Oct 2018 – Apr 2019 · 6 mos · Bengaluru, Karnataka, India

• SLP is a highly selective, 80-hour, 6-month world-class training program and lifetime network for outstanding founders and innovators. SLP Fellows have founded more than 1,700 companies and raised over $650 million, and include breakthrough and award-winning startups like Ixigo, Runkeeper, Voicetap, Ubersense, Townscript, Instamojo, Pratilipi, LetsTransport and Furlenco.

Apr 2018 – Sep 2018 · 5 mos

• Was part of the core team driving the business strategy for next-generation investors.
• Instrumental in executing the strategy around these investors leading to flawless execution and personalised offering on the platform.
• Few of the key offerings executed were 'Portfolio Organizer', 'Primary Market', 'New Mutual Fund Order Flow'.

Apr 2017 – Mar 2018 · 11 mos

• Role:
• Business - Currently driving Robo Advisory business with target to increase SIPs by 25X in Q4. Strategy in place
• Product - Responsible for engagement & conversion on website aiming at 7X rise in repeat users in FY17-18
• Execution:
• Renovation in Robo Advisory platform to reduce drop offs via data analysis & client feedback, in-turn implemented asset allocation modification, automated drop off strategy with personalized advisory, tax saving feature in platform
• Introduction of Primary Market section on website (including IPO, OFS, NCD, NFO) that involved all product life cycle
• Enhancement of Smartsearch with introduction of Self Learning in search and improved relevance in suggestions
• Milestones:
• Introduced one of the industry’s best IPO section leading to 40% rise in organic traffic & 10% in website total traffic

Jul 2015 – Mar 2017 · 1 yr 8 mos

• Execution:
• Led multi-dimensional projects majorly oriented towards product innovation and digital marketing over the period
• Major projects were Smartsearch solving cumbersome site navigation and SEO & Growth Hack bringing new users
• Smartsearch: Conceptualized the product from scratch and architected a search which not only understands users’ queries & finds right information but also drags users to the right section and highlights respective information. It even loads important data on search bar itself similar to google onebox. Video Link: http://bit.ly/smartsearchvideo
• SEO & Growth Hack: Learnt SEO and Growth Hack within a month, did competitor opportunity analysis and executed basic and advanced SEO activities along with inbound content marketing oriented growth hacks
• Innovation:
• Invented a new relevance logic called 'RoboRelevance' within search which calculates relevance score of page definition, page content as well as user's behavior on page. Search received praise from Google Engineering Team
• Milestones:
• Smartsearch: 3X rise in daily search volume on smartsearch within a year as compared to older search on website
• Traffic: 1X rise in overall traffic, 2X rise in organic acquisitions and 7X rise in Google impressions within 3 months

May 2014 – Jul 2014 · 2 mos · Budni, Madhya Pradesh

• "Power Saving cum Production Optimization Project"
• Allotted project was to reduce power consumption in Zinser Ring frame machine by 1000 units per day
• Diagnosed RF machine to find out bottleneck & took adequate readings to pinpoint excess consumption
• Conducted power-load study to obtain optimum spindle speed & modified OHTC fan motor running time
• Succeeded in reducing power consumption by 300% of target resulting to a saving of Rs. 5+ lacs / month

May 2013 – Jul 2013 · 2 mos · Bangalore

• "Integrated Marketing Communications"
• Contributed to “TagBug” idea development & did market research leading to a conclusion that product should be launched firstly for corporates through tie-ups and gradually B2C market should be targeted
• Executed promotion of “Enter Kalari” among youth through successful conduction of nationwide contest

Mar 2013 – Jan 2015 · 1 yr 10 mos · Kanpur, Uttar Pradesh, India

• Tech penetration in doctor’s community is low. Time is valuable and so being updated about new pharmaceutical products. MRConnect is bridging the gap between doctor and medical reps by a unique appointment booking system empowering doctor with technology.