Sharad Lunia — Co-Founder

Most consumer brands in India face the same challenge: less than 10% of Indians have the disposable income to make discretionary purchases — yet 80% of marketing budgets are wasted on people who will never buy. Campaigns still target broad demographics or interest groups, instead of the buyers who actually matter. I founded Xpert to solve exactly this. We’ve built India’s largest Consumer Purchase Graph, tracking verified purchases of 17M+ buyers across 500+ brands and 18K+ pincodes. This lets us do what no demographic or survey-based targeting can: 🎯 Target only actual buyers — not lookalikes or proxies 📍 Focus budgets on buyer-rich areas where demand already exists 📊 Prove real ROI by linking ad spend to incremental penetration and sales For marketers, Xpert acts as an integrated growth engine — helping decode buyer demand, allocate budgets city-by-city and store-by-store, activate hyperlocal campaigns on Google/Meta, and measure true revenue impact with geo-lift experiments. Our mission is simple: end wasted marketing spends in India, and turn every rupee into measurable growth.

Stackforce AI infers this person is a MarTech and AdTech expert with a strong entrepreneurial background.

Location: Kolkata, West Bengal, India

Experience: 19 yrs 10 mos