Anand Singh

Associate Partner

Gurugram, Haryana, India25 yrs 5 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in consumer products and licensing.
Led high double-digit royalty growth across multiple markets.
Expert in managing complex contract negotiations and retail partnerships.

Stackforce AI infers this person is a Consumer Products and Licensing expert with extensive experience in retail and brand partnerships.

Contact

Skills

Core Skills

P&l ManagementRegional Business LeadershipFranchise PlanningRetail PerformanceContract NegotiationRetail Expansion StrategyCategory ManagementRetail ExpansionIp CommercializationIp ManagementRetail PartnershipsCategory ExpansionMarket ResearchProduct DevelopmentMarket Fit AnalysisFinancial ModelingPartnership DevelopmentDeal ManagementProduct CommercializationOperational CoordinationE-commerce StrategyDigital MarketingSales LeadershipChannel ExpansionBrand ManagementMarket Activation

Other Skills

Integrated CampaignsBrand LicensingRevenue & Profit GrowthStrategyChannel StrategyGovernanceRisk ManagementCompliance (GRC)Royalty GrowthPartner Relationship ManagementTelecom Circle RolloutE-CommerceDistribution ExpansionDigital SalesGo-to-Market Execution

About

Over 20 years of experience across Turner, WarnerMedia and Warner Bros Discovery, I'm leading the South Asia Consumer Products and Licensing business with full P&L responsibility for global studio franchises across India and neighboring markets. My experience includes scaling franchise-led consumer ecosystems across fashion, lifestyle, automotive, FMCG and digital retail, driving sustained high double-digit royalty growth through structured licensing models, category expansion and disciplined retail partnerships. I manage complex contract structuring, royalty frameworks, cross-border negotiations and governance systems while working closely with global teams, licensees and leading brands to align franchise strategy with commercial execution and build scalable, long-term consumer businesses across the region.

Experience

Warner bros. discovery

Senior Director - South Asia

Apr 2022 – Present · 3 yrs 11 mos · New Delhi, Delhi, India

Under my leadership, the South Asia Consumer Products and Licensing business has delivered consistent high double-digit growth over the past 3 years through category diversification, retail expansion and deeper market penetration. I have strengthened the regional licensing ecosystem by leading over 100 high-value contracts across new territories, IP extensions and carve-outs, ensuring strong commercial structures and disciplined governance across complex cross-border markets.
I have built a tightly aligned operating model across creative, commercial and analytics teams, implementing OKR frameworks and royalty reporting systems to improve execution speed and visibility. Through structured franchise planning and integrated campaigns for releases such as Batman, Superman and Game of Thrones, we combined on-ground activations with e-commerce drops, resulting in a 60 percent sell-through uplift and stronger retail performance across the region.

P&L ManagementRegional Business Leadership

Warnermedia

Senior Director - South Asia

Mar 2017 – Apr 2022 · 5 yrs 1 mo · Greater Delhi Area

In this stint, I led the Consumer Products and Retail business across India and SAARC markets including Pakistan, Sri Lanka, Bangladesh, Nepal and Maldives, with full India P&L responsibility. Delivered high double-digit royalty growth by launching 15+ new categories and expanding presence across 10,000+ retail doors, while managing 100+ business partners across Fashion, Home, Hardlines, Food and Health & Beauty. Directed the complete licensing lifecycle from financial modeling and contract structuring to execution of 500+ SKUs annually and built cross-city teams with structured governance, performance reviews and compliance frameworks that drove 97% partner satisfaction and 100% licensee renewal.

Contract NegotiationRetail Expansion Strategy

Turner (turner broadcasting system, inc)

3 roles

Director Consumer Products

Promoted

Mar 2014 – Feb 2017 · 2 yrs 11 mos

In this role, I headed the Consumer Products and Retail business across South Asia (SAARC), overseeing verticals including Consumer Products, Publishing, Home Entertainment, Promotions and Live Events, while managing key relationships across consumer products, FMCG and retail. Scaled major IP portfolios by opening new categories, expanding the licensee ecosystem and strengthening whitespace coverage, building partnerships with 35+ retailers across modern trade, e-commerce and specialty channels covering 45+ categories and 100+ licensees. Localized global IP representation for Indian preferences, optimized price ladders and product ticket sizes in alignment with HQ SOPs and implemented a structured licensing economics framework covering royalty structures, minimum annual commitments and performance incentives, improving average licensee productivity
by 37%.

Regional Business LeadershipIP Commercialization

Assoicate Director - Consumer Products

Promoted

Mar 2011 – Feb 2014 · 2 yrs 11 mos

In this role, I led the Consumer Products business under the Licensing & Merchandising vertical, overseeing multiple lines of business, driving new business initiation and managing retail and sales distribution. Conceptualized and launched 25+ product extensions aligned with brand positioning, supported by market research to ensure strong brand fit and commercial viability across categories.

Category ExpansionMarket Research

Senior Manager - Retail

Jan 2008 – Feb 2011 · 3 yrs 1 mo

In this role, I drove retail expansion and new business development for the Consumer Products portfolio, strengthening distribution through tie-ups, direct-to-retail partnerships and new modern trade accounts. I managed the full deal cycle from prospecting and pitch development to financial modeling of minimum guarantees and royalty tiers, term sheet negotiation and contract closure in partnership with legal. I led development and approval of 300+ SKUs annually, aligned licensees with studio guidelines, and conducted structured quarterly and annual reviews using sales and royalty data to optimize assortments, address underperformance and unlock new growth opportunities.

Retail Expansion StrategyFinancial Modeling

Tata teleservices ltd

Manager - Ecommerce & Data Card

Jun 2004 – Dec 2007 · 3 yrs 6 mos · Mumbai Metropolitan Region

Progressed from Assistant Manager to Manager – Ecommerce & Data Card at Tata Teleservices, taking on expanded responsibility to lead the commercialization of the data card business and early digital commerce initiatives. Launched and scaled India’s first USB-based data device, Plug to Surf, across multiple telecom circles, and led the creation and management of IChoose, the first e-commerce platform by a telecom company, enabling online sales of mobile handsets and data cards. Also played a key role in new circle rollouts for Tata Indicom, ensuring distribution readiness, backend activation and structured on-ground marketing launches across 300 cities.

Product CommercializationOperational Coordination

Acc limited

Assistant Manager Sales Marketing

Jun 2000 – May 2004 · 3 yrs 11 mos · New Delhi, Delhi, India

As Assistant Manager – Sales & Marketing at ACC Ltd, I built and led sales and marketing operations for the high-priority Delhi NCR region, driving a 22% CAGR and establishing the newly launched Suraksha brand as a market leader in a highly competitive market. I strengthened dealer networks, expanded distribution reach and executed focused market activation programs to increase market penetration and improve regional revenue performance.

Sales LeadershipChannel Expansion