Jul 2022 – Jan 2025 · 2 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• Spearheading Home Solutions business; successfully built home loans and interiors businesses with total ownership of P&L.
• Developed a strong business roadmap for home loans business; created B2B partnerships with 20+ large financial
• institutions and 30+ key developers, hired 40 team members; resulting in 12X growth in 1.5 years.
• Conceptualised and executed an industry first business model in interiors to ensure win-win for developers, home buyers,
• partners and ANAROCK; leading to partnership with 25+ partners, 15+ A grade developers.
• Infused AI model in both Home Loans and Interiors businesses, impacting business growth and competitive advantage.
• Awarded ‘Exceeded Expectations’ rating in FY’23 within 8 months of joining.
• Awarded ‘Exceeded Expectations’ rating in FY’24 with ‘Far Exceeds Expectations’ in BD and partnerships KRA.

Apr 2021 – Jul 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Summary of work :
• Leading company’s largest vendor partnership: relationship management and revenue generation
• Worked closely with the COO; created successful program for Channel team for FY’20-21 to meet the AOP target.
• Created upgraded relationship and loyalty program for channel partner for FY’21-22 for overall portfolio of Piramal Realty.
• Engaged with leaders of E&Y to map responsibilities of sales verticals; created SOPs for every vertical. The SOPs aim to streamline sales processes.
• Conducted mystery audit of sales teams and defined improvement areas.
• Working closely with the HR- Learning and Development, created learning excellence program for the teams. Aims at honing sales & customer engagement skills of sales team; leading to a jump in conversion ratios.
• Handpicked to be a part of CEO innovation team; Working to generate new ideas; executed two of them in FY’20-21; earned praise from the Executive Director for positive impact on sales.
• Conceptualized incentive structure for Sales team; convinced management and executed the incentive policy.
• Optimized & controlled brokerage process; leading to payment of $10 million brokerages and reduced TAT by 20%.
• Digitalized customer journey at sales center; introduced salesforce integrated app for sales team; leading to paperless sales journey, better analytics & management reporting.
• Leading a project with a top technology company to enhance call centre productivity with AI/ML based solution.
• Led India marketing team and international vendor team for the creation of complete e-journey of customer: from awareness to online booking; paving way for ‘contactless sales’ in a post covid world.
• Leading team of 10 resources for controlling sales processes at sales center and managing reporting to COO.
• Created Referral program at company level, worked with senior management to initiate it and working with the sales team to execute it.

Aug 2018 – Mar 2021 · 2 yrs 7 mos · Mumbai, Maharashtra, India

Apr 2017 – Aug 2018 · 1 yr 4 mos · Mumbai Metropolitan Region

• Led team to create multiple new alliances in BFSI and real estate.
• Initiated discussions for partnerships with multiple companies across various sectors; created marketing campaigns for clients using Snapdeal platform.
• Rated ‘Exceeded Expectations’ in Mar’18 appraisal cycle.

Apr 2016 – Mar 2017 · 11 mos · Mumbai Metropolitan Region

• Worked closely with top BFSI players in providing customized digital marketing solutions through Snapdeal platform.
• Worked closely with CMO level counterparts to define and design digital marketing strategy.
• Awarded early promotion to Associate Director with ‘Outstanding’ rating

May 2015 – Mar 2016 · 10 mos · Mumbai Metropolitan Region

• Created Real estate program for Snapdeal as profitable and sustainable unit.
• Early promotion to Senior Manager with ‘Very Good’ rating.
• Selected for ‘X Men’ leadership program.
• Won GROW award.

Apr 2014 – Apr 2015 · 1 yr

• Redesigned loyalty and referral sales approach at a premium project; raised its contribution from 8% to 25%, led team of 6-12
• resources to generate $32 million revenue. Collaborated with CRM to achieve the results.
• Recognised as a Top Team
• Lead in multiple project launches.

Oct 2012 – Mar 2014 · 1 yr 5 mos

• Contributed $19 million revenue in sales as closure team member/ lead.
• Awarded Early promotion with ‘Very Good’ rating. Recognised as best manager in 3 launches.

Mar 2012 – Sep 2012 · 6 mos · Mumbai Metropolitan Region

• Advised on LNG traffic for an upcoming port, collaborating with Indian and Israeli firms.

May 2011 – Feb 2012 · 9 mos · Kolkata metropolitan area, West Bengal, India

• Consulted Director level team at a premier bank in Azerbaijan on CRM strategy.
• Developed cost minimizing Document Management System for a premier fertilizer multinational company.

May 2010 – Jul 2010 · 2 mos

• Profile : Marketing
• Awarded ‘EX’, the highest grade for the Summer Project at VGSOM, IIT Kharagpur

Apr 2008 – Jul 2009 · 1 yr 3 mos

• Coordinated with European teams to successfully roll out ERP landscape for top Swedish firm.

Jun 2007 – May 2008 · 11 mos

• SAP Consultant
• Awarded early promotion