Sep 2015 – Jun 2016 · 9 mos · Bangalore

• Working with early stage startups to craft their product and service experience.

Jan 2013 – Aug 2015 · 2 yrs 7 mos · Bangalore

• I was part of the myntra’s first UX team and helped set the very foundation of its top notch online shopping experience. Some of key areas that I have designed for
• Shopping and Engagement:
• Checkout flow : A seamless checkout experience that reduced drop-offs and increased customer confidence. Part of this were also combo offers, express delivery, customising t-shirts, coupons, express, guest checkout & complete the look
• Product detail page : higher engagement, better conversions, helped myntra stand out among the competition.
• Profitability & Customer Experience:
• Acquisition : increased registrations, reduced bounce off rate,
• Contact us : significant reduction in order to interaction ratio, reduced load on call center, cost savings for the company
• Productivity, Operational Efficiency & Scale:
• Instrumental in evangelising User experience design for Myntra’s internal/ ERP applications and need for building applications and features through a well informed design process and user centred design approach. Some projects in this area are
• Marketplace Platform - Vendor/Seller portal for marketplace vendors, Seller on-boarding microsite
• Warehouse Operations Management - Return Management System for return warehouse, Hand-held device UI overhaul, Invoice redesign
• Logistics/ Mobility solutions - Outbound delivery mobile app for myntra delivery personnel, In-bound pick-up mobile application
• Analytics platforms & dashboards - Category dashboarding tool , Customer segmentation tool, Data portal.
• Customer care tools - Designing new and redesigning existing features for Prism (Customer Information Management System)

Sep 2012 – Sep 2012 · 0 mo · Gurugram, Haryana, India

• Designed a mobile application for GSK, used by its agents on the field, to enable them manage retail operations in rural markets of India.

Jul 2012 – Aug 2012 · 1 mo · Bangalore

• Creating information collateral for internal communication for P&G's Mumbai Office.

Jan 2012 – Aug 2012 · 7 mos · Bangalore

• Conceptualised and designed a Rich Internet Application (RIA) in travel and holiday space.

Jul 2011 – Aug 2011 · 1 mo

• Dashboard design of an ERP application

Oct 2010 – Jan 2013 · 2 yrs 3 mos · Mumbai, India

• I designed two websites, a Learning Management System (LMS), an online marketing solutions, web and print brochures, content writing and other digital collateral for Edupristine, India’s leading authorized exam preparation training provider for exams like CFA®, FRM® and PRM
• Provided design consultancy on regular basis and was closely involved with their product and tech teams.

Jun 2008 – Jun 2010 · 2 yrs · New Delhi

• User Interface Design (Website, Web app, ERP, GRP)
• Ad Sales (Space selling)
• Marketing (Property Monetization)
• Operations (B-School Application Form Sales)
• Brand Management (School Test Prep Products)