Jul 2017 – Dec 2021 · 4 yrs 5 mos · Bengaluru, Karnataka, India

• At Amazon, I led the engineering and delivery for Amazon's Marketing Attribution systems globally.
• Amazon spends X billion dollars on marketing every year on 25+ online and offline channels including Sponsored Links (Google, Yahoo!, MSN), Shopping Ads, Social Ads (FB, Twitter), Emails, and Mass Marketing. Marketing Attribution systems process X million customer actions, Y billion visits and Z TB of data, across ~20 countries everyday and calculate 'incremental' impact of various marketing campaigns on these customer actions. My team, which was spread across Bangalore and Seattle, created machine learning models, operated them at Amazon scale in production and attributed every single customer action to help measure the true value of marketing at Amazon. We used big data technologies like Elastic Map Reduce (EMR), S3, Redshift, DynamoDB and various other internal and AWS owned big data systems to accomplish this.
• My team helped Amazon's marketing teams and systems globally in optimizing their bidding algorithms (keyword, product, customer level) and optimize their multi-billion dollars worth of marketing investment decisions.

Jun 2014 – Jun 2017 · 3 yrs · Bengaluru Area, India

• At CodeNation, I headed the engineering org from 2014 to 2017 where I was responsible for overall delivery, design, architecture, customer success, hiring, training and team management. CodeNation is a young and high performance team. It was started in 2014 by ESW capital with a vision to create an R&D hub for a product called aLine (developed by ESW Capital).
• CodeNation is primarily into:
• 1. Program Analysis: Techniques which perform automated analyses of large codebases and come up with statistics to take an opinionated stand on the quality of the code. It leverages core concepts of computer science and software engineering such as being able to parse programs written in different languages and traversing a compiled code.
• 2. Machine Learning: We leverage machine learning techniques to make software development more productive. For example we predict bugs in the code, give 3rd party library suggestions and point out inconsistencies in code.
• ESW Capital started CodeNation with a group of 12 engineers in Bangalore. I led this team through multiple deliveries from 2014 to 2017 and grew it to 50+. I ran CNU (CodeNation University) 2015 and 2016, a 3 months bootcamp for new hires at CodeNation. CodeNation created multiple innovative additions to aLine product including something called a 'Code Graph' where we represented code as a graph instead of a tree to better check any coding violations and a 'Library substitution' product where we recommend already existing libraries instead of writing our own code. This helped us encode various new best practices in software development programmatically.
• CodeNation was a profitable startup by 2017.

Sep 2013 – Jun 2017 · 3 yrs 9 mos · Dubai, United Arab Emirates

• I worked as a Chief Architect for a product called 'aLine' at DevFactory (owned by ESW Capital). aLine is a platform which objectively measures quality for any codebase. aLine uses rule based matching and machine learning to find language level rule-violations, logical bugs or design violations in code. aLine enforces software development best practices programmatically. We licensed this product to one of the largest banks in the world for their 5000+ software applications generating $XX million in revenue. I invented an automated test case generator (patent pending) at DevFactory to scale the onboarding of products to aLine. Today, DevFactory manages over 100 million lines of code in over a hundred enterprise product code bases from industries as diverse as financial services, network management and engineering services.

Sep 2012 – Sep 2013 · 1 yr · Bengaluru Area, India

• During my second year at Via.com, I was heading the engineering org across multiple verticals like Flights, Buses, Hotels etc. I grew the engineering team from ~25 to ~80 and moved Via's systems from a monolithic architecture to a more scalable service oriented architecture. I also led the movement of Via systems from a local data-center in Bangalore to AWS. I led the delivery of a new product for selling Holidays online where customers could search for holidays based on their personal needs like "Kids friendly hotels in Singapore in the CBD area under $200 with free wifi". We created a semantic search engine in Via to power this product and launched it in 2013.
• In 2017, EbixCash acquired Via.com.

Sep 2011 – Sep 2012 · 1 yr · Bengaluru Area, India

• During my first year at Via.com, I was heading the Via e-commerce and deals vertical with a B2C focus. I leveraged Via's existing b2b agent network and started selling mobile phones online adding 10% to Via.com top-line with-in one year of operations.

May 2008 – Sep 2011 · 3 yrs 4 mos · Bengaluru Area, India

• I started LifeMojo in May 2008 with two of my college friends.
• LifeMojo was an e-commerce platform for sports and fitness products and services. Our USP was being a one-stop shop for browsing content on healthy lifestyle, asking questions from experts, buying services from dieticians/trainers and buying sports/fitness products on a single platform. Apart from writing code, I took care of operations, digital marketing and finance at LifeMojo.
• In 2011, Via.com, one of India's largest travel companies, acquired LifeMojo and decided to start a new e-commerce vertical within Via.com called Via Deals.

Jul 2006 – May 2008 · 1 yr 10 mos · Bengaluru Area, India

• I was a part of the founding team of NGPay, one of India's first mobile-commerce companies, started by one of my college seniors. NGPay enabled customers to browse and buy various digital and physical products through third party merchants using a mobile application. Our USP was our secure payment solution on a J2ME application over 2G network. At NGPay, I joined as the only backend engineer there and grew the team to about 20 in 2 years. I owned the delivery and architecture of NGPay mobile commerce platform enabling third party merchants integration, payments, and shopping experience.
• We also created an enterprise solution called NGApps, which was used by one of India's largest banks for field force automation.
• In 2014, Flipkart acquired NGPay and decided to replace their payment solution PayZippy with NGPay.

Jun 2003 – Jul 2006 · 3 yrs 1 mo · Bengaluru Area, India

• I joined Trilogy right after college in 2003. I was a part of Trilogy's bootcamp called Trilogy University 2003 (TU2k3). During my bootcamp, I was a part of a 4 members team which researched popular social networks like Friendster and Myspace and created a proof of concept for a social networking based messenger application. We called it 3GCom (3rd Generation of Communication).
• Trilogy is an Enterprise software company. After bootcamp, I owned the engineering of Trilogy's Retail Contact Centre (think on-phone commerce) product and deployed it at Lands' End (one of the biggest catalogue retailers in the US). I contributed to Trilogy's Pricing Engine, Rule Engine, and Recommendation Engine. During my final years at Trilogy, I led the engineering of Trilogy's "eConfig" solution for Boeing, used for configuration of air-planes during pre-sales. When Trilogy acquired Versata Inc. in 2005, I led the technical delivery of a product called Business Rules Management System (BRMS).