James H.

Performance Marketing Manager

United States14 yrs 8 mos experience

Highly Stable

Key Highlights

Expert in building demand generation programs from scratch.
Proven ability to achieve 10X pipeline growth.
Cohost of a podcast on AI in marketing.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on demand generation and growth strategies.

Contact

Skills

Core Skills

Demand GenerationMarketing Strategy

Other Skills

Lead GenerationMartech StackData AnalyticsABMEmail MarketingSEOPaid MediaMarketing Organization DevelopmentStrategic PlanningRecruiting Marketing StrategiesCorporate CommunicationsMultimedia Marketing CampaignsCustomer RetentionCustomer AcquisitionSocial Media

About

I’ve been in B2B marketing long enough to stop chasing shiny tactics. What actually matters is judgment, knowing what’s worth pushing, what’s noise, what needs fixing, and what should be shut down entirely. At Quantum Health, I lead demand generation and marketing operations with a very practical goal: build growth engines sales actually believes in, and leadership can make decisions from. Most of my time sits in: - Turning interest into real demand in long, enterprise sales cycles - Making paid, ABM, website, and webinar programs work together instead of in silos - Fixing lead scoring and attribution so Sales isn’t arguing with Marketing about “where the lead came from” I work closely with Sales, BDRs, Product Marketing, and Analytics because demand gen falls apart the moment teams optimize for themselves instead of the buyer. I also care deeply about building teams that think for themselves. People who test assumptions, look at the numbers honestly, and aren’t afraid to say, “this isn’t working.” Grateful to be doing this at Quantum Health, a place where the mission actually matters, and helping people navigate healthcare isn’t just a slogan.

Experience

Quantum health

Director Growth Marketing

Dec 2025 – Present · 3 mos · Remote

Self employed

Fractional Head of Growth

Apr 2025 – Present · 11 mos · United States · Remote

Fractional Head of Growth with over 15 years of experience driving high-ROI campaigns and leading marketing initiatives for B2B SaaS companies, specializing in AI-driven solutions. Expert in building outbound demand and lead generation programs from scratch, delivering measurable full-funnel results (MQLs, SQLs, pipeline growth, and closed opportunities) using a robust Martech stack, including Salesforce, HubSpot, ActiveCampaign, Google Analytics/Ads, LinkedIn Ads, and Meta Ads. Proven ability to scale brands from 0-1 or 3-10 by pioneering multi-channel strategies—encompassing ABM, email, social, paid media, content syndication, SEO, and events—powered by data, automation, and AI insights to achieve 10X pipeline growth.
Skilled in multi-channel attribution, UTM tracking, and A/B testing to optimize messaging and CTAs for diverse buyer personas, from technical champions to executives, driving sustained conversion rate improvements. Collaborates with data scientists, AI architects, CTOs, CROs, and CMOs to refine GTM strategies, streamline lead handoff, and implement closed-loop reporting for enhanced funnel dynamics. Designs full-funnel nurture workflows to sustain engagement and retarget leads with personalized content, delivering transformative results in competitive SaaS markets. Available for fractional engagements to fuel exponential growth.

Demand GenerationLead GenerationMarketing StrategyMartech StackData AnalyticsABM+3

Vibe mrkt live

AI For Marketing Podcast Co Host

Apr 2025 – Oct 2025 · 6 mos · United States · Remote

I cohost a weekly AI Marketing podcast where we interview and educate the marketing community on the latest developments in the world of 'Vibe Marketing'(where marketers use AI to augment their marketing).

Switchfly

Growth Marketing Leader

Mar 2022 – Apr 2025 · 3 yrs 1 mo · United States

Built a marketing organization that is tailored for long-term growth to achieve CARR. Work closely with the recruiting department to develop recruiting marketing strategies and plans. Establish strategic direction; lead development and implementation of strategic plans to drive leads, reputation, and revenue. Collaborate with the CEO to prepare and review marketing budgets, allocating all financial resources. Plan and develop the fundamental structure of the company’s marketing department.

Marketing Organization DevelopmentStrategic PlanningLead GenerationRecruiting Marketing StrategiesMarketing Strategy