Dec 2023 – Dec 2024 · 1 yr

Jun 2022 – Nov 2023 · 1 yr 5 mos

• Search Ad Creation Flow: Successfully launched self-serve search ad creation flow for merchants replacing the assisted flow, using Machine Learning to automate keyword suggestions and show real time keyword performance to improve transparency.
• Intelligent Bidding Flow for merchants: Launched ML based bidding flow with system suggested min & max bid price, potential clicks against the selected price based on merchant cohort,

May 2020 – May 2022 · 2 yrs

• Content Delivery Network: Improved video delivery, reduced streaming cost for 2020’s surged video consumption
• Analysed enterprise escalations during video streaming to define the CDN use cases. Evaluated different CDN types for their reliability data. Worked with global engineering teams to create integration plan.
• Defined telemetry to track the success of the integration.
• Worked with legal & compliance teams to sign off the data ingestion & egestion.
• Successfully integrated CDN for ODSP Videos by distributing content closer to end-users and offloading traffic from origin servers with successful public release.
• Videos on SharePoint: Improved the video experience of SharePoint at a scale of 200 million MAU.
• Researched on different playback modes, conducted customer research with S500 companies. Launched new Picture in Picture Playback for SharePoint videos.
• Launched Video pages in Teams for education customers, grouping video content
• Managed Stream 1.0 customer expectations before final migration to SharePoint.
• Regularly participated in on-calls

Oct 2019 – Apr 2020 · 6 mos

• Field Service Management: Launched major product end to end with Geo-fencing, Beat planning,
• Competitor heatmap plot using scan payload, Round robin allocation, scheduling meeting.
• Elastic search implemented on complete “Know Your Business” data to serve merchant search.
• Built ML prediction for merchant churn outs through transactional behaviour & cohort mapping.
• Created solution to solve missing lat-long issue for merchants via mode & frequency logic.
• Solved issue of “Fake location” used by agents, reducing monthly losses.
• Built the new revisit flow for sales team from all verticals, making revisit more efficient.

Mar 2018 – Oct 2019 · 1 yr 7 mos · Gurgaon, Haryana, India

•  Worked at 14 Mn MAUs & 2 Mn DAUs
•  Led Next Billion Users Project with key focus on train e-commerce, engagement & transactions.
•  Worked on Retention, User engagement, App Monetization.
•  Strategized implementation fits: API vs SDK vs PWA to arrive at a balanced integration effort vs ROI.
•  Worked end to end with cross functional teams

Jul 2016 – Feb 2018 · 1 yr 7 mos

• Owned complete product vision, launch, sales for an employee health data collection & session planning platform.
• Organized sessions to collect employees’ ergonomic health data and provided a Monthly Cumulative Health Index
• Used Support Vector Machine on the collected data to customize next session plans
• Started as freemium offering, performed sessions in 10+ companies. Onboarded 2 organizations as paid subscribers.

Jan 2016 – Jul 2016 · 6 mos

• International Associates Network is a grassroot initiative of global collaboration and vibrant community development to build business and global acumen. Selected in the top 1200 in around 25k entries from PwC worldwide.

Jun 2015 – Jul 2016 · 1 yr 1 mo

• KRA: Process/Product Assessment, Stakeholder Management.
• Projects: Governance Risk & Compliance, Cyber Security: UIDAI, CBEC, GST. Total portfolio managed: >0.19 billion.
• Key Achievements:
• Successfully designed & implemented Risk Management strategy for India’s largest identity system- Aadhaar for data integrity, verification & authentication process. Worked security infrastructure compliance identifying integrity issues from starting of funnel to storage as well as for OTP authentication.
• Performed Deliverable tracking & Trend Analysis. Created innovative dashboards and reports for stakeholders at highest levels providing the snapshot of existing operations.
• Client facing role, which involved interaction with multiple level stakeholders.
• Contributed to the PwC Global Information Security Survey(GSISS) Report.