Sep 2021 – Aug 2023 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

• Lead the ideation, technical development, and launch of eCommerce platforms for Fila, Proline and Vans
• Manage day to day operational development activities for the eCommerce platform (Agile development) and ensure timely delivery
• Work with both internal and external clients to meet and exceed product expectations
• Prioritize and manage projects to timelines, budget, and resources, scheduling work based on business objectives defined by senior management.
• Work with management and other key contributors and stakeholders to evaluate and prioritize opportunities and develop a product strategy and roadmap.
• Analyze new technologies and make recommendations to management on potential applications to the business.
• Identify product gaps, process improvements, and solution
• Prioritize the project backlog to ensure that the team is working on solutions that maximize business value and deliver necessary fixes and functionality.

Aug 2019 – Aug 2021 · 2 yrs

• Work with Founder/CEO and Brand Head in defining business goals and develop strategies based on consumer insights, trend analysis and business objectives impacting in 5X growth during pandemic and BFCM
• 2020.
• Responsible for monitoring and tracking transactional and revenue performance, coordinating implementation of corrective actions when necessary as P&L owner of e-commerce business.
• Collaboratively enhanced teabox website by creating user-friendly interfaces and 3 step checkout process reducing 30% drop off rate. Manage in-house team to facilitate continual content updates and synchronisation of products with inventory system basis enhanced data analytics reducing 25% of spends.
• Work closely with UX/Interaction Designers, Third party technologists, Social media teams and copywriters to enhance customer engagement and experience resulting in 8% of lapsed customer win-back during lull period and increasing loyal customer base by 10X.
• Lead strategy across channels and customer touch-points with an eye
• toward creating a consistent voice and developing effective reviewing mechanisms leading to 3X organic leads generation.
• Perform business requirement gathering, site assessment, competitive
• analysis, and secondary research for both in-house website as well as
• market place. Led to go live on Swiggy Instamart and Amazon Global. Oversee brand requirements, and work with the teams in creating content strategy and marketing deliverables, run content audits & gap analysis leading to 2X and 1.5X revenue generation compared to 2018
• and 2019 BFCM.

May 2018 – Aug 2019 · 1 yr 3 mos

• Devised and implemented multiple CRM Programs through calendarized hypothesis-backed targeting approach to generate incremental sales of 3% with ROI of 6X
• Designed and implemented Loyalty Program for Leading Apparel brand
• Designed and Implemented Customer Life-cycle that boosted campaign revenue by 32% and customer retention by 23%
• Implemented dynamic voucher that grew impulse buys by 25% YoY
• Instrumental in conceptualizing Omnichannel & Analytics
• Maturity Models that help gauge the level of engagement with the brand and their future omnichannel roadmap
• Conducted CRM workshops for client's Retail, Marketing & CRM teams to educate and drive data driven decision making
• Assisted marketing team in creating marketing content for EMEA & SEA regions leading to 3X organic leads generated
• Personalized, Segmented targeting which lead to 13% saving in overall CRM costs for a leading apparel brand
• Social Media Marketing, design and implementation to aid branding
• Scoring methodology identifying Merchants and Contractors leading to SAR 3.5Mn Extra revenue for a construction material supplier in a B2B Business

Dec 2017 – Jul 2019 · 1 yr 7 mos

• Managing and driving customer engagement with growth and retention as my core KRA for 6 brands of different vertical.
• Instrumental in conceptualizing Omnichannel & Analytics Maturity Models that help gauge the level of engagement with the brand and their future omnichannel roadmap.
• Designed VIP Program using Customer Scoring methodology basis key KPI's to identify most valuable customer for a leading international apparel brand.

Jan 2015 – Dec 2017 · 2 yrs 11 mos

• Worked on customer engagement framework design across all conventional & niche touch points
• My day to day activity included data management, statistic modelling, while my monthly and quarterly activities included emotion analysis, price point analysis, clustering and segmentation to decide on the target group for engagement.

Jun 2013 – Jan 2015 · 1 yr 7 mos

• Involved in various phases of Business Cycle such as software integration, testing, handling data - transaction, customer demographics, process documentation and billing - ensuring smooth day to day function.
• 40+ man hours quarterly training client and client staff to use BI, campaign management tools and dashboard
• Setting up and monitoring of campaigns through omni channel customer engagement for leading retailers with offline and online presence increasing response rate by 300%