Feb 2022 – Aug 2022 · 6 mos · Bangalore Urban, Karnataka, India

• Elevating the fashion game for the young, digi sapiens, and the fashion-forward at HeSpoke—a brand that pioneers trends with early and exclusive access every 300 hours. With our cutting-edge Metaverse technology and unique workflow, we launch trends digitally, guilt-free, and with zero physical waste, making us the only sustainable fast-fashion brand.
• 1. Key Contributions: As an integral part of the core team, I reported directly to the CEO. My responsibilities included playing a crucial role in crafting compelling pitch decks for funding rounds. Through strategic initiatives, I contributed significantly to a remarkable increase in monthly sales, driving revenue from 1M INR to an impressive 3.2M INR.
• 2. Innovative Marketing Strategies: My role involved strategizing and executing targeted marketing campaigns through email and WhatsApp outreach. This was aimed at retaining customers and fostering loyalty. Additionally, I led the end-to-end launch of new products every 300 hours, overseeing processes from cataloging to website launch.
• 3. Creative Branding Initiatives: I curated and implemented a captivating product photoshoot campaign across various social media channels. This creative endeavour was complemented by spearheading a comprehensive rebranding of the website, enhancing the Landing Page, brand colours, checkout functionality, and Pop-ups.
• 4. Marketplace Expansion: A notable achievement was successfully onboarding and managing a portfolio of over 5 marketplaces, further extending the brand's reach.
• 5. Campaign Reporting and Analysis: In terms of analytics, I built comprehensive reports to measure campaign performance, analyzing key metrics related to media performance and ROAS. This provided the foundation for strategic recommendations, guiding future steps.

Jul 2021 – Jan 2022 · 6 mos · Mumbai, Maharashtra, India

• Delighted to be a part of Hamleys, a British multinational toy retailer steeped in history as the world's oldest toy store, founded in 1760 by William Hamley as "Noah's Ark" in High Holborn, London, and now owned by Reliance Brands.
• 1. E-commerce Expertise: Led the listing and cataloguing efforts for over 1000 SKUs across various platforms including Amazon, Flipkart, Ajio, and FYND.
• 2. Nationwide Oversight: Managed tracking and resolution of MRP and content mismatches in 80+ Hamleys stores across the country, ensuring consistent brand representation.
• 3. Brand Health and Customer Advocacy: Played a vital role in resolving and maintaining account health issues, serving as the voice of customers, and managing brand authorizations on prominent e-commerce platforms such as Amazon and Flipkart.

Jan 2021 – Apr 2021 · 3 mos · New Delhi, Delhi, India

• At the heart of 11.11 / eleven eleven lies a commitment to craftsmanship, renowned for utilizing indigenous cotton and 100% natural dyes. The brand embraces heritage techniques such as hand spinning, hand loom weaving, hand painting, miniature tie-dyeing, and quilting.
• 1. Sales & Marketing Leadership: Instrumental in the brand's end-of-season sales team, actively contributing to strategy planning and execution. Oversaw and successfully executed sales totalling 68 Lakhs in just 6 days.
• 2. Merchandising Excellence: Played a pivotal role in the merchandising process, involved in creating line sheets, lookbooks, and purchase orders for both domestic and international stockists.
• 3. Sustainable Collaborations: Collaborated on a Kickstarter project aimed at crafting useful fashion and lifestyle products from scrap fabrics. Established partnerships with various craft clusters in India to support sustainability initiatives.
• 4. Traceability Study: Conducted a significant study focused on establishing traceability in the value chain. Leveraged ERP and NFC buttons crocheted onto garments for enhanced transparency.

Nov 2020 – Dec 2020 · 1 mo · New York, United States

• Thrilled to share my success in winning the AMERICAN EAGLE OUTFITTERS INC. x ARTSTHREAD All India Diwali T-Shirt design competition for their 2020 Diwali collection. The winning design I created has been showcased and was available for purchase in all American Eagle stores across India starting November 2020.
• Beyond the honour of this achievement, I am grateful to have been offered a mentorship opportunity by American Eagle. I'm excited to embark on this journey and collaborate with Lauren Mayer, a Senior Merchandiser from the New York team.

Aug 2020 – Dec 2020 · 4 mos · Bengaluru, Karnataka, India

• I had the privilege of interning at Bodice Studio International, a distinguished Indian fashion house dedicated to challenging societal stereotypes associated with modern Indian women through innovative fashion.
• Throughout my internship, I engaged actively in various facets of the Bodice pipeline, acquiring hands-on experience in production, delivery, and resource allocation. This immersive journey provided me with a diverse skill set, encompassing tasks such as crafting line sheets, generating SKUs, and comprehending pricing methodologies for both domestic and international retailers. These experiences offered me invaluable insights into the intricacies of the fashion industry.

Nov 2017 – Jul 2018 · 8 mos

• Key Job Roles:
• 1. Creative Expertise: Mastered the creation, editing, and formatting of high-complexity requests, demonstrating proficiency in delivering polished and impactful materials.
• 2. Client-Centric Training: Completed various training programs focusing on understanding diverse client requirements and navigating through different client templates, crucial in supporting multiple clients at McKinsey.
• 3. Typography Mastery: Delved into the psychology and effective usage of typography, honing a detailed understanding of client needs for precise and compelling communication.
• 4. High-Profile Engagements: Managed content creation for high-priority engagements, contributing to meetings and events featuring key business figures such as CEOs, CFOs, and high-ranking government agencies. Produced top-tier material that met the exacting standards of these prominent stakeholders.
• 5. Collaborative Partnership: Engaged in thoughtful collaboration with consultants to provide impactful outputs, ensuring the most effective conveyance of information and messages.
• 6. Continuous Skill Enhancement: Committed to delivering high-quality materials by continually refining skills through ongoing training and adapting to evolving client requirements.

May 2017 – Oct 2017 · 5 mos

• Joined McKinsey & Company straight out of undergrad college, taking on the role of a Business Presentation Specialist.
• Learning & Exposure:
• Over the intensive 6-month training period, I gained foundational exposure to the inner workings of the firm. This encompassed a comprehensive understanding of work procedures and the enhancement of efficiency through proficient use of Microsoft Office Tools and other supporting applications.
• Key Job Roles:
• 1. Foundational Exposure: Delved into the basics of McKinsey's operations, gaining invaluable insights into the firm's methodologies and practices.
• 2. Process Understanding: Acquired a nuanced understanding of work procedures, contributing to a streamlined and effective workflow.
• 3. Tool Proficiency: Strengthened proficiency in utilizing Microsoft Office Tools and other supporting platforms, optimizing work processes.
• 4. Data Interpretation: Mastered the art of interpreting complex data and charts, a skill crucial for generating innovative solutions and crafting creative concept designs.

Nov 2016 – Nov 2016 · 0 mo · Kochi

• For my Bachelor's in Commerce major project, I successfully conducted a comprehensive study focused on understanding retailers' perceptions of Savlon Antiseptic Liquid, specifically in the Ernakulam Area. This involved visiting over 300 medical retail outlets, where I conducted surveys to gather insights into the product's usage. Additionally, I conducted a thorough analysis of market competition and strategically positioned the product within the target market.

Dec 2014 – Jun 2021 · 6 yrs 6 mos · Ernakulam, Kerala, India

• Join us on a journey of crafting personalized apparel, where we specialize in customized garments, offering the finest quality materials coupled with captivating designs and mesmerizing images for printing on the canvas.
• 1. Entrepreneurial Leadership: Pivotal role in founding and spearheading a bootstrap start-up focused on custom apparel, originating from a college Christmas stall.
• 2. Supply Chain Excellence: Key contribution to establishing a robust supply chain network, ensuring a seamless process from order inception to delivery.
• 3. Global Impact: Successfully managed the delivery of over 4.8 Lakh units, catering to both domestic and international markets.
• 4. Innovative Offerings: Introduced Kerala’s first-ever customized glow-in-the-dark t-shirt, achieving sales of over 2000 units within a span of 4 months.
• 5. Business Model Evolution: Initiated operations with a B2C model and strategically expanded to the B2B model, serving esteemed clients such as Amazon, Swiggy, IIMs, NITs, IISER & NIFT.

Jul 2014 – Nov 2017 · 3 yrs 4 mos · Ernakulam, Kerala, India

• Coordinated diverse events with my co-team to raise funds for the empowerment of children in shelter homes. This involved orchestrating sponsorships and marketing outreach to prominent corporates, ensuring the success of our initiatives. Notably, we conducted an impactful ECS campaign in various corporate offices in Kochi.
• Finance Activities:
• Collaborated with the finance team to develop budget plans for city events and meticulously analyzed fund flow for effective resource allocation. Spearheaded multiple campaigns to raise funds in conjunction with the fundraising team.
• Discover/Teaching Initiatives:
• Engaged in teaching activities with children in shelter homes, encouraging them to think innovatively. Facilitated educational sessions on board games and other fun-building activities, fostering a strong connection between the children and their environment through outdoor activities.
• PR & Design Contributions:
• Contributed creative ideas for diverse events, ensuring a unique and engaging experience. Took charge of crafting creative designs for events and successfully managed PR and social media activities to enhance visibility and impact.

Jun 2014 – Jul 2014 · 1 mo · Bangalore Area, India

• I had the opportunity to intern with Wooplr as a dedicated Community Manager for a month. In this role, I successfully led and managed a dynamic team of community members, steering them towards collective success. One of my key achievements was orchestrating the seamless execution of Wooplr's brand campaign through impactful social media marketing strategies.