Puneet Ratna

Business Development Executive

Mumbai, India27 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

26 years of experience in Consumer Goods and Retail sectors.
Led transformation to integrated distribution at Patanjali Foods.
Achieved highest sales benchmarks across multiple product categories.

Stackforce AI infers this person is a seasoned leader in the FMCG sector with a strong focus on distribution and sales management.

Contact

Skills

Core Skills

Strategic Sales LeadershipDistribution ManagementSales Operations

Other Skills

AnalysisBrand ManagementBusiness DevelopmentBusiness PlanningBusiness StrategyCRMChannel ManagementChannel PartnersChannel SalesCompetitive AnalysisCross-functional Team LeadershipDistributed Team ManagementDistributorsFMCGFast-Moving Consumer Goods (FMCG)

About

I’m a business leader with over 26 years of experience driving growth, profitability, and market leadership in the Consumer Goods and Retail sectors.My journey spans across organizations such as Patanjali Foods - Ruchi Soya, Mother Dairy, Reliance Retail, Hindustan Unilever, and BILT, where I’ve led large teams, scaled distribution networks, and built high-performing businesses from the ground up.Currently leading the Popular Division at Patanjali Foods (Ruchi Soya), I oversee Modern Trade and General Trade operations for flagship brands like Nutrela, Ruchi Gold, and Mahakosh, managing annual revenues of ₹1,800+ Cr.I take pride in transforming traditional business models into agile, customer-centric ecosystems that deliver sustained growth.Core strengths:Strategic Sales Leadership | Distribution Management | Business Expansion | Category & Trade Marketing | P&L Ownership | Team DevelopmentI believe in combining strategic foresight with a people-first approach — empowering teams, fostering innovation, and building partnerships that create long-term business impact.

Experience

Patanjali foods - ruchi soya

Business Head - Alternate Channels

Apr 2010 – Present · 15 yrs 11 mos · New Delhi, Delhi, India · On-site

Heading the Alternate Channels Sales function for the company’s Popular Oils, Nutrela, and Biscuits & Confectionery businesses.
Accountable for driving distribution and market penetration of brands such as Nutrela, Ruchi Gold, Mahakosh, Sunrich, Frymore, and Patanjali across Modern Trade, Organized Retail Outlets, e-Commerce, e-B2B platforms, CSD, CPC, Army Tenders and institutional channels.
Successfully increased Organized Trade share from 8.7% in April 2012 to 13.9% by October 2012 within seven months, and subsequently stabilized the market share at 22% for Edible Oils and 74% for the Nutrela Foods Range.
Contributed significantly to the company’s transformation from a trading organization into a fully integrated distribution company.

Key Account ManagementTrade MarketingManagementDistributed Team ManagementFMCGSales Operations+44

Mother dairy fruit & vegetable pvt. ltd.

Product / Distribution Management

Jul 2009 – Apr 2010 · 9 mos · Delhi NCR · On-site

Held responsibility for sales and distribution of the Safal brand of fresh fruits, vegetables, and other food products. Previously, the company’s distribution was limited to its 400 owned outlets.
Led the successful expansion of the distribution network to include both organized and unorganized retail outlets across the NCR region, with subsequent growth into additional regions.

Reliance industries limited

Business Manager

May 2006 – Jul 2009 · 3 yrs 2 mos · Delhi NCR · On-site

Responsible for overall category management of the Retail Business across the entire zone, including NCR and Punjab region. This role involved overseeing a large network of stores and driving the profitability and growth of the category.

Ballarpur industries limited

Distribution Management

Feb 2005 – May 2006 · 1 yr 3 mos · North India · On-site

Leading sales and marketing operations with comprehensive oversight of channel management, business development, and trade marketing.
Successfully established the distribution network in North India for the company’s new business division.
Executed a successful pilot launch in the NCR region, covering over 10,000 outlets, and subsequently ensured widespread availability across all key towns.

Hindustan lever limited, hindustan unilever limited, unilever plc.

Cluster Sales Head

Oct 1999 – Feb 2005 · 5 yrs 4 mos · Delhi NCR, Punjab · On-site

Managed sales operations for four years in Delhi, overseeing a team comprising 5 distributors, 23 salesmen, and 10 merchandisers. Additionally, served as Cluster Sales Incharge for over a year in Ludhiana, leading sales activities across South Punjab.
Provided mentorship and guidance to distributors, salesmen, and merchandisers to enhance performance and achieve sales targets.
Awarded the PP RATNA Award in 2002 for outstanding overall sales performance.
Achieved the highest-ever sales volume in brushes in 2002, Highest Sales Value in Feminine Care Products in 2003 and Highest sales on Fair & Lovely in 2004 setting a new benchmark across categories.
Led the first territory in the Delhi metro area to receive certification for compliance with the “HLL WAY” standards, reflecting a commitment to excellence and operational integrity.