Oct 2023 – Jul 2025 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

Jun 2020 – Oct 2023 · 3 yrs 4 mos

• Responsible for the innovation projects for AXE India Primarily and supporting businesses of South Asia
• o Consumer Centric Focus: Steered Claims Roadmap for the portfolio re-launch through multistage claim development work to craft, fine-tune and to land winning superiority claim in India (which later inspired the flagship technology claim on the brand globally)
• o Product Designing: In tenure of 2.5 years have meticulously crafted & executed 40+ design brief for innovation deployment
• o Project management:
•  For year of 2021, managed 8 Complex and challenging innovation end to end networks each with its own diverse components (new hardware, new variant, fragrance extension, importation)
•  Led the complete re-launch of AXE portfolio in 2020-21 by rigorously working my way through new unfamiliar processes & guiding the network till local deployment, whilst managing a cross-functional team of 15+
• o Digital Deployment: kicked-off & landed the overall 7OA & A+ Brand Page refresh for AXE’s E-Commerce platform in India. And this was done in consultation with AXE Global Deign Consultant
• o Marketing Craft: Inputting to outstanding creative output on bespoke India work (New Innovation concepts, New Edit and adaptation work)

Mar 2016 – May 2020 · 4 yrs 2 mos

• I managed insight work for global and local teams on Detergent brands Surf & Skip. I crafted consumer testing plans and worked with internal and external teams for seamless project delivery. I also designed workshops, MACRO, and managed product quality health-card and internal innovation tracker. Additionally, I led the Homecare "Product is Hero" workstream and partnered with the Global Sustainability team on a project to tackle Open Defecation in Rural India.

Mar 2015 – Mar 2016 · 1 yr · Mumbai Metropolitan Region

• I conducted market segmentation for consumer goods clients using TNS's NeedScope tool. I managed internal teams to ensure timely and high-quality project delivery. For external clients, I used the NeedScope framework to understand consumer motives and brand positioning, supporting brand launch and development. I also led brand activation workshops.

Feb 2014 – Feb 2015 · 1 yr · Mumbai Metropolitan Region

• As a team member of the largest telecom track, I streamlined internal processes to integrate diverse research engagement processes, enabling quick business decision-making with precise and timely findings for stakeholders.

Jan 2013 – Jan 2014 · 1 yr · Mumbai Metropolitan Region

• Undertook quantitative studies in brand & communication space for various clients.

May 2012 – Nov 2012 · 6 mos · Bengaluru, Karnataka, India

• Part of IVV Management Pool and worked for it's Pre-Sales Team.
• Role's Responsibilities were:
• Translating client objectives and requirements into solution concept for specific deals, based on offerings and capabilities.
• Developing optimum outsourcing solution, including: governance structure, delivery model, staffing, service location,
• service hours, service levels, service level credits/penalties, enabling tools and infrastructure requirements for
• provisioning services to client, staff transfer requirements and service transition / transformation approach.
• Identifying and resolving cost issues impacting competitiveness of Organization's outsourcing solutions.

May 2011 – Jun 2011 · 1 mo · Mumbai, Maharashtra, India

• The project involved evaluating campaigns ran on social media & analysing complex set of data to understand the consumer behavior, which were later used for gauging leading Indian telecom brands’ and Global telecom network provider social media presence

May 2008 – Oct 2009 · 1 yr 5 mos · Mumbai Metropolitan Region

• Nielsen provides clients with an integrated suite of market information, advanced analytical tools, and professional client services to help them grow. As an analyst at the Analytical Research Center (ARC), I partnered with BASES offices globally to provide consulting to FMCG clients. My role included analyzing consumer and marketing data, using proprietary software, and writing reports and deliverables to make actionable recommendations for clients.
• As a market analysis manager, I partnered with key strategic accounts, presented insights on new product launches and re-stagers, and interpreted brand dynamics. I also helped adapt marketing plans based on buyer and non-buyer reactions across diverse categories. Additionally, I reinforced client relationships, led a team of four analysts for APAC and Oxford business projects, and consistently met targets.
• I innovated a "Tool Kit" to consolidate various calculation spreadsheets into a common file. Additionally, I was a key member of the graduate college placement recruitment team, acted as a single point of contact for global services, and was part of the BPI Unit, which standardized processes for Nielsen's Global Analyst Clan.