Jun 2022 – Aug 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

• FamPay is India's first UPI payments app and VISA card for teens! Ranked in LinkedIn's Top 25 Indian Startups for the years 2021 & 2022. I had the pleasure of working on some really fun things back at FamPay:
• FamX & Ultra
• ➡️ Was entrusted with leading the rebranding initiative for our payments product, known as 'FamX'
• ➡️ Helped build the subscription product (Ultra), which had a 6% monthly transacting user adoption rate, and is the backbone of the consumer facing app.
• ➡️ Conceptualised and built a one of a kind custom VPA/UPI ID purchasing mechanism within the app, with a 5% monthly transacting users adoption rate, which has been growing steadily by 52% m-o-m since launch.
• Referrals
• ➡️ Worked with the team to help increase referral channel’s share in acquisition by 66% in 2 months by experimenting with multiple referral mechanisms and communication strategies.
• ➡️ Launched 3 viral growth campaigns to feed into the referral program, of which one led to >50% participating users in the campaign to share our content on social media. Each campaign led to a ≥10% bump in users acquired.
• Onboarding
• ➡️ Launched the biggest onboarding revamp for FamPay that increased Signup -> KYC conversion by over 60%.
• ➡️ Ran multiple experiments and tweaked the original flow to eventually increase activation by 400% without increasing CAC.

Jan 2022 – May 2022 · 4 mos · Bangalore Urban, Karnataka, India

• Worked with Excel sheets, PPTs and Word docs...
• ➡️ In all seriousness as a member of the Business Consulting - Technology Risk division, I progressed through the ranks and had the opportunity to work on multiple Financial Audit and Internal Control Testing (FAIT) projects. These projects spanned across the Technology, Retail, and FMCG sectors.
• ➡️ My role involved working with clients in identifying and assessing risks within their technology systems and internal controls. Furthermore, we provided recommendations for mitigating these risks and enhancing their overall control environment.
• ➡️ Additionally, I collaborated with colleagues from various service lines, including Cybersecurity and Data Analytics. This collaborative approach enabled us to offer clients a comprehensive strategy for effective risk management.

Jul 2021 – Dec 2021 · 5 mos · Bangalore Urban, Karnataka, India

• Worked with Excel sheets and PPTs...
• ➡️ Additionally, I collaborated with three teammates on a project to develop a suite of data analysis tools using Python, known as EY Infinity.
• ➡️ Our primary objective was to streamline data processing tasks related to Oracle and SAP systems. This project yielded substantial benefits, as we successfully reduced the time spent on laborious data processing tasks, ultimately saving valuable time for internal teams.

Oct 2020 – Jun 2021 · 8 mos · Bangalore Urban, Karnataka, India

• Worked with Excel sheets...

Sep 2020 – Oct 2020 · 1 mo · Bengaluru, Karnataka, India

• During my two-month break between my internship and starting full-time at EY, I took the lead in developing Orinko's Social Commerce platform as part of their NVD initiative.
• ➡️ Our objective was to create an innovative social commerce model that could act as a new distribution channel. We started off by curating a great user experience for users to boost revenue and attract new partners. In the initial month, we successfully onboarded 15 new partners, and I personally designed and executed their entire user journey.
• ➡️ The results exceeded our expectations, with a remarkable 53% increase in revenue compared to the pre-existing D2C model in just the first month. Additionally, we witnessed a substantial 44% month-over-month growth in non-wholesale revenue.
• ➡️ To ensure platform success, I facilitated collaboration among various teams, including Design, Operations, Tech, and Logistics. This coordinated effort led to timely deliveries and an exceptional user experience for both partners and customers.

Jan 2020 – Jul 2020 · 6 mos · Bengaluru, Karnataka, India

• Spent 6 months interning and getting a feel of the consulting world during my final semester of engineering before joining the firm full-time later.

Jun 2019 – Aug 2019 · 2 mos · Bengaluru, Karnataka, India

• ➡️ During my tenure at Flutura, I was part of the Visual Analytics team. As a team we worked on industry automation projects utilising Computer Vision.
• ➡️ One significant project I contributed to was the development of an object detection tool, designed to enhance safety on construction sites. This tool was built using Keras and YOLOv2.
• ➡️ The fruits of our labor have been seamlessly integrated into the Cerebra platform, a comprehensive suite of AI-based solutions. These solutions empower organisations to optimise their operations and achieve substantial cost reductions.

Jul 2018 – Aug 2018 · 1 mo · Bengaluru, Karnataka, India

Jun 2017 – Aug 2017 · 2 mos · Bengaluru, Karnataka, India

• ➡ This stint was my first venture into the world of startups. Working alongside a dynamic team of ten, I soaked in every moment spent here like a sponge.
• ➡ Within my role, I assumed responsibilities spanning sales, account management, and social media marketing contributing to our company's goals and growth.
• ➡ One of the highlights of my time there was leading the effort to enhance our inbound marketing strategy. Through extensive market research and competitive analysis, we optimised our plan, resulting in an impressive 71% growth MOM.