Nov 2023 – Present · 2 yrs 4 mos

• I advise Vamsi on various aspects of Vedantu's business

Oct 2023 – Present · 2 yrs 5 mos · Mumbai, Maharashtra, India

Jun 2021 – Present · 4 yrs 9 mos

• Santosh Rao and Girish are alumni of eBay and Zynga and they are building Mobile Casual Games at STELLARPLAY. I advise them on User Acquisition.

Feb 2021 – Present · 5 yrs 1 mo

• I advise the Founders on Sustainable User and Business Growth and fund raise.
• Admikard has been founded by ex-BCG folks Rachit and Piyush and it specializes in offering services to students who aim to study abroad.

Mar 2020 – Sep 2023 · 3 yrs 6 mos · Gurgaon, Haryana

• Q4-2023: Doubtnut merged with Allen.
• Doubtnut has been the biggest Edtech App by DAUs in the K-12 segment in India. It offers free video solutions to K-12 students for free. Doubtnut is supported by Investors like Omidyar Network, Sequoia, SIG and Tencent.

Jan 2019 – Nov 2021 · 2 yrs 10 mos

• It's a saas company that the selekt.in and Gingerbuds team pivoted to. It is popular under 2 brands - chatgen.ai and techtonic.ai

May 2016 – Jan 2019 · 2 yrs 8 mos

• Earlier known as selekt.in. Also popular as chatgen.ai (www.chatgen.ai)
• selekt.in:
• The journey of consuming and creating Machine Learning for selekt.in has been incredibly enriching so far with the company of brilliant young minds like Sambasiva, Suvindh and Sai Prashanth.
• We have the formula in place to build an ML backed engine that can converse with users and help them discover products better. selekt.in is in closed beta stage now and will soon hit the market offering discovery across key Ecommerce categories.
• With selekt.in, you don't need to be a Tech geek or a Mobile expert to figure out the best Mobile device that suits you.You don't need to browse through thousands of web pages to find the Shirts that suit you. Using advanced Technologies, we are redefining the shopper's journey of Product discovery..
• One has to just ask selekt.in what he needs:
• A good phone for gaming below 15k pls (OR)
• A water resistant smartphone for great selfies ..
• Moved to B2B saas solutions and popular as Chatgen.ai and Techtonic.ai

Nov 2018 – Mar 2020 · 1 yr 4 mos

• Had taken the mandate to turnaround Vedantu in Nov'18 and championed its growth story from Series B to Series C and D, Built P&L, Strategy, Planning and Execution of Sales, Mktg, Category and Product functions at Vedantu. Resulted in a fund raise of about $70 Mn and 10X growth from $24Mn to $250Mn of Valuation in 15 months and growing since then.

Apr 2018 – Oct 2018 · 6 mos

Sep 2017 – Oct 2018 · 1 yr 1 mo · Mumbai, Maharashtra, India

Jun 2017 – Nov 2018 · 1 yr 5 mos · Mumbai Area, India

Mar 2017 – May 2020 · 3 yrs 2 mos · Mumbai, Maharashtra

Jan 2016 – Sep 2019 · 3 yrs 8 mos · Mumbai, Maharashtra, India

Dec 2012 – Dec 2015 · 3 yrs

• Building Digital Marketing & CRM functions from scratch & scaling was both fun and enriching and doing that on a dynamic feed based Ecommerce platform like eBay is a one of its kind challenge especially when you do not inherit a team and any tech stacks and have to build them from the scratch.
• Had the P&L ownership of the Internet Marketing Vertical - Paid Search, PLAs, Facebook, Affiliate networks, Remarketing, Email Marketing, SMS, App Downloads
• Responsible to build the Tech stack necessary foe tracking, effective attribution, data modelling and applied analytics.
• Responsible for 70% of eBay's GMV, 100% of its Buyer goals and Traffic goals.
• Managed 2 TV campaigns in 2013, incidentally the last ones for eBay in India, as the Head of Brand Marketing.

Dec 2010 – Nov 2012 · 1 yr 11 mos

• P&L owner for Lifestyle categories at eBay India - This includes heading Fashion, Jewellery, Home & Kitchen, Fitness & Sports, Collectibles, Home Decors etc.
• Head of seller-side Revenues till Dec'11.
• Key achievements:
• 1. Conceptualised, desgined the supply model, onsite experience and Marketing communication for Dotstyle with a vision to overcome the existing business challenges in the Fashion space. The same has been executed to success through an exclusive team and is out there to grow exponentially.
• 2. With a vision to make eBay a household name, have completely built eBay Daily, the household vertical end-to-end from supply modelling, fulfillment processes, category building, marketing strategy and platform experience.
• 3. Have recalibrated the revenue generating parameters for eBay India across the site in 2011, successfully meeting the annual bottom line objectives.
• 4. Have built the entire team for the lifestyle category delivering the business goals over the past 2 years by driving Business Development, Category Management and Account Management functions.

Dec 2009 – Dec 2010 · 1 yr · Chennai

• As a Brand Manager of Meera Coconut Oil, my responsibility was to grow the brand in AP, TN and Karnataka competing with leading brands like Parachute and VVD.
• Establishing the Brand in TN was my greatest achievement.
• Have picked up the nuances of Brand Management, Advertising, Mass Media planning, Trade promotions, Commodity buying, Demand management and Event Sponsorship during this stint which also added a strong element of Consumer orientation in my future stints.

Apr 2008 – Aug 2009 · 1 yr 4 mos

• Heading Coastal AP for 1yr and Telangana and Rayalaseema for 5 months.
• This was the period when I picked up my People management, Business management and Channel management skills.
• As an Area Manager of Coastal AP, have outgrown the region's growth by a significant margin and was the highest growing Area Manager.
• Have introduced a new model of distribution based on optimized RoIs to increase the outlet coverage in Vijayawada by 250% which eventually got scaled across the region. This was one of my greatest achievements in this role.
• As an AM of Rayalseema and Telangana, have increased the coverage of Hyd by 80% in this brief stint.

Apr 2007 – Mar 2008 · 11 mos

• Responsible for Sales Process Management including IT Projects
• Being my first independent stint, have delivered the results by designing, integrating and deploying a down stream Supply Chain automation software for CavinKare distributors. The project was called out to be one of the key successes for our company that year and had yielded very significant benefits thereafter.
• Have released on the Sales Operations Manual for the company and was also managing a team that ran MIS during this stint.
• Have developed a sound understranding of IT, Project management practices, Business process analysis, Trade Promotions and People Management

Jun 2006 – Apr 2007 · 10 mos

• Had TSO and AM stints in Telangana and South Karnataka respectively

Jan 2005 – Jan 2005 · 0 mo