May 2019 – Sep 2019 · 4 mos · Mumbai, Maharashtra, India

• Managed a team to drive growth of online orders for key accounts for the organisation like Burger King
• Improved contribution margin by optimising the delivery charge for consumer basis price elasticity experiments in different cities

Sep 2015 – Mar 2018 · 2 yrs 6 mos

• Generated significant new business by leading Sales team for the app download and lead-generation business for India-North
• Onboarded e-commerce clients like Snapdeal and PayTM Mall by suggesting pricing models based on net margin and RoAS
• Scaled-up top account by 4x (from $100k/quarter to $400k/quarter) in 2 years by designing value-based success metrics for the advertiser
• Mitigated gaps between agency stated KPI of CTR and frequency capping against key value drivers of incremental daily active users
• On-boarded app-download business by spearheading MTAP (Firebase) integration to get InMobi first mover advantage among affiliates
• Built a new market from the scratch for brand ad-sales as the first Sales Manager of India-South by pitching directly to advertisers
• Locked in B2B advertisers like Cisco and Dell which were first-time entrant to mobile marketing

May 2015 – Sep 2015 · 4 mos

• Lowered the unutilized budget from 25% to 3% in two quarters by expanding target audience segment and advertiser diversity
• Amplified exposure of ad-campaigns by bucketing similar audience persona to bridge demand-supply gap within a category bucket
• Built relationships with Brand Advertisers and Agencies.
• Responsible for the overall planning, execution and delivery of Brand oriented campaigns across India.
• Worked closely with the Campaign Managers and Sales Managers across the region, to help them achieve and exceed revenue goals.
• Interacted with multiple stakeholders across teams such as Ad Operations, Engineering, Products and Supply to enhance the delivery process.

Feb 2015 – May 2015 · 3 mos

• Worked closely with sales teams to understand client expectations from new campaigns.
• Managed multiple mobile display campaigns on a day-to-day level.
• Analyzed data to arrive at insights and strategies about campaigns.
• Worked with partner managers and business development teams to secure inventory required for meeting the advertiser objectives.

Aug 2014 – Feb 2015 · 6 mos

• Managed all brand campaigns of India
• Improved turn-around time for campaign setup by introducing of SLAs for the first time between Sales and Operations teams
• Standardized the campaign monitoring process across the global delivery which was later developed as internal business product
• Reporting, analysis and feedback on campaign performance

Jul 2013 – Aug 2014 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Reduced appraisal escalation rate by 20% by designing productivity tracker for a transparent performance measurement framework
• Initiated product enhancement by identifying bottleneck step in user experience for the upcoming trade processing tool

Jul 2012 – Dec 2012 · 5 mos · Hosur, Tamil Nadu, India

• Completed Practice School-II (6 month internship) program at Titan Industries Ltd., on automation projects of “Design of Semi-Automated Bearing and Bush Pressing Machine” and “Design Standardization of Linear Motion Guides”.

May 2012 – Jun 2012 · 1 mo · Hyderabad, Telangana, India

• Completed the Practice School-I (2 month internship) program, on a Database management project.