Jan 2024 – Jul 2024 · 6 mos · Gurugram, Haryana, India · On-site

• At Spyne, my team broadened Organic inbound channels to generate more leads for Sales funnel
• Organic Inbound (Search) - Going in, we had 0.5% Signup-to-traffic ratio, and a 0.1% MQL - Traffic ratio. We developed mechanisms by which to funnel high-intent traffic to Landing Pages and tools, which had a 8-10% Signup-to-traffic ratio.
• Brand - A key customer pain point was quality of customer support - we focused on positioning Spyne as a brand that is focused on customer excellence. Spyne has a 4.8 / 5 rating on trust platform G2
• Partnership planning - Spyne's core products rely on partners in geographies such as Brazil & South America, Middle East, Scandinavia and West Europe. To broaden our partner network, we built a white-labelled offering as a product. The result was a stronger business & product understanding on out-of-the-box features vs customization features. Basis this Sales team could better negotiate with customers for upsells.

May 2021 – Jan 2024 · 2 yrs 8 mos · Mumbai, Maharashtra, India · Hybrid

• JioMeet - Built JioMeet CPaaS - Communication Platform as a Service
• Enabling app builders to deliver unique experiences with video conferencing at their heart
• Built the Developer center for JioMeet
• Business impact: JioMeet CPaaS has emerged as the key focus area for JioMeet's video conferencing capability. I led integration efforts with Embibe (EdTech), JioHealthHub (EdTech), JioTV( Watchparty product) and MyJio. Target metrics were number of meetings that are done using JioMeet platform.
• JioEngage - short-form Engagements:
• I worked on discovery and delivery of short-term engagements in MyJio app
• Led discussions with UI team by defining problem statements
• Interfaced with Engineering to help bring the ideas to life.
• Business impact: Our KPI was number of views of the Engagement - which translated to Ad Impressions.
• JioBond - I was a founding member of the Product team. In terms of Product discovery, I helped define best practices - from focusing on user problem statements to ideating on user journeys to help solve user problems. I also mentored my team to do effective Product delivery - working across multiple stakeholders - Engineering, QA, Ops, Leadership and Customer Success, to achieve timely and effective product delivery to end-users. Products here included short-term engagements and a Digital governance platform. Currently I am focused on building an Asset Management tool for Enterprises with rich media assets.

Apr 2020 – Jun 2020 · 2 mos · Mumbai, Maharashtra, India · Remote

• I analysed how Promo GRPs for new show launches impact the launch day viewership. In addition I reviewed the Digital Marketing strategy for IPL.
• Built framework by which to analye efficacy of marketing communication
• Analysis of subjective reasons for why advertisements for TV shows were able to achieve high Reach with low advertising GRPs
• Built framework for using digital techniques, including A/B testing on Social Media, to use feedback from social media
• Approach to deduplicating reach audience for digital advertising across walled gardens (Facebook, Google, Twitter)
• Problem Statement: Marketers promoting IPL advertise on CPM basis on top digital platforms, which give them reach numbers
• The reach numbers for Facebook and Google have overlaps, which are hard to estimate
• Approach is to identify a base platform (say Facebook display advertising) - which has maximum reach
• All additional platforms contribute to reach numbers by multiplying their incremental reach with a coefficient, to account for overlaps

Jan 2020 – Mar 2021 · 1 yr 2 mos · Lucknow

• Initiated fitness group in IIML campus, in collaboration with Lt Col Romil Barthwal
• Achieved daily attendance of 50+ campus residents, across staff, faculty and students
• Mentored junior batch regarding conducting regular fitness programs for students

Jul 2019 – Apr 2021 · 1 yr 9 mos · Lucknow, Uttar Pradesh

• Led the Analytics and Product Management club of IIM Lucknow.
• Responsible for organizing workshops and case competitions for B-school students across India
• Led organisation of Inflection Point, featuring Case Comps & Speaker sessions, to promote Product-based thinking among MBA students

Aug 2016 – Jun 2019 · 2 yrs 10 mos · Gurgaon

• Led Product Marketing through SEO & Social media marketing for B2B product for EdTech
• Simplified API integrations for developers across Python, Node, PHP & Java
• Identified and corrected friction points in user journeys using Google Analytics
• Lead Developer for WordPress plugin, enabling easier onboarding for 50% of EdTech users

Dec 2011 – Jan 2012 · 1 mo · Noida

• I studied about Strategic Procurement strategies for business, as part of a month-long internship. I completed my report on how firms enhance their purchasing power by implementing strategic sourcing policies, and the tools that are used to implement Strategic Sourcing.

Oct 2011 – Sep 2012 · 11 mos · New Delhi Area, India

Aug 2011 – Jul 2012 · 11 mos