Nov 2021 – Aug 2022 · 9 mos · United States · Remote

• Successfully completed contract and project. Check out all the wonderful things my coworkers had to say in my Recommendations.
• Worked collaboratively with UX team members, multiple stakeholders, copywriters, and developers to produce and deploy responsive UX/UI designs for consumer-facing products across MongoDB's 700+ page website.
• Utilized a data-driven UX design strategy to positively impact results in a fast-paced, agile scrum work environment.
• Designed and rapidly iterated UX/UI designs through multiple rounds of testing to improve the web user experience. Centering user empathy, inclusive design thinking, and accessibility at all times.
• Spearheaded and taught a “Figma for Writers” workshop, providing instruction on Figma best practices to the copywriting team. Resulting in increased cross-functional team collaboration, productivity, and overall efficiency.
• Created multiple concepts for new consumer-facing web pages using a human-centered UX strategy. Explored and developed new ideas via a/b testing, and pursued those ideas to improve the website user experience and web user interactions.
• Confidently presented research based insights, making actionable recommendations to stakeholders, developers, and team members. Demonstrated and championed empathy for users and teammates/coworkers at every stage of the UX journey.
• Supported the creation and maintenance of component iteration and component documentation, with all updates to the design system and component libraries reflected in Figma.
• Exemplified an optimistic/positive outlook, resourceful mindset, and an intellectually curious can-do attitude consistently and constantly. Graciously accepting stakeholder critique and revision requests as part of the collaborative and agile UX/UI design process.

Aug 2021 – Mar 2024 · 2 yrs 7 mos · United States · Remote

• Delivers immersive UX design instruction to 25-30 students, ensuring an in-depth understanding of UX/UI design concepts, resulting in a 98% graduation rate, via live Zoom lectures and hands-on activities in Figma and Invision.
• Empowers students with fundamental Figma knowledge and techniques via hands-on tutorials, teaching Figma core functionalities, such as auto-layout and component setup. Teaching students fundamental Figma techniques in a highly collaborative, workshop environment.
• Implements empathic and comprehensive student evaluations, consistently gauging progress throughout the UX/UI bootcamp journey. Offering constructive feedback tailored to each student’s individual learning styles.
• Integrates 8 years of expertise in UX design and research, curating and incorporating supplementary resources to elevate the curriculum, and provide students with industry-relevant knowledge that sets them up for success.
• Employs culturally competent and inclusive teaching methodologies in the classroom, emphasizing collaboration, inclusivity, and accessibility.

Jul 2020 – Jul 2021 · 1 yr · Los Angeles County, California

• Career break to pursue UX/UI design certification at the University of California, Irvine.

Aug 2019 – Apr 2020 · 8 mos · Santa Monica, California, United States · On-site

• Performed over 2000 usability tests and accessibility audits with 27 custom user-based experiences in 19 unique, user-level foreign languages, leading 95.4% of LA County voters to rate using the VSAP Ballot Marking Device as “very easy to use” or “somewhat easy to use”.
• Leveraged a data-driven strategy that emphasized the needs of voters with disabilities and limited English proficiency to cast a ballot, resulting in a 73.8% turnout of registered voters in Los Angeles County on VSAP’s launch election. (Far above the county average)
• Laid off due to Covid19 lockdown/economic conditions. Not performance related.
• Contributed to and worked closely with a 6 member team in an agile environment to conduct user experience-based testing of Voting Solutions for All People (VSAP) software and hardware, leading to the deployment of 20,000 Ballot Marking Devices (BMDs) at 800 Voting Centers across LA County.
• Used consultative tactics to understand the needs of multiple end-user personas as they moved through multifaceted stages of the user journey/voting journey, with the end goal of increasing voter turnout via a user-centric approach.
• Tools: Microsoft Excel, Google Survey, and Google Forms.

Aug 2017 – Sep 2018 · 1 yr 1 mo

• Designed, wireframed, iterated and launched e-mail marketing campaigns for Fandango, Disney, Sony Studios, and MGM Studios, leveraging my excellent written and verbal communication capabilities in a fast paced work environment.
• Responsible for designing, executing, and iterating client web pages, email drips and email marketing campaigns, optimizing all for greater engagement, conversion, and brand affinity.
• Iterated and designed eCommerce UI and email designs from ideation through post launch analysis, using a UI approach that focused on driving demand generation, increasing sales, and growing organic website traffic across brand’s web properties.
• Optimized digital user interfaces and digital user experiences by utilizing A/B testing methods, using Adobe Analytics.
• Partnered with the development team and worked closely with marketing strategists, collaborating heavily with the marketing team by being the voice of the user in terms of digital experiences, and becoming a key contributor during marketing and digital team meetings.
• Lead by emphasizing Design Thinking and user-centered design on all marketing projects, collection launches, and campaigns.
• Updated basic HTML files for web and email using Bootstrap and other CMAs with last-minute changes and iterations, while maintaining an organized digital file system and folder structure.
• Enhanced, color-corrected, and edited photo and image assets in Adobe Photoshop.

Apr 2016 – May 2017 · 1 yr 1 mo

• Executed a full eCommerce UI design update, partnering closely with the development team to create a new website that would drive sales, onboarding, and organic growth across all product sectors, resulting in more clicks per view and digital engagement overall within 2 months of my hire date.
• Conducted heuristic evaluations and user research on all branded web properties, leading to insights and qualitative data that would increase sales 20%.
• Lead a team of 3 jr designers to produce quality work under tight deadlines, and handled decision making for the art department, while building reusable UI framework and front-end design systems to maintain a uniform brand aesthetic.
• Created, iterated, and tested low fidelity and high fidelity mock ups, designs and prototypes, then used the qualitative and quantitative research findings and data from user testing methods such as A/B testing and guerrilla user testing to develop and define better responsive and interactive web UI user experiences.
• Comfortably and confidently presented data driven, actionable UI and design insights at all parts of the user journey to senior leadership, department heads, executives, and other various stakeholders. Visually communicating compelling user scenarios and user paths based on quantitative data.
• Led a Think Mobile First workshop for the art, marking and copy teams in order to evangelize user-centered design practices, and the importance of usability within digital and eCommerce spaces. Wrote and provided a Think Mobile First checklist for coworkers to promote design thinking.

Nov 2015 – Mar 2019 · 3 yrs 4 mos · Los Angeles, California, United States · On-site

• Collaborated as a member of a team of 8 digital designers to provide integrated, responsive, mobile first UI design solutions for the toms.com eCommerce websites.
• Wireframed, designed, and prototyped mobile responsive user interface designs, email designs, web banners, and social media content for national and EMEA (Europe, Middle East, and Africa) market launches, campaigns, and collections.
• Adapted, wireframed, and prototyped desktop and mobile eCommerce UI designs and layouts from English to French, Dutch, German, and Spanish for the brand's EMEA markets, producing website content in multiple languages that demonstrated a strong understanding of brand voice and standards.
• Partnered with international brand and advertising teams to build cohesive end-to-end UI designs that seamlessly tie from website to product, while maintaining consistent branded UI design frameworks.
• Actively participated in website team sprint planning meetings to ensure the team was thinking through all requirements fit in with a holistic, data-driven, and user-centric strategy.

Apr 2015 – Aug 2015 · 4 mos

• Designed user interface for the Zeus mobile phone, creating everything native to the phone from the start-up screen, home screen, picture gallery, keyboard, emoticons, settings, accessibility menu, vaping app, etc that comes standard on the phone.
• Utilized extensive knowledge of both iOS and Android design standards to create an elegant and user-friendly interface that blended the best aspects of both previous phone operating systems. -Developed and executed mobile responsive eCommerce website.
• Wireframed and designed mobile responsive eCommerce website layouts, graphics, corporate portals.

Jan 2015 – Feb 2015 · 1 mo · Greater Los Angeles Area

• Translated user interface designs for the Care Book app from iOS to Android.
• Met all Android specifications and redesigned each user interface to comply with Android design guidelines.
• Designed and illustrated app icons.

Apr 2012 – Feb 2013 · 10 mos

• Lead book and layout designer for Cracked.com’s hardcover book.
• Brainstormed and worked closely with staff writers and editors to create concept design of the book.
• Produced text layouts and custom typography. Pitched and created vector graphics, icons, and spot illustrations for the book. Responsible for prepress duties, and preparation for final production.

Sep 2010 – Aug 2011 · 11 mos

• Worked as the sole, in-house graphic designer.
• Created client’s full branding for both print and web.
• Handled multiple projects for all departments while meeting multiple deadlines in fast paced environment. Responsible for all web, print, and advertising design for entire company. Created front end web designs and templates, web banner ads, window signs, store banner displays, trade show banners, POP displays, logos, print ads, packaging, and gift certificates.

Mar 2009 – Mar 2012 · 3 yrs

• Designed and updated packaging, display signs, product labels, social media designs, vector graphics and instructional guides.
• Created social media content for brand's Facebook and Twitter. All work was created to conform to established T3 Micro’s branded style. Created functional mock up of new packaging for fashion week web promos and print collateral based on design that was not yet produced or photographed.