Nov 2022 – May 2024 · 1 yr 6 mos · Dubai, United Arab Emirates · Hybrid

• Led the payments experience and platform product across MENA region, integrating new payment methods like Apple Pay and Gpay.
• Collaborated with Ordering, Subscriptions, and Dineout to optimize payment collection efficiency, driving a GMV increase of ~EUR 40 Million.
• Identified payment method preferences in 9 markets by running surveys and focus groups with regional teams.

Feb 2021 – Nov 2022 · 1 yr 9 mos · Gurugram, Haryana, India · Hybrid

• Leading Product for Times Card
• Defining the product vision and strategy for Line of credit product
• Building Times Card Neo-Banking Platform from scratch to support multiple issuers, products and network partners
• Conceptualised and delivered digital offers & rewards platform to support offer listing and redemptions across different card issuers and variants

Oct 2019 – Feb 2021 · 1 yr 4 mos · Noida Area, India

• Leading product for Paytm Postpaid – Buy Now, Pay Later product of Paytm with 1 million + MAU and reaching out to 100 million + user base on Paytm APP
• Ensuring continuous feedback mechanism to understand VOC's and improve the UI/UX through A/B testing.
• Creating onboarding journeys for consumer lending product with continuous monitoring and optimisations
• Improved overall conversion rate by 20% by targeting pain points in the customer journey
• Created Risk management, Collections, LMS platforms to integrate with lenders for BNPL
• Monitoring VOC’s and doing a weekly review with customer support team of improving processes through new feature development for CST and creating SOP for issues being faced by customers
• Owning and driving the product development for Paytm Credit Score product and work with partners – CIBIL and Experian to continuously enhance product offering
• Conducted market research to define use cases for scaling up Postpaid for Merchants

Feb 2019 – Oct 2019 · 8 mos · Noida Area, India

• Managing a portfolio of products across the merchant ecosystem of Pine Labs primarily spanning Payments (offline and online), EDC & POS businesses, Pine Analytics – A Transaction Analytics platform, PAX store- APP marketplace for merchants
• Conceptualising and creating the annual product/feature roadmap and prioritising Product Backlog for Plutus APPs
• Designing User flows for Android POS and Payment gateway integration
• Responsible for Billing Integration enablement by creating integration use cases for large merchants
• Enabling Wallet Acceptance on POS for Google PAY, PhonePe, Amazon Pay , UPI, Bharat QR
• Onboarding billing partners on the payment ecosystem of Pine labs

Apr 2016 – Dec 2018 · 2 yrs 8 mos · Noida Area, India

• Product Development ( B2C )
• Ownership of Entire Website for new Developments, UX, SEO Compliance and Monetization initiatives
• New Product/Module & Asset Class ideation across Web,WAP & APP in Agile Environment and mapping Product backlogs to business priorities.
• Identify the business case for new products and features as well as enhancement of existing ones through Google analytics, customer interaction heatmaps and feedback from customers
• Managing product development process from conceptualisation to implementation
• Liaising with Customer Service, Design, Marketing &Technology and Shared business teams
• Acquisition & Customer Experience Management
• Responsible for Online traffic generation, Acquisition and Engagement
• Defining Business requirements and translating it into Business Logics, Wireframes, PRD’s and User Journeys for existing and new user
• Ideating marketing campaigns and communication on SMS, Mailers, Website & Mobile Chrome Notifications
• Insights and Analytics
• Funnel Analysis on the business metrics like Users, Pageviews, Session duration etc.
• Heatmap Analysis to identify user interaction with the page/website and recommending changes to UI basis clicks, scroll movement

Jun 2013 – Mar 2016 · 2 yrs 9 mos · Mumbai Area, India

• Online Lead Generation
• Lead Generation through SEO, SEM and responsible for reporting process for Lead Qualifications and Closure on Quarterly/Yearly basis.
• Responsible for Cross- Selling with Kotak Mahindra Bank on Digital platforms to device a Lead sharing model and expand overall Free Lead Basket.
• Responsible for ensuring Lead Flow’s in LMS and ownership of P&L for Free Leads Verical.
• Mobile Marketing Initiatives
• Currently, involved in framing the Mobile Marketing Strategy to impact the conversion rates on mobile devices basis the insight from the conversion funnels data. The role involves following:
• 1. Mobile Site Development - Design, UX, User Flow, SEO and Technology.
• 2. Mobile Search and GDN – Bid Optimization and Design improvement for managing CPL.
• 3. App Store Optimization - App indexation for Google to expand the reach of App on Google Organic Search via deep links.
• Web Marketing and Engagement Initiatives
• Led the New Website Project team in coordination with Agency and Freelancers and successfully Launched the project in two phases ( www.kotaksecurities.com).
• Responsible for Selection and On-boarding of vendors for the project to find a strategic fit between organization’s short term and long term fit.
• Prepared the ideation documents explaining the entire process under the proposed functionality and benefits of the same over the present functionalities. Some of the best practices implemented- Seamless Navigation, SEO Compliance, and Customized Call to Actions.
• Coordinating with different teams involved in the project (IT, Products, and Agencies) ensuring the work is delivered on time on a daily basis.
• Insights and Analytics
• Business decision making through Google Analytics and statistical modeling. Source/Medium, Device, goals, time of day, month of year analysis for traffic on the web pages.
• Using Correlations to understand the independent and dependent variables to impact the Lead Qualification rates.