor Analysis: Mapped the feature parity gaps against incumbents (Agora, 100ms) to refine the "Low Latency" value proposition for sales pitches.

Jan 2023 – Jun 2023 · 5 mos · Bengaluru, Karnataka, India · On-site

• Led Product Operations & Design Strategy for a B2B School Management Platform.
• Owned the product roadmap and design partnership with a top-tier agency (Lollypop Design) to build a comprehensive ERP from scratch.
• Key Achievements:
• Design Ops Optimisation: Diagnosed inefficiencies in the design handoff process. Implemented a structured documentation framework that reduced requirement transfer time from 2 days to 4 hours (4x efficiency gain).
• Onboarding Engineering: Redesigned the school onboarding workflow, slashing the setup time from 2-5 days to under 2 hours, removing the primary friction point for sales.
• Module Architecture: Authored detailed PRDs for 15+ core modules (Academics, Transport, Attendance), translating CEO's vision into engineering-ready specifications.
• Market Validation: Conducted competitor benchmarking (LeadSchool, Teachmint) to define the MVP feature set required for market entry.

May 2021 – Dec 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

• Represented the product team & communicated progress to the wider company during weekly all-hands meetings
• Defined PRDs & executed platform features like tranche loan, credit-life insurance, credit line loan, access control
• Created user stories for features like partner incentives, vendor based disbursement, organization loan, credit bureau data
• Negotiated & organized a team of 5, setup processes for manual & automation testing resulting in 30+ releases in 6 months
• Cross functional team interactions to get a 360° view of the product: dev (Indihood), QA, operations, partner, agent, finance, legal

Jul 2018 – Mar 2021 · 2 yrs 8 mos · Bengaluru Area, India · Hybrid

• Pioneered & launched tele-consultation for web users using PWA
• 1073 sign-ups, 1549 logins, 1500+ completed consultations in 2 weeks of launch
• Revamped the web app home page experience to bring it at par with the native app home page
• 1.3% lift in page views per session, 4.4% lift in average session duration, 6% lower bounce rate
• Oversaw JATIS (SMS) integration resulting in 8% lift in delivery rate, cost savings of $190K per year
• Spearheaded the FreshChat integration resulting in 35% lift in agent efficiency, 20% lift in CSAT plus cost savings of $27.6K per year
• Launched the in-app update feature on android leading to 50% reduction in time to reach 37% app adoption on a new version
• Streamlined services on app homepage: Improved tap rate for all 10+ Services, 3X lift in history section accessibility, 3+ services added on the fly w/o app release, enabled the app-inbox channel

Apr 2016 – May 2018 · 2 yrs 1 mo · On-site

• Envisioned & executed the campaign automation platform: 4% lift in user sessions, 15% lift in bookings, 1.2X lift in referrals, 3% lift in Share Pass usage
• Collaborated with the app teams to create notification inbox: 7% lift in user sessions, 10% lift in bookings, 37% lift in bookings using gamified campaigns
• Cross-team collaboration to create messaging SDK to support push notifications & in-app channels
• Launched the customer segmentation platform: 60% faster TAT for segment creation, 40% less manual errors; 10+ teams on-boarded

Apr 2015 – Apr 2016 · 1 yr · On-site

• Designed & orchestrated a centralized communication platform
• Support for SMS, Email & Push channels, 6M messages/month
• Onboarded 15+ teams, 2 App Integrations, 40% increase in delivery rate; SMS cost savings of $300K per month.
• Launched the Coupons Platform: leading to 3X faster coupon creation, 10+ teams onboarded
• 8% lift in Ola Money wallet usage, 20K Ola Share Pass sold, 6% increase in cab bookings

Apr 2014 – Jun 2014 · 2 mos · Mumbai, Maharashtra, India · On-site

Jun 2012 – Jul 2012 · 1 mo · Bengaluru, Karnataka, India · On-site

• Worked on the recognition of DTMF tones and Telephone events used in VolP(Voice over IP) using our self developed Packet analyzer Code using PCAP library (didn't use Wireshark or Tcp dump).
• Studied various voice(PCMU,G723.1), video(H261,JPEG) and Fax (T.38) payload standards.
• Conducted in-depth analysis to establish VolP connection between two users using duplex channels and various telephone events.
• Analysed various issues involved in information security in VolP and implemented different algorithms.

May 2011 – Jun 2011 · 1 mo · Rohini, Delhi, India · On-site

• Worked on Operation and Maintenance of Grids.
• Learned about towers, cables, SCADA panels, Smart grids and components of a grid like Transformers, Circuit breakers, Isolators, Lightning Arresters.