Jun 2024 – Jul 2025 · 1 yr 1 mo

• Awarded the most prestigious award (Centurion award) for outstanding work on Marketing Analytics and demonstrating outstanding leadership qualities, awarded $7500.
• Led a team of analysts to strategize and automate the data pipeline for Media Mix Modelling for multiple BUs in the US market, managed multiple stakeholders, partnered with external agencies, reduced TAT by 45%.
• Spearheaded development of a product (Simulator) for Marketeers for Investment Optimization & Planning, leading to efficient Marketing Analytics and higher ROI, managed from Conceptualization to Design and Production.

May 2022 – May 2024 · 2 yrs

• Awarded the prestigious award (Ed.P.Gilligan award) for innovation in Marketing Media Analytics, rewarded $2500
• Leveraged Media Mix Modelling (MMM) to generate insights, measure & enhance Channel ROIs of Brand & Acquisition campaigns in the US to build future proof analytical solution to support online measurement, planning & attribution requirements that don’t require user level tracking.
• Developed analytical frameworks using MMM and strategized to secure additional funding for channels with no direct response mechanism like Audio, Podcast, TV, OOH which outperform in MMM & deliver ROI of >300%
• Collaborated with Marketing partners for budgeting and investment allocation decisions for future quarters based on MMM, made strategical recommendations from derived business insights.

May 2020 – Apr 2022 · 1 yr 11 mos

• Used Market Mix Modeling to measure the impact of digital marketing, offline and brand marketing channels on overall card member acquisitions, and devised strategies to deliver 300%+ marketing ROI.
• Used SQL and Python to explore and build time-series data pipeline for Card Acquisition, Brand, Digital and Non-Digital customer touch points for the US at the DMA level & the UK and Australia market at the national level using data sources like, Clickstream and Amex Big Data, and other 3rd party data.

Apr 2019 – May 2019 · 1 mo · Gurugram, Haryana, India

• 1. Designed a statistical tool using R, Rattle, ARIMA, ARIMAX to track, predict and report spikes in week over week acquisition flow rate at product and asset level and determine the root cause of the issue at the most granular level.
• 2. Project could have prevented 2 use-cases with a cost of $24M and $56M each in the previous yr. & such cases in the future.
• 3. Received Pre-placement Offer based on outstanding performance during the internship.

May 2017 – Jul 2017 · 2 mos · Greater Kolkata Area

• 1. Worked on designing rubber liners with embedded wear indicators which saved end user's ₹63.4L+/hour and reduced plant shutdown time by 2.5+ hours.
• 2. Reviewed 60+ LR-RFID reports, proposed implementing Internet of Things, analyzed cost and feasibility of the new design
• 3. Sole Pre-Placement offer holder out of 12 interns for outstanding work, received a letter of appreciation.