Mar 2025 – Nov 2025 · 8 mos · Bangalore Urban · Hybrid

Jun 2024 – Feb 2025 · 8 mos

• 1. Own the Marketing Product, leading 8 PMs and PAs to define product vision, strategy, roadmap and positioning
• 2. Product owner: Content Marketing (200+ enterprise customers)
• 3. Led 0 to 1 research & development of 3 new B2B SAAS Martech products: Project Management,
• Resource Management, and AI powered Creative Insights

Jul 2023 – Jun 2024 · 11 mos

• 1. Led a team of 6 PMs and PAs to manage and build Content Marketing product
• 2. Devised 3-yr Marketing Suite strategy, analyzed Martech landscape, Planned & executed 12-month roadmap solidifying Leadership position in Gartner analyst report
• 3. Strategically onboarded 10 Beta partners for new Products
• 4. Leading Go-to-Market of Project Management(New SKU), managing pricing, positioning and field enablement
• 5. Launched 20+ Generative AI features for creating and editing content & images, adopted by 100+ clients
• 6. Spearheaded migration to agile across 4 product lines collaborating with 30+ engineers, designers & QA

Jun 2021 – Jul 2023 · 2 yrs 1 mo

• 1. Led growth initiatives of Social Suite, improved growth rate from 8% to 19% yoy
• 2. Achieved 100%+ growth in 1.5yr for 2 young product lines: Distributed, Advocacy
• 3. Enabled 100+ Product Marketing, Sales, SCs & SDRs to generate new pipeline

Aug 2020 – May 2021 · 9 mos

• Growth strategy for one of the largest Indian Media conglomerate creating a 5 year growth plan for the OTT business in India along with International business(TV and OTT) spanning across 100+ countries, followed by PMO for strategy execution.

Apr 2019 – May 2019 · 1 mo · Mumbai, Maharashtra, India

• Received Pre-Placement Offer.

May 2017 – May 2018 · 1 yr · Noida Area, India

• Product Owner: Self Service platform for Advertisers and Publishers
• Ideate and design features and enhancements for the home grown self service platform for advertiser onboarding. Planning product roadmap and sprint cycles of dev, QA and UI/UX teams.
• Product Manager: Adserver Stack
• Planning and detailing new product features to be added to the ad-server stack to enhance targeting strategies and ad delivery.
• Data based decision making for optimisation of ad bidding and serving strategies to improve recommendations and bring about marginal changes in revenues.

May 2016 – Jun 2016 · 1 mo · Mumbai Area, India

• Intern in the Corporate Strategy and Planning Team(CEO's Office) at Viacom 18.
• Actively involved in laying out the growth hacking strategies for the newest product in Digital space- Voot.
• Exposed to extensive market research, competitor analysis, and number crunching along with drawing out inferences and using them for proposing changes in current strategies.
• Also involved in background research and analysis for possible M&A opportunities for the company.

Jan 2015 – Jan 2016 · 1 yr

• Manager(Core group - 1 of the 22) of Asia's largest science and technology festival - Techfest, with a footfall of ~165,000 and marked by presence of Nobel laureates, national and international innovators, leaders & dignitaries along with an exhibition of most advanced technology present in the world. My duties included-
• Ideation, planning and execution of events for Asia's Largest Science and Technology festival for an audience of 165,000 from 2500 colleges and schools across India.
• Head of the "Internet for All" social initiative that reached 50+ villages in India, spreading awareness about internet, e-learning and giving hands-on experience to over 48k+ village children on Aakash tablets.
• Event Management- Lead a two tier team of 60 students extensively planning for ideation, marketing and execution of events
• Marketing & Sponsorships: Associated 11 foreign representations(Embassies and cultural organizations) with Techfest for cultural and financial support.
• Headed the creative division, adding life to the technical festival. Experience of working with a diversity of people- students, professors, vendors, sponsors, government officials, international delegates and international artists.