Vijay Amalakara

CEO

Mumbai, Maharashtra, India15 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14 years of experience in Marketing and Risk Analytics.
Expert in building fraud mitigation strategies for financial institutions.
Proven track record in improving campaign conversions and revenue outcomes.

Stackforce AI infers this person is a Fintech expert specializing in Marketing and Risk Analytics.

Contact

Skills

Core Skills

Marketing AnalyticsData AnalyticsFraud Risk StrategyCredit Risk StrategyManagement ConsultingPrice Elasticity Modeling

Other Skills

SegmentationDecision TreesPeople/Project ManagementPythonSASProject ManagementRExcel MacrosAnalyticsVBAAnalysisData AnalysisFinancial ModelingBusiness AnalysisBusiness Strategy

About

With an undergrad from BITS Pilani and a total experience of ~14 years, Vijay is a seasoned professional in the areas of Marketing Analytics, Risk Strategy & Data Analytics (Credit /Fraud Risk / Collections) in the Cards/Digital Payments domain(JP Morgan Chase & Citigroup) besides having worked in the Management Consulting space for clients in Healthcare and FMCG domains in the past.

Experience

Axis bank

Vice President

Dec 2022 – Present · 3 yrs 3 mos · Mumbai, Maharashtra, India

Working in the areas of Marketing Analytics especially building Personalisation Engines involving Cross sell, Campaign Analytics.
Leading the team in building and delivering near real time Data capsules to be used downstream for better conversions & AHT
Heading Channel Analytics to improve productivity leading to better revenue outcomes for the bank
Heading Analytics for the consolidated Salary portfolio to improve campaign conversions & balance buildup
Skills: Segmentation, Decision Trees & People/Project Management.

SegmentationDecision TreesPeople/Project ManagementMarketing AnalyticsData Analytics

Jpmorgan chase & co.

AVP

Jun 2018 – Dec 2022 · 4 yrs 6 mos · Mumbai, Maharashtra, India

Fraud Risk Strategy & Analytics (Cards/ Digital Payments)
Collections Risk Strategy (Cards)
PNL - Strategy Roadmaps/ Transformation to improve efficiency
Skills: Python/ SAS / Project Management

PythonSASProject ManagementFraud Risk StrategyData Analytics

Citi

Manager

Jul 2015 – Jun 2018 · 2 yrs 11 mos · Mumbai Area, India

Credit & Fraud Risk Strategy:
Building strategies mainly using R & SAS to mitigate fraud for CITI US credit card market ( Domain: Retail Cards & 3DS payments )
Periodically explore transaction data to identify/ implement new fraud strategies
Working across ops/policy to maximise fraud strategy benefits and minimise ops cost

RSASCredit Risk Strategy

Fischerjordan

Consultant

May 2014 – Jun 2015 · 1 yr 1 mo

FJ is a New York based analytics driven
management consulting firm. Worked as a Management Consultant in the Healthcare segment mainly on improving profitability for an insurance major.

Management Consulting

Tata sky analytics

Senior Analyst

Oct 2012 – May 2014 · 1 yr 7 mos · Mumbai Metropolitan Region

Linear Regression
Subscriber Analytics
Financial Modeling
Churn Analytics
Business Planning

Data Analytics

Fractal analytics

Analyst

Dec 2010 – Feb 2012 · 1 yr 2 mos

Worked on Price Elasticity Modeling for a Top Grocery Firm based out of US. The project involved the usage of tools like SAS and Excel Macros to implement an effective pricing strategy at the PAC/SKU Level
Worked with a top CPG Company and helped them identify gaps and analyze the potential of the market development for their brands globally. This project involved the usage of tools like Tibco Spotfire and MS Excel

SASExcel MacrosPrice Elasticity Modeling

Bookangrila.com

Founder

Feb 2010 – Oct 2010 · 8 mos

Bookangrila is a web based platform which connects booklovers from the same study place for hardcopy sharing.

Frost & sullivan

Research Analyst

Jan 2010 – Jun 2010 · 5 mos · Kolkata, West Bengal, India

Frost & Sullivan is a growth consulting and a market research firm.
The Internship involved working on the Information Communication Technologies in the South Asia and Middle East region and coming out with Market Reports on the same .