Florence T.

Digital Marketing Specialist

Sydney, New South Wales, Australia8 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Led high-impact campaigns boosting brand recognition.
Supported global marketing strategies for non-profits.
Executed full-funnel marketing strategies across APAC.

Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Brand Strategy.

Contact

Skills

Core Skills

MarketingCommunicationMarketing StrategyBrand AwarenessCorporate Communications

Other Skills

External AgenciesContent StrategyEnglishStrategic PartnershipsLinkedin MarketingCorporate BrandingLinkedIn AdvertisingDigital MarketingStrategic Brand ConsultingMarketing ConsultingBrand ManagementPublic RelationsPaid Social Media AdvertisingPaid Media StrategyProduct Marketing

Experience

8 yrs 1 mo

Total Experience

1 yr 10 mos

Average Tenure

4 yrs 5 mos

Current Experience

Publicis sapient

Marketing

Feb 2023 – Present · 3 yrs 3 mos

> Lead high-impact, multi-channel campaigns across financial services, retail, and public sector, translating strategy into creative concepts that deliver measurable brand awareness and client engagement.
> Partner with cross-regional teams (APAC, UK, North America) to align strategy, operations, and execution, ensuring consistent narratives that resonate with enterprise clients.
> Collaborate with executive leadership, client leads, and creative partners to produce data-driven campaigns that strengthen positioning as a digital transformation leader.
> Delivered a 40% uplift in brand recognition by refining messaging and targeting high-value audiences through industry marketing initiatives.
> Balance strategy with execution, ensuring resources are optimized while campaigns achieve global visibility and impact.
> Bridging and executing partners ecosystem and alliances marketing including Salesforce, Adobe, Microsoft and more, to cross leverage networks, resources and wins!
About Publicis Sapient:
Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people across 53 offices worldwide. Recognized by Forbes as one of the World’s Best Management Consulting Firms (2022) and by Vault as one of the Best Consulting Firms in APAC (2023).
As part of the Global Marketing team, I bridge international and local leadership teams to drive awareness of Publicis Sapient as a trusted transformation partner across industries.

MarketingCommunicationMarketing StrategyExternal AgenciesContent StrategyEnglish+1

Wytan advisory

Board Advisory - Brand & Growth Marketing

Dec 2021 – Present · 4 yrs 5 mos

> Support non-profits and start-ups with global marketing strategies that enhance visibility, credibility, and community growth.
> Provide strategic guidance on brand positioning and campaign frameworks, ensuring maximum impact with lean budgets.
> Advise on scalable advertising models and creative storytelling that drive both engagement and donor contributions.
> Oversaw the development of content strategies that helped one brand grow to 26,000+ followers, 45M views, and 386% community growth.
> Global remit covering APAC, North America, and beyond.

Linkedin MarketingCorporate BrandingLinkedIn AdvertisingCommunicationMarketing StrategyExternal Agencies+6

Dedalus

APAC Growth Marketing and Communications Lead

Mar 2021 – Feb 2023 · 1 yr 11 mos · Australia

> Designed and executed full-funnel APAC marketing strategies across digital, OOH, PR, influencer, and paid social channels.
> Directed 12 multi-channel campaigns that boosted Dedalus’ visibility internationally, resulting in a 30% uplift in brand recognition.
> Led creative production for ad campaigns and GTM product launches, strengthening corporate branding and reputation in the region.
> Delivered the cross-market “Thank You Healthcare” campaign, later adopted globally as a brand reference during COVID-19.
> Partnered with C-suite leaders on event engagement and strategic communications to elevate regional positioning.
Role evolved from DXC Technology following Dedalus’ talent acquisition in 2019, providing continuity and deep market expertise across APAC.

Corporate CommunicationsBrand ManagementCommunicationMarketing StrategyExternal AgenciesDigital Marketing+6

Dxc technology

2 roles

Product Lead - Global Healthcare Employee Communications

Dec 2020 – Apr 2021 · 4 mos

Delivered a global communications platform across 23 countries, transitioning 5,000 employees with 100% adoption.
Standardized content and branding globally while ensuring local cultural relevance, achieving a 20% reduction in annual spend.
Built scalable frameworks for employee communications that improved satisfaction scores by 32%.

CommunicationContent StrategyEnglish

Industry Marketing & Communications - Healthcare & Life Sciences ANZ

Oct 2019 – Apr 2021 · 1 yr 6 mos

Drove marketing and communications initiatives for healthcare and life sciences clients across Australia and New Zealand.
Developed content strategies and external communications that strengthened industry reputation and client trust.
Partnered with stakeholders across product, sales, and delivery to align marketing programs with business priorities.

CommunicationContent StrategyEnglish

Spotify

Global Advertising Sales - ANZ

Dec 2018 – Mar 2019 · 3 mos · Sydney, Australia

Salesforce Ops, building campaigns, executing campaign reports, diving into consumer behaviour and audience research, supporting technical ad campaigns, and up-ing my ping-pong game.

CommunicationEnglish

Ogilvy pr australia

Howorth Technology Communications

Aug 2018 – Nov 2018 · 3 mos · Sydney, Australia

Ogilvy PR Australia

CommunicationEnglish

Austern international

2 roles

Program Manager - Singapore

Jul 2018 – Jul 2018 · 0 mo

CommunicationEnglish

Business Operations Consultant

Jan 2018 – Jan 2019 · 1 yr

Austern International bridges the gap between skills learnt at university and what's required in the professional workplace. Providing intensive Career Bootcamps internationally in economic hotspots including Singapore, Hong Kong, Melbourne and New York, Austern International partners up with exciting companies to solve real problems to give our candidates a real slice of the professional workplace and a platform for their individual self-growth.
Read more about Austern International here --> www.austerninternational.com
Assisting executive management with marketing and general administration for Melbourne, Singapore, Hong Kong and New York Programs.
Attending meetings, liaising with clients, performing administration work,
Generating marketing strategies, and developing website & digital optimisation to achieve business development goals
Administration for Training Program for Facilitators
Singapore July 2018 Program Manager

CommunicationEnglish

Showpo

Startup Business Development

Nov 2016 – May 2017 · 6 mos · Sydney, Australia

Supported several departments across the business including Buying Department, Customer Liaison, Product Team and Digital Marketing Research. Assisted in meeting suppliers, product data entry, sourcing samples, email customer service and social media market research.
Ongoing administration tasks involved searching product codes, collating order lists and pricing samples. I worked in the Showpo Office, on their various data and management systems including Magento, Livedesk, Iconosquare and their consignment partner.

CommunicationEnglish