Sanjay Singh

Digital Marketing Specialist

Gurgaon, Haryana, India12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 6 years of experience in digital marketing.
Expertise in managing PPC campaigns across multiple platforms.
Strong analytical skills driving marketing strategy and optimization.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on PPC and SEM strategies.

Contact

Skills

Core Skills

Online MarketingDigital MarketingPaid MediaMarketing StrategySemPpc Management

Other Skills

Facebook MarketingAdvertisingAnalytical SkillsSearch AdvertisingGoogle AdwordsBing AdsMS ExcelGoogle AnalyticsGoogle Webmaster ToolsPPC Bid ManagementSEOOnline AdvertisingKeyword ResearchPPCSMO

About

Digital Marketing Professional with 6+Yrs exp. on Google Adwords(Advance Search Ad Certification), Bing Adcenter, Facebook Marketing, MS Excel.

Experience

Cardekho

Online Marketing Manager

Dec 2021 – Present · 4 yrs 3 mos · Gurugram, Haryana, India

Facebook MarketingAdvertisingOnline MarketingDigital Marketing

Iprospect

Manager Paid Media

Sep 2019 – Dec 2021 · 2 yrs 3 mos · Gurgaon, India

Facebook MarketingAnalytical SkillsPaid MediaDigital Marketing

Cheapflightsfares

Sr. Marketing Strategist

Aug 2017 – Aug 2019 · 2 yrs · Delhi

Facebook MarketingSearch AdvertisingMarketing StrategyDigital Marketing

Fareportal ind. pvt. ltd.

Sr. SEM Associate

Jun 2015 – Aug 2017 · 2 yrs 2 mos · Gurgaon, India

Manage a process that works across various PPC campaigns across all Search Engines (Google Adwords, Bing Ad center)
Deep Knowledge of Adwords Editor & Bing Ads Editor
Deep Knowledge of MS Excel.
Achieve a targeted ROI for all ad spends on a daily basis
Manage and optimize Desktop & Mobile SEM campaigns
Increase conversion using all available technology
Develop strategy to eliminate under performing PPC ad copy/Keywords
Develop strategy to keep WOW growth of the accounts
Analyze Clicks and Conversion data, ad expenses and ROI
Create and analyze effective landing pages
Creating multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing)
Optimization and bid management
Preparation of management reports
Coordinating and providing recommendations to Graphs/design team on landing pages creation

Search AdvertisingSEMPPC Management

Iyogi technical services

SEM Executive

Feb 2014 – Jun 2015 · 1 yr 4 mos · Gurgaon, India

Monitoring and Analysis of PPC campaigns of various Clients.
Tracking and Analysis of traffic metrics for all channels using Google Analytics
To manage and bring in efficiencies in the PPC campaigns.
Setup and monitor traffic composition on the website(s) using Google Analytics.
Provide customer service to a portfolio of Google's advertisers through phone and email, to provide customer satisfaction and escalate issues as appropriate.

Search AdvertisingPPC Management