Sep 2022 – Feb 2025 · 2 yrs 5 mos · Noida, Uttar Pradesh, India

• DOCO is an AI-powered platform transforming FMCG distribution in Bharat by bridging D2C and regional brands with India’s vast general trade network. Our ML-driven solution empowers brands to scale efficiently by accessing 8,000+ offline retailers and distributors, unlocking reach to over 1 billion consumers. By combining deep data intelligence with retail infrastructure, DOCO simplifies distribution, reduces go-to-market friction, and drives growth across underserved Tier 2–4 markets.
• Role and responsibilities:
• Spearheaded product vision and GTM, building a tech-enabled platform from 0→1 to connect 16+ D2C/regional brands with 8,000+ retailers, scaling to ₹15Cr+ ARR and ₹10Cr+ total revenue.
• Launched MVP in 6 months post 300+ user interviews & market analysis; enabled rapid adoption through low-tech-friendly UX, achieving 95% activation and cutting onboarding time by 40%.
• Reduced brand-side sales & marketing costs by 75%+ via AI-led SKU bundling, intelligent promotions, and end-to-end GTM ownership, increasing profitability and reach.
• Achieved 15–16% gross margins (2× FMCG average) by designing data-driven pricing models, smart inventory planning, and distributor incentive systems, boosting repeat orders by 50%.
• Led a 16-member cross-functional team across product, engineering, and design; scaled backend systems to support automated inventory tracking, reducing stockouts by 20% and driving agile product delivery.

Jun 2022 – Dec 2022 · 6 mos

Jan 2021 – May 2022 · 1 yr 4 mos

Jun 2021 – Oct 2022 · 1 yr 4 mos · Bangalore Urban, Karnataka, India · On-site

• Aasthy, a product by Astute Giraffe, is a fintech platform democratizing real estate investing in India. By leveraging 50M+ data points, we identify high-yield property assets and fractionalize ownership, enabling individuals to invest from as little as ₹5K. With AI-driven asset curation and real-time performance tracking, Aasthy delivers 15–18% annualized returns, making wealth creation in real estate accessible, transparent, and data-backed for everyday investors.
• Role & Responsibility:
• Leveraged insights from customer surveys and competitor analysis involving 1000+ users to spearhead the launch of a groundbreaking real estate investment product, marking a first in India with investment thresholds as low as ₹5K.
• Led the end-to-end development of Aasthy, the company's premier product, catering to diverse business models and platforms, thereby democratizing real estate investments.
• Drove multi-channel marketing strategies, significantly enhancing brand visibility and user engagement, resulting in over 150,000 website visitors.
• Played a pivotal role in securing ₹10Cr+ in investments across 15 assets, achieving a notable conversion rate by effectively appealing to 700+ investors.
• Developed a product for assessing real estate asset appreciation and projections using data from over 50 million data points spanning 300+ cities.
• Managed a team consisting of three Product Managers and one UI/UX designer, ensuring efficient product development and design processes.

Dec 2020 – Dec 2021 · 1 yr · India

• An MIT Harward spin off, a social impact accelerator, attempt to solve deep-rooted problems of Indian society by empowering impact entrepreneurs with capital, knowledge and networks.
• Mentoring Zeroplast labs startup, which converting waste derived from the agro-food industry into valuable feedstocks for the bioplastic industry.

Oct 2016 – Sep 2020 · 3 yrs 11 mos · Bengaluru, Karnataka, India · On-site

• KrishiHub is an AI-powered AgriTech platform bridging farmers with B2B buyers—HoReCa, retail stores, and supermarkets—through data-driven demand aggregation and supply chain optimization. Built to solve the longstanding inefficiencies in Indian agriculture—like lack of access to technology, price transparency, and real-time insights—we empower farmers with ML-based price forecasting, NDVI-driven crop health mapping, and localized agri-advisory in 6+ regional languages. By streamlining farm-to-business logistics, KrishiHub has enabled a 95% reduction in food wastage and helped boost farmer income by 50%+, unlocking India’s untapped agri potential at scale.
• Roel and responsibility:
• Engineered an AI-driven supply chain for daily vegetable supply to the business like HoReCa( Hotel, Restaurant and Catering), Retailers etc. directly from farmers, achieving an over 95% reduction in wastage through seamless end-to-end delivery optimization.
• Developed an AI/ML-based diagnostic tool for crop diseases, achieving over 90% accuracy and empowering farmers with actionable insights.
• Achieved organic growth of 50,000+ users with a 30% weekly active user rate through effective engagement strategies.
• Spearheaded initiatives that generated over $10 million in revenue, significantly boosting the income of 50,000+ farmers by more than 50%.
• Our Agri-input app for farmers provides weather and price forecast for all crops across all mandis in India, a marketplace for seeds/fertilizers/pesticides/farm equipment, farming information and a discussion forum for farmers that support regional languages.
• Our NDVI/ Satellite mapping for vegetation helps farmers to take action to increase and monitor crops' performance and take preemptive actions to improve crop production.

Mar 2015 – Apr 2016 · 1 yr 1 mo · Greater Bengaluru Area

• I was Senior Software Development Engineer( back end) and my responsibilities were:
• Leading end-to-end product development for DataWeave's core offering.
• Architect and contributing to building road-map for DataWeave's upcoming feature.
• Works on assortments , promotion, deals and fashion APIs of this product.
• Scaling and maintaining the data pipeline and API layer that handles hundreds of gigabytes of data and hundreds of millions of events everyday.

Jun 2014 – Mar 2015 · 9 mos · Bengaluru, Karnataka, India

• I was working in TaxiForSure as SDE in Java Profile.
• Leading end-to-end product development for TaxiForSure's supply side layer.
• Developing an RTFS portal to manage driver, operator.
• Developed functionality to approve driver, operator by supply and finance.
• Developed functionality to add corporate , generate invoice and receipt of corporate in PDF as well.
• Implementing end to end flow (from UI to Business logic to DB).

Aug 2011 – Jun 2014 · 2 yrs 10 mos · Bengaluru, Karnataka, India

• 1) Working on Vodafone UK(CLINT), an agile software delivery model project. Vodafone UK is a client which needs an application to manage calls (recharge/Topup the SIM etc.). Currently Application is built in Weblogic Portal, now they are planning to move it to Webcenter Portal with new features.
• An e-Care portal for Vodafone U.K. users.
• Used Core Java, JDevoloper, SVN, Weblogic sever.
• System Integrated Testing.
• Role: Developer
• Business Are : Telecom domain
• Development Tool: JDeveloper
• 2) Developed a Birthday and Anniversary reminder application:
• Send mail if any employee has birthday or/and anniversary.
• Run application ones in 24 hours using cron job.
• Used Java, JSP, Servlet, JDBC, Data Object, MySQL, Java Mail, Cron Job, Tomcat.
• Role: Developer (end to end)
• Development Tool: Eclipse, Tomcat
• 3) Developed online application POSS (Planning and Operational Support Suite) in Java, Jsp, Servlet, HTML