Shweta Deshmukh

Product Manager

Mumbai, Maharashtra, India15 yrs 8 mos experience

Highly Stable

Key Highlights

15+ years in product leadership across Retail Media and e-commerce.
Expert in data-driven growth strategies and product analytics.
Proven track record in enhancing digital advertising platforms.

Stackforce AI infers this person is a Product Leader in Retail Media and E-commerce with a strong focus on data-driven strategies.

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Skills

Core Skills

Product StrategyRetail MediaProduct AnalyticsE-commerce AnalyticsData AnalysisRetail Operations

Other Skills

Ad TechSaaS Product Strategy & RoadmappingStakeholder ManagementExperimentationProduct Strategy & RoadmappingAgile & Scrum MethodologiesAPI IntegrationsProduct Analytics & ExperimentationFeature Adoption & Engagement MetricsLogistics & Operations ReportingKPI Tracking & OptimizationDashboards & Data VisualizationSupply Chain Performance MetricsPromotional Impact AnalysisSQL

About

Product leader with 15+ years of experience across Retail Media, e-commerce, and large-scale supply chain operations. Over the last 4+ years, I’ve led product initiatives focused on building scalable, data-driven retail media platforms that drive monetization and business growth. At AndesML, I own product strategy and execution for advertiser-facing platforms, working closely with engineering, data, and commercial teams to solve complex business problems at scale. My background spans category management, logistics, and operations, where I played a key role in the transition from offline retail to online business growth strategies. This foundation allows me to bring strong business judgment, operational depth, and customer-centric thinking into every product decision.

Experience

Andesml

Senior Product Manager – Digital Advertising (Retail Media)

Sep 2021 – Present · 4 yrs 6 mos · India · Hybrid

Owned the product strategy and roadmap for a Retail Media/Ad Tech SaaS platform, enhancing digital ad campaign management.
Led cross-functional teams to improve targeting accuracy and platform scalability, ensuring effective monetization capabilities.
Drove data-led enhancements in campaign creation and performance reporting, optimizing CPC/CPM billing models.

Retail MediaAd TechSaaS Product Strategy & RoadmappingStakeholder ManagementExperimentationProduct Strategy & Roadmapping+3

Clover bay technologies pvt ltd

Senior Product Manager

Sep 2021 – Present · 4 yrs 6 mos · Bangalore · Hybrid

Employed by Clover Bay Technologies and engaged as a long-term product leader with AndesML, leading product strategy and execution for Retail Media and digital advertising platforms.

Reliance retail

4 roles

General Manager (Product Analytics Lead)

Promoted

Feb 2019 – Sep 2021 · 2 yrs 7 mos · On-site

Led the product analytics strategy for e-commerce platforms, enhancing customer behaviour insights.
Collaborated with Business and tech teams to prioritise features and track experimentation adoption.
Utilised advanced analytics and machine learning insights to drive growth and improve conversion rates.

Product Analytics & ExperimentationFeature Adoption & Engagement MetricsProduct Analytics

Senior Business Analyst – Project Lead (AJIO E-commerce Launch)

Aug 2015 – Jan 2019 · 3 yrs 5 mos · On-site

Led the reporting and insights for logistics and operations during AJIO’s e-commerce launch.
Developed dashboards and KPI frameworks to enhance supply chain efficiency.
Collaborated with cross-functional teams to facilitate the transition from offline retail to online commerce.

E-commerce AnalyticsLogistics & Operations ReportingKPI Tracking & OptimizationDashboards & Data VisualizationSupply Chain Performance Metrics

Senior Business Analyst (Category Insights Analyst)

Promoted

Aug 2013 – Jul 2015 · 1 yr 11 mos · On-site

Analyzed category and promotional performance to enhance planning and forecasting decisions.
Developed interactive dashboards using SQL, Excel, SAP HANA, and BI tools to facilitate data-driven insights.
Collaborated with cross-functional teams to align business strategies with analytical findings.

Promotional Impact AnalysisSQLPower BI / TableauData StorytellingETL ConceptsData Analysis

Business Analyst (Retail Operations)

May 2010 – Jul 2013 · 3 yrs 2 mos · On-site

Delivered margin and cross-sell insights to enhance brick-and-mortar retail operations.
Supported requirements gathering and reporting across SAP SD and retail systems.
Conducted comprehensive analysis for margin numbers to inform strategic decisions.

Gross Margin AnalysisRetail KPI UnderstandingData Interpretation and ReportingRequirements GatheringSAP Sales & DistributionRetail Operations