Nov 2023 – Present · 2 yrs 4 mos · India

Mar 2023 – Nov 2023 · 8 mos · Mumbai, Maharashtra, India

Jun 2021 – Mar 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India

• ● Key project leader for developing a Self-serve platform which can help in acquiring scalable advertisers to use.
• ● Created an entire process from setting up CRM, Data dashboard, onboarding process, TAT for client solution, and product enhancement.
• ● Own a P&L for the self-serve platform from the advertiser side of the platform.
• ● Designed, implemented and execute strategy for enhancement of Net revenue & better advertiser experience while adhering to mutually agreeable SLAs.
• ● Contributed to the overall growth of Sharechat revenue via the self-serve platform.
• ● Strategized GTM by understanding advertiser needs & develop a plan to increase the acceptability of the self-serve platform in the market.
• ● Quickly resolve the issue & overcome challenges faced by the advertiser by troubleshooting with the internal team & come up with actionable solutions.

Jun 2020 – Jun 2021 · 1 yr · Mumbai, Maharashtra, India

• Managing, implementing, optimizing operation & provide campaign solutions to the advertiser.
• ● Manage & grew post-sale client relationships with advertisers of all sizes by 4x growth in revenue.
• ● Monitor & optimize the campaign performance, based on various metrics (CPC, CTR, CPL, LTP, CPA, ITL ROI etc) on a timely basis to find growth opportunities & forecasting plan for the next month.
• ● Investigated and work directly with product & engineering teams to help them troubleshoot the client issues during a campaign
• ● Conducted regular business reviews and took a consultative, long-term approach to build productive relationships with clients, in collaboration with the UK client solution team.
• ● Maintaining Weekly & Daily Revenue sheet for weekly internal Uk project review.
• Achievements:
• ● Increase the revenue for HyperCasual Category by 4X & Ecom category by 2X for the Uk client.
• ● Manage to re-activate 3 clients by providing a restart solution & scale the campaign by 2X.
• ● Created a creative best practice guidebook for the HyperCasual Category, which helped the entire category to overall grew by 3X.

Nov 2019 – May 2020 · 6 mos · Mumbai, Maharashtra, India

• ● Responsible for managing, implementing, optimizing operation for Publisher & amplify team
• ● Leading End to End Implementation for any new Vendor from creating a widget, styling, Data tracking & taking it to live.
• ● Optimizing the accounts of partners and maximize revenue for Outbrain.
• ● Managing operations for both Publishers and client accounts 4x growth in revenue
• ● Maintaining relationships with existing publishers. Scale-up revenues by suggesting new products like video, smart feed, widget placement suggestion etc.

Aug 2018 – Oct 2019 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• Managed user acquisition via digital marketing campaigns Facebook, AdWords, affiliate, ad networks, mgid, SMS etc. to give maximum ROI to the clients, with a budget of INR 1+ Crores, monthly
• Monitored and optimized the campaign performance, based on various metrics (CPC, CTR, CPL, LTP, CPA, ITL ROI etc). on a timely basis to find growth opportunities & forecasting plans for the next month.
• Improvised digital strategies, to achieve a 10-20% Quarterly increase in the RO Value from the client.
• Expertise Making sure all the tracking requirement (Event Pixel, Postback, UTMs, apk tracking, etc) is in place & all the data is getting recorded before taking the campaign to live & also during the campaign.

Apr 2016 – May 2017 · 1 yr 1 mo

• Monitoring of Acquisition Funnel Data for given campaigns on a Daily, Weekly and Monthly basis to understand and analyze their effectiveness in achieving quarterly business targets.
• Analyzing campaign performances on various metrics (CPC, CPL,CPA, etc).
• Optimizing the campaigns for cost-effective performance.
• Working with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.
• Working with Marketing & Senior Marketing Manager to lay down cost per acquisition thresholds for all campaigns based on marketing budget and quarterly targets, and ensure that campaigns that fall within threshold are scaled and those that fall outside of the threshold are shut down.
• To come up with actionable insights, based on Acquisition Funnel, for creative elements in ads, landing page design.
• To work with the Marketing & Senior Marketing Manager to convert actionable insights into well-defined projects.
• To work with the Product team and the Marketing & Senior Marketing Manager to execute these projects and measure their success.

Oct 2014 – Mar 2016 · 1 yr 5 mos

• Interacting with the vendors & internal stakeholders to understand all the requirements from the proposal stage till taking the campaigns live.
• Coordinating with the internal teams- creative design, Developers, Testing Team, Business intelligence, Legal to ensure that all the identified requirements are met
• Estimating the time required and meeting the timelines in the process
• Maintaining a record of all the payments made in the marketing campaigns , getting it approved and cleared from the finance department
• Liaising with the Business Intelligence team to ensure that all the marketing campaigns related data is recorded at our end.
• Reports of new or existing marketing campaigns covering all the metrics to be maintained
• Working with the Business Intelligence team in getting these key performance indicators captured & scheduling reports for further analysis.
• Analyzing daily digital marketing campaign performances on various metrics (CPC, CPL, CPA, CPM etc).
• Optimizing the campaigns for cost-effective performance.

Jun 2013 – Oct 2014 · 1 yr 4 mos

• Develop and manage online marketing campaigns for in-house as well as clients' brands.
• Achieve a strong, visible social media presence and develop concepts with viral potential.
• Continuously monitor all accounts and ensure the success of client programs.
• Successfully achieved growth in the page insights of all clients.
• Ensured all the tasks are completed before the deadline.
• Strategizing relevant posts & engaging content, images, articles, videos on various social media platforms.

May 2010 – Jul 2010 · 2 mos · Mumbai Area, India

• Understanding consumer perception about Spykar apparels.
• How social media can be used as a tool for developing brand awareness & understating consumer behavior towards the brand.
• Locating stores on Google maps so that it can be used as a convenient mode for consumer to locate the same.
• Handling event sponsorship, attending various meetings and finding different ways to promote the brand.