Mar 2022 – Present · 4 yrs · On-site

• Led 13 geographically distributed Staff and Senior engineers at the intersection of XR and AI, directing a 32-person cross-functional organization to bridge visionary R&D and global product launches.
• 🔷 Quest 3 Global Launch — MR-First Vision
• ▸ Engineering Lead for a 32-person cross-functional V-Team to drive the "Mixed Reality First" paradigm. Directed technical pathfinding, flagship out-of-box experiences (First Encounters, Discover), and retail engineering solutions resulting in 20–30% consumer conversion rates across 7,000+ weekly global demos.
• 🔷 Performance Excellence
• ▸ Received the "Redefines Expectations" rating (Top 1% of Meta) for driving the strategic pivot of the Quest 3 product narrative and securing executive confidence for the 2024–2026 roadmap.
• 🔷 AI & Generative Media
• ▸ Led engineering at the convergence of MR and AI — Contextual AI, 3D Generative AI (WorldGen), and Volumetric Media (4D Gaussian Splats). WorldGen earned P0 priority for the Metaverse org and was identified as a key differentiator for Horizon. Future of Media & Entertainment secured 2026 Priority designation from Reality Labs leadership.
• 🔷 Executive Technical Strategy
• ▸ Trusted to lead technical execution for high-stakes demonstration cycles for Meta's CEO and Board of Directors, validating paradigms fundamental to the company's long-term Spatial Computing roadmap.
• 🔷 Organizational Leadership
• ▸ Managed a direct team of 13 engineers while overseeing talent calibration and manager coaching as Intern Director for the 2025 Embedded SWE cohort.
• 🔷 Team Health & Culture
• ▸ Scaled team engagement and satisfaction from 60% to 80% during intense delivery cycles by improving roadmapping clarity and operational transparency.
• Technical Pathfinding · 0-to-1 Product Development · Generative AI · Mixed Reality · Executive Stakeholder Management · Manager Coaching · Organizational Development · Strategic Roadmapping

Sep 2019 – Feb 2022 · 2 yrs 5 mos · On-site

• Full-stack technical lead for Spark AR's publishing and content platform — the infrastructure powering AR effect creation, management, and distribution for millions of creators worldwide.
• Led end-to-end architecture and delivery across major platform initiatives, consistently exceeding OKR targets:
• 🔷 Platform Performance & Migration
• ▸ Architected the GraphQL migration of Spark AR Hub 3.0, reducing Time-to-Interactive from 13s to 2.5s (5× improvement) and cutting error rates from ~1% to 0.07% — a 14× reduction — against OKR targets of 4s and 1% respectively.
• 🔷 Multi-Surface Publishing (MSP)
• ▸ Designed and led the cross-platform publishing architecture enabling creators to publish AR effects across Facebook, Instagram, Portal, and Messenger simultaneously. Cross-platform adoption surged from 4% to 63% (vs. a 23% target), growing AR Camera DAU by 65% — called out as Facebook-level impact.
• 🔷 Storage & Performance Engineering
• ▸ Reduced per-effect storage by 50% (400MB → 200MB), saving an estimated 1.5 PB/year at scale. Reduced effect publish time by 45.7%. Optimized Avatar Effect Publishing from 30s to ~1s — 5× better than the stated goal — shrinking the full creation-to-publish loop from 60s to 12s.
• 🔷 Platform Foundations
• ▸ Shipped Private Publishing (2.1K new monthly publishers, 3× goal; 8% adoption; +4.2% Upload-to-Publish rate), the Monthly Digest Email (2× Hub visitors; 100K creators reached), and a 20% improvement in creator notification reach. Founded and chartered the Content Management Platform (CMP) team, defining its mission, OKRs, and technical architecture to decouple core infrastructure from product features.
• ▸ Collaborated with 10+ teams across the AR ecosystem, mentored multiple engineers to promotion, and contributed to QED Level 2.5 engineering excellence standards.