Mar 2022 – Oct 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• WOW Skin Science is a PE backed consumer brand in the Beauty and Wellness space. As the Business Head of Ecommerce Marketplaces, I lead Demand Generation (AMS, FK Ads, etc.), Key Account Management (KAM), Pricing, Operations, and Catalog teams to scale the Demand & Supply flywheels for its 5 brands—WOW Skin Science, WOW Life Science, Body Cupid, Nature Derma, and Color Cupid—across online marketplaces - Amazon, Flipkart, Nykaa, Purplle, Myntra, etc and Quick Commerce platforms - Zepto, Blinkit, Swiggy Instamart, and Big Basket.

May 2021 – Feb 2022 · 9 mos

• Led partner relations with legacy FMCG [HUL, Godrej, ITC, RB, Dabur] and new-age D2C brands. Delivered topline growth despite COVID-led supply disruptions through bets on COVID-relevant portfolio.

Mar 2018 – Apr 2021 · 3 yrs 1 mo

• Launched the Fashion Accelerator program in India and scaled to 200cr+ARR in 3 years with a lean 8 member team. Launched 70+ Private Brands , 15K+ SKUs in Fashion Apparel, Footwear and Accessories categories which delivered incremental contribution margin and customer delight [4/5 ratings]. Automated the launch playbook to spot market trends, launch new SKUs, manage day-to-day pricing and manage inventory health

Mar 2017 – Feb 2018 · 11 mos · India

• Part of Planning Centre of Excellence for Amazon Fashion business[3000cr + ARR]. Built Pricing and Demand forecasting tools for the Amazon Seller ecosystem.

Nov 2014 – Mar 2017 · 2 yrs 4 mos · Bengaluru Area, India

• Led the Retail planning function for Sports and Personal Care categories[ 1000+cr ARR]. Built SOPs & in-house tools for Pricing, Annual Operating Plans, Buying budgets and inventory management.

Jun 2012 – Oct 2014 · 2 yrs 4 mos

• TAS is the inhouse leadership program of the Tata Group designed to groom future leaders with cross functional experiences across Tata group companies. I worked with
• 1- Tata Capital Health Care fund [Private Equity] - Investment Analyst with Healthcare fund focusing on healthcare delivery and pharmaceuticals sectors. Part of the team that executed USD13M deal.
• 2- Tata Industries Limited [Business Development] – Developed market entry strategy for Digital Health
• 3- Sir Dorabji Tata Trust [CSR] – Worked on-ground with an NGO dedicated to women literacy in rural India
• 4- Tata Motors [Corporate Strategy] –CEO’s office at TML Drivelines, a subsidiary of Tata Motors. Worked on 5-year strategy roadmap and enabled M&A of a manufacturing unit
• 5- Tata Communications [Marketing] – Built SOPs to manage USD 20M marketing budgets

Apr 2011 – May 2011 · 1 mo

• World Wide Risk Management
• Developed authorization strategies model to improve risk discrimination for US Consumer market

Jan 2009 – Jan 2010 · 1 yr

• Awarded ‘Achievement par Excellence Award’ within 5 months at work