Pradnya Shah

Performance Marketing Manager

Bengaluru, Karnataka, India13 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led customer growth strategies at Flipkart.
Achieved national recognition in marketing competitions.
Expert in digital marketing and product management.

Stackforce AI infers this person is a Marketing Leader with expertise in Customer Growth and Digital Strategies.

Contact

Skills

Core Skills

Customer Growth & RetentionAnalytical Skills

Other Skills

Growth StrategiesCustomer RetentionCustomer Lifecycle ManagementMarketing CampaignsDigital MarketingProduct Management

About

• Senior Marketing manager at Flipkart – Home & Furniture Category (Internal & External channels) • Lead Product Marketing Manager at JioChat – Mobile Communication & Content Delivery Platform • MBA Marketing (2014-2016) - IMT Ghaziabad, Multiple National Level Case Study Competitions Winners • Passionate for technology products; keen interest in Digital Marketing & Product Management • Strives to attain a unique combination of strategic, analytical and creative thinking for defining a better perspective and solving problems at hand in an efficient and structured manner #National Winner : SABMiller Brew a Carrer Case Study Competition 2014 #Regional Runners-up and Campus Winner : Loreal Brand Storm 2015 #Campus Finalist: Mahindra War Room - 2014 #National Finalist - Samadhaan'15 (CRY)

Experience

Flipkart

4 roles

Associate Director - Customer Growth & Retention head - Shopsy

Promoted

Sep 2022 – Present · 3 yrs 6 mos

Leading CRM, On-platform Marketing, Events as a Customer Growth & Retention head at Shopsy by Flipkart

Growth StrategiesCustomer RetentionCustomer Lifecycle ManagementAnalytical SkillsCustomer Growth & Retention

Senior Manager - Customer Growth & Retention head - Flipkart Videos

Feb 2021 – May 2021 · 3 mos

Analytical Skills

Senior Manager - Category Marketing Head Flipkart Furniture

Apr 2020 – Mar 2021 · 11 mos

Manager - Category Marketing Home & Furniture

Jul 2018 – Apr 2020 · 1 yr 9 mos

Tradyl

Customer Growth & Marketing head

May 2021 – Aug 2022 · 1 yr 3 mos · Bangalore Urban, Karnataka, India

Analytical Skills

Jio

Product Marketing Manager

Apr 2016 – Jun 2018 · 2 yrs 2 mos · Mumbai Area, India

Sabmiller india

Sales and Marketing Intern (Trade Marketing)

Apr 2015 – Jun 2015 · 2 mos · Bangalore

Project Brief:
Identify the opportunities in digital channels for SABMiller Brand portfolio to increase brand engagement
Evaluate and create a score card for Trade Marketing activities across all market segments in Bangalore
Suggest new strategies based on ever increasing opportunities on Digital platform, to increase efficiency at Trade level across channels and market segments
Deliverables/Recommendations:
Market Research: Visited 47 PSS, 23 B&R, 49 IWS outlets; Presented insights to Trade Marketing executives
Collaborating with growing start-ups in the city, conceived 4 comprehensive marketing campaigns for premium and main stream brands to generate strong pull at retail channels and increase brand engagement on Digital Channels.
Designed an asset visibility tracker which increased efficiency of visibility campaigns across markets by 35%.

I impact india : social impact lab

Marketing Intern

Mar 2015 – Mar 2015 · 0 mo

Ideation phase of a project for re-branding iCARE hospital's Charity wing
Revamped brand identity to facilitate funding via CSR initiatives

Accenture services pvt. ltd.

Software Analyst Lead

Aug 2010 – Jun 2014 · 3 yrs 10 mos · Bangalore

Key Responsibilities:
Solutions release manager for the fortnightly software solutions released on the client’s Online Poker Platform
Requirement Analysis, feasibility study analysis, software development, release strategy creation, conducting lead reviews, reporting of project metrics and track statuses, On boarding and training for new resources
Key Assignments/ Initiatives:
Led a team of 8 to manage $180K worth portfolio of 60 web portals driving marketing strategies for Bwin, a leader in European online gaming and sports-betting portal
Implemented an online Marketing strategy co-created with client, which resulted in 30% increase in revenue
Designed a variety of GUIs through ideation and creative brainstorming that increased consumer visits by 20%