Sajag Goel

CEO

Nairobi, Kenya11 yrs 3 mos experience
Highly Stable

Key Highlights

  • Led analytics for East Africa's largest B2B platform.
  • Achieved 20% operational efficiency through integration.
  • Automated reporting, reducing manual effort significantly.
Stackforce AI infers this person is a Business Intelligence leader in E-commerce and Data Analytics.

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Skills

Core Skills

Business Intelligence (bi)Data EngineeringProduct AnalyticsData AnalysisFinancial Auditing

Other Skills

AnalyticsMachine LearningAWSPower BIApache SupersetBusiness UnderstandingFinancial AnalysisAgile MethodologiesTableauSQLAmazon RedshiftAmazon QuickSightPythonMicrosoft ExcelA/B Testing

About

Business Intelligence leader with 11+ years of experience transforming data into strategic business advantages across e-commerce, education, and retail sectors. I specialize in: - Building and scaling high-performance analytics teams across multiple geographies - Developing ML-driven solutions that optimize inventory, supply chain, and advertising performance - Creating unified data architectures that integrate complex multi-channel business operations - Translating data insights into actionable business strategies that drive revenue and operational efficiency Throughout my career at organizations like Razor Group, Amazon, and Chegg, I've consistently delivered analytics solutions that directly impact the bottom line—whether through 10% logistics cost reduction, 12% improved advertising performance, or streamlined reporting that accelerates decision-making. My leadership approach combines deep technical expertise in data engineering and analytics with strategic business acumen and people management skills. I'm passionate about empowering teams to develop innovative data solutions that solve complex business problems. I'm always interested in connecting with fellow data professionals, product leaders, and business stakeholders who believe in the transformative power of data-driven decision making. Technical skills: SQL, Python, Machine Learning, AWS, Redshift, ETL Pipeline Design, Tableau, A/B Testing

Experience

Twiga foods

Chief Analytics Officer

Aug 2025Present · 7 mos · Nairobi County, Kenya · On-site

  • ‣ Leading the build and revamp of the largest B2B e-commerce platform in East Africa, enabling scalable, data-driven trade
  • ‣ Built the first centralized reporting layer, initially powered by Apache Superset, with a phased transition to Power BI as data maturity and tech investments scaled
  • ‣ Drove sales and supply chain optimization through actionable analytics, improving demand visibility, fulfillment planning, and operational decision-making
  • ‣ Improved agent performance by introducing structured tracking, real-time dashboards, and transparent performance metrics
  • ‣ Automated recurring business and operational reports, significantly reducing manual effort and improving data reliability and decision velocity
AnalyticsData AnalysisMachine LearningAWSPower BIApache Superset+2

Razor group

Senior Manager – Business Intelligence & Product Analytics

Sep 2021Jul 2025 · 3 yrs 10 mos · Noida, Uttar Pradesh, India · Remote

  • ‣ Spearheaded the integration of Amazon, Walmart US, Walmart MX, Mercado Libre, and Shopify sellers into a unified portfolio, enhancing cross-channel asset comparison and performance tracking.
  • ‣ Served in a dual capacity with individual contribution, focusing on P&L integration, while also managing cross-functional projects and providing leadership as a liaison between teams.
  • ‣ Increased operational efficiency by 20% through streamlined ETL processes and P&L integration.
  • ‣ Implemented an efficient reporting system, accelerating data delivery to top management for faster, informed decision-making.
Business UnderstandingMachine LearningFinancial AnalysisAgile MethodologiesTableauSQL+3

Amazon

Business Intelligence Engineer

Jun 2021Sep 2021 · 3 mos · Bengaluru, Karnataka, India

  • ‣ Architected automated ETL pipelines using AWS Redshift and S3, improving data processing efficiency by 10%
  • ‣ Created executive-level QuickSight dashboards visualizing merchant onboarding metrics and operational costs
  • ‣ Established real-time monitoring system for data pipeline health, reducing service disruptions by 6%
Business UnderstandingAmazon QuickSightAgile MethodologiesData AnalysisAmazon RedshiftBusiness Intelligence (BI)+1

Chegg inc.

Senior Business Intelligence Developer

Aug 2019Jun 2021 · 1 yr 10 mos · New Delhi, Delhi, India

  • ‣ Managed Redshift data operations and deployed financial reporting solutions achieving 98% data accuracy
  • ‣ Automated ETL processes reducing manual effort by 60% and decreasing report generation time from 3 days to 4 hours
  • ‣ Implemented custom SQL/Python anomaly detection alerts, identifying huge potential revenue opportunities
  • ‣ Optimized inventory management system, reducing days-on-hand by 25% and improving cash flow
  • ‣ Led A/B testing initiatives that increased web conversion rates by 10% through data-driven UX improvements
Business UnderstandingAnalyticsFinancial AnalysisAgile MethodologiesTableauPython+3

Lenskart.com

Manager – Business Intelligence & Product Analytics

Jan 2016Aug 2019 · 3 yrs 7 mos · Faridabad, Haryana, India

  • ‣ Produced detailed sales, inventory, and financial reports that supported successful funding efforts.
  • ‣ Led customer analytics implementation, identifying critical metrics that resulted in a 20% reduction in marketing expenditure.
  • ‣ Improved user behavior tracking and app conversion rates through enhanced implementation of Google Analytics and Adobe Analytics.
  • ‣ Restructured the analytics team, optimizing data delivery workflows and introducing advanced Tableau training, significantly boosting team proficiency.
  • ‣ Reduced Return To Origin (RTO) rates and improved EBITDA by leveraging a Random Forest machine learning model.
  • ‣ Managed and mentored a team of 4 professionals, driving performance and growth.
Business UnderstandingAnalyticsMachine LearningFinancial AnalysisAgile MethodologiesTableau+4

Ey

Consultant

Oct 2014Dec 2015 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

  • ‣ Optimized project resource allocation, improving delivery efficiency by 5% across multiple client engagements
  • ‣ Validated $48M in financial statements using ACL and Global Analytics Tool, ensuring 100% compliance with audit standards
  • ‣ Minimized financial risk by 4% by identifying anomalies and potential fraud through custom analytical controls and data visualizations.
AnalyticsFinancial AnalysisTableauMicrosoft ExcelPythonSQL+2

Aurum equity partners llp

Senior Research Associate

Feb 2014Jun 2014 · 4 mos · Gurugram, Haryana, India

  • ‣ Conducted market research for M&A and capital raise opportunities across diverse sectors, with a primary focus on pharmaceuticals.
  • ‣ Analyzed financial and strategic rationales for potential mergers in the pharmaceutical industry, providing insights to support decision-making.
AnalyticsTableauPythonSQL

Edupristine

Internet Marketing Analyst

Jan 2014Feb 2014 · 1 mo · New Delhi, Delhi, India

  • ‣ Managed digital marketing and end-to-end hosting of educational classes, including campaign execution, audience engagement, and event coordination.
AnalyticsMachine LearningPythonSQL

Ey

Data Analyst

Jul 2013Dec 2013 · 5 mos · Gurugram, Haryana, India

  • ‣ Conducted internal audit for a major American airline, focusing on employee expense claims and ensuring adherence to company policy. Identified irregularities in claims at the executive level.
  • ‣ Managed project activities including team oversight, resource allocation, coordination, and review across multiple initiatives.
  • ‣ Performed validation and completeness testing of journal entry data for various clients using Audit Command Language (ACL) and Global Analytics Tool, with a focus on Accounts Receivable and Accounts Payable.
  • ‣ Delivered exploratory data analysis solutions to detect anomalies and data integrity issues in journal entry transactions, supporting financial reporting and mitigating risks of management override and financial fraud.
AnalyticsMachine LearningPythonSQL

Gmr group

Data Analyst

May 2011Jul 2011 · 2 mos · Bengaluru, Karnataka, India

  • ‣ Collected data from primary and secondary sources, analyzed it to identify patterns, and created comprehensive reports to interpret findings and support decision-making.
AnalyticsPythonSQL

Education

Deakin University

Master's degree global — Data Science

Jul 2022Aug 2023

Texas McCombs School of Business

Post Graduate Program — Artificial Intelligence and Machine Learning

Jan 2019Jan 2020

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering (B.E.) — Computer Science

Jan 2009Jan 2014

Birla Institute of Technology and Science, Pilani

Master of Science (MSc) — Economics

Jan 2009Jan 2014

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