Jun 2010 – Dec 2010 · 6 mos

• Lead the creation of social media strategies oriented for three different audiences.
• Manage execution and measurement of social media campaigns.
• Work closely with program directors and marketing coordinators to develop of social media campaigns.

Jan 2010 – May 2012 · 2 yrs 4 mos

• Enactus Ryerson (formerly Students in Free Enterprise (SIFE) Ryerson) leverages the positive power of business to make a difference in the community. My role in the organization was to work with the 4 major programs to establish the monetary and in kind sponsorship required to satisfy annual budgets, increase the quality of the programs and increase the distribution of education provided by each initiative. Three major highlights are as follows:
• Raised over $200,000 for core programs, initiatives and competitions
• Crafted processes and procedures to streamline operations of the business development department
• Managed a small team of 2 part time students

Jan 2010 – May 2010 · 4 mos

• Creating and fostering a work environment that promotes growth. SIFE Ryerson has a lot of potential to impact Ryerson University and the city of Toronto. My main purpose is to create value for the community by motivating SIFE members to push themselves outside of their comfort zones and grow as professionals.

Mar 2010 – Mar 2012 · 2 yrs

Aug 2009 – Sep 2010 · 1 yr 1 mo

• Mentor and coach secondary school students to strategically launch sustainable businesses within their school.
• Establish online presence through effective search engine optimization and interaction via social media platforms.