Sweta Bhardwaj

Business Development Executive

Gurgaon, Haryana, India22 yrs experience
Highly Stable

Key Highlights

  • Over 20 years of experience in sales and business development.
  • Expert in speaker acquisition and high-impact learning solutions.
  • Proven track record of exceeding sales targets consistently.
Stackforce AI infers this person is a Sales and Business Development Leader in the Education sector.

Contact

Skills

Core Skills

Business DevelopmentStrategic PartnershipsProject ManagementSpeaker AcquisitionEvent ManagementConsultingSalesMarketingTrainingContent DevelopmentAcademic ManagementStrategic PlanningTraining ManagementCurriculum DevelopmentInstitution ManagementRecruitment

Other Skills

strategic growthmarket expansionpartner journeysproduct creationhigh-impact learning experiencesmarket researchtraining program designrelationship managementmarketing campaignsevent organizationspeaker coordinationmarketing strategiesstrategic ideasmarket trendsclient networking

About

Dynamic and results-oriented professional with over 20 years of experience in sales, business development, speaker acquisition, and revenue generation across education, digital learning, residential training, and conferences. Proven ability to scale business growth through strategic client partnerships, consultative solution selling, and curating high-impact masterclasses and training solutions. Adept at spotting market opportunities, cultivating trusted relationships, and executing programs from ideation to delivery. Passionate about delivering measurable business outcomes through innovative learning initiatives. Currently leading speaker acquisition and strategic sales at Times Internet (ETMasterclass), where I conceptualize and sell high-value CXO-level masterclasses featuring global thought leaders including Philip Kotler, David Aaker, Dave Ulrich, Lynda Graton and many more. I manage end-to-end ownership of program design, speaker engagement, business development, and revenue generation — consistently exceeding sales targets while maintaining strong client retention and program profitability. Strong media and communication professional with deep expertise in relationship management, branding, and outreach. Experienced in end-to-end marketing across ATL, BTL, and Direct Outreach, with core competencies in B2B and B2C sales, brand development, event activations, and marketing strategy. Successfully managed marketing budgets and strategy ownership across roles.

Experience

People matters

Assistant General Manager - New Market and Initiatives

Jul 2025Present · 8 mos · Gurugram, Haryana, India · Hybrid

  • I am responsible for strategic growth and market expansion initiatives, with a focus on establishing and scaling our presence in the Middle East and South East Asia. My role spans curating impactful partner journeys, creating new products such as Masterclass and Experiential learning programs in collaboration with leading institutions, and designing region-specific initiatives like awards and workshops. I’m passionate about enabling HR and business communities through tailored, high-impact learning experiences that address evolving talent and leadership needs.
  • My mission is to foster regional growth, expand our global footprint, and deliver transformative solutions that create lasting value for our partners, institutions, and the broader talent ecosystem.
strategic growthmarket expansionpartner journeysproduct creationhigh-impact learning experiencesBusiness Development+1

The economic times

Sr Project Manager

Mar 2022May 2025 · 3 yrs 2 mos · Noida, Uttar Pradesh, India

  • As Senior Project Manager at ETMasterclass, I conduct market research to identify training needs, design and develop training programs.
  • Speaker acquisition - My expertise lies in acquiring renowned International and national speakers.
  • Speaker coordination, designing, drafting contracts and maintaining relationships for long term engagement.
  • Creating programs, crafting creatives, developing mailers, and producing other marketing materials while spearheading sales and marketing campaigns.
  • Planning marketing campaigns both print and digital, building strategies for product positioning and sales.
  • Managing large and diverse teams along with PnL.
  • Successfully organised the largest virtual masterclass at ETMasterclass,
  • I oversaw the recruitment, training, retention, mentoring, and professional development of the sales team
  • Monitoring project progress, analysing data and improvising as and when required.
  • Responsible for maintaining the PnL, keeping close track of number achieved and reporting it the management.
market researchtraining program designspeaker acquisitionrelationship managementmarketing campaignsProject Management+1

Cosmos education services

Higher Education Consultant

Oct 2018Jan 2022 · 3 yrs 3 mos · Gurugram, Haryana, India

  • Develop creative solutions and devise effective strategies.
  • Developing strategic ideas/proposals to make the company successful and increase its revenue.
  • Acquiring an extensive comprehension of present market trends and developments, networking with clients, conducting presentations of new proposals, negotiating and making deals.
  • Responsible for creating business plans
strategic ideasmarket trendsclient networkingpresentation skillsBusiness DevelopmentConsulting

Learning links foundation

2 roles

Principal Consultant

Feb 2016Sep 2018 · 2 yrs 7 mos · Gurgaon, India

Regional Manager

Feb 2014Feb 2016 · 2 yrs · Gurgaon, India

  • Working for ETS. Responsible for promoting TOEFL and GRE exams pan India.
  • Managing ongoing communications/networking with colleges, education consultants/counselors & coaching institutes and evangelize stakeholders on TOEFL & GRE Exams
  • Building/maintaining a Consultant network, teacher development through management, execution and tracking of marketing initiatives including: Feet on the Street Pan India sales, student fairs, seminars and webinars, oversight of email marketing campaigns.
  • Coached, motivated and conducted seminars on “Foreign Education”, “Study Abroad” and opportunities at IIT Mumbai, Mayo College, IIT Kharagpur, Jadavpur University, Geetam University, Modern School, Sri Venkateshwara etc. addressing over 1000’s of students.
promoting examsnetworkingmarketing initiativesSalesMarketing

Freelancer

Trainer and Content Developer

Dec 2011Jan 2014 · 2 yrs 1 mo · Gurgaon, India

  • Conducted various training sessions in Delhi NCR few of my clients were Genesis, Bewitch, Good Earth, Sahil textiles etc
training sessionscontent developmentTrainingContent Development

Centumu institute of management and creative studies

Associate Director

Apr 2010Nov 2011 · 1 yr 7 mos · Pune, Maharashtra, India

  • Centum U, a part of Centum Learning is a Bharti Associate Company.
  • The institute offered Courses in Economics from Cambridge University, BBA and MBA programs from Coventry University, UK and Courses in Film making from Whistling Woods.
  • Responsible for Sales and Marketing, Media and Pubic relations of the Institute. Its Management and Training. Handled the tasks of making all marketing strategies, both print and digital marketing, managed admission staff, students and admission related activities
sales and marketingmedia relationsSalesMarketing

Algol school of management & technology

Dean Academics

Sep 2008Mar 2010 · 1 yr 6 mos

  • Responsible for day to day academics, sales and Marketing of the institute, Built relationship and trust among key stakeholders. Always advocated what’s best for the students and the institute. Organized job fair on a very large scale. Responsible for liaison with various international Universities, Embassies etc.
  • The institute offered BBA and MBA programs
academic managementsales and marketingAcademic ManagementSales

Aura institution pvt.ltd

Principal

Oct 2007Aug 2008 · 10 mos

  • A unit of Swiss Asian School of Hotel Management Ooty.
  • Responsible for the institute. Managed its all three wings Hospitality, Fashion Designing and Jewelry designing effortlessly.
  • Developing strategic ideas/proposals to make the institute successful and increase its revenue.
  • Acquiring an extensive comprehension of present market trends and developments, networking with clients, conducting presentations of new proposals, negotiating and making deals.
  • Responsible for creating business plans.
  • Working with top management to refine the firm's mission and develop short- and long-term strategic business goals.
  • Research and drive business expansion/collaboration opportunities for the market; develop, in conjunction with top management.
strategic proposalsbusiness plansBusiness DevelopmentStrategic Planning

Air hostess academy

Sr Manager Training

Mar 2006Mar 2007 · 1 yr

  •  Setting up Training Teams, Trainer Transitioning, Hiring Developing Trainers at AHA. for all its 29
  • centers across India
  •  Collate daily, weekly and monthly report for timely reviews and Audits.
  •  Design, develop and ensure adherence to Training Content
  •  Plan and execute Training calendar
  •  Working with CIE and developing AHA’s training module according to their standards and specifications.
  •  Developing AHA’s Curriculum for AHA Australia, according to their standards and specification.
  •  Developed the whole examination system of AHA according to international standards, in correlation with CIE
training teamscurriculum developmentTraining ManagementCurriculum Development

Eikon academy of hotel management fashion designing and jewelry designing

Principal

Aug 2004Feb 2006 · 1 yr 6 mos · New Delhi Area, India

  • A unit of Swiss Asian School of Hotel Management Ooty.
  • Responsible for profitably running the institute. Managed its all three wings Hospitality, Fashion Designing and Jewelry designing effortlessly.

Lakshya bhartee institute of international hotel management (lbiihm)

Founder Principal

Jun 2003Jul 2004 · 1 yr 1 mo · New Delhi Area, India

  • Responsible for setting up the institute from grass root level. Achieved the target number of students within two months of incorporation. Feel proud to see all students doing very well in life.

Inter-continental hotels corporation

Duty Manager

Feb 2002Jun 2002 · 4 mos · New Delhi Area, India

setting up institutesstudent recruitmentInstitution ManagementRecruitment

Crowne plaza surya hotel (new delhi)

Duty Manager

Jun 1998Jan 2002 · 3 yrs 7 mos · New Delhi Area, India

Education

Symbiosis Institute of Management Studies

PGDBM — Human Resources Management and Training

Jan 2002Jan 2004

Delhi University

Bachelor of Arts - BA

Jan 1999Jan 2002

National Council of Hotel Management

Diploma in Hotel Management Applied Nutrition and Catering Technology

Jan 1995Jan 1998

De Nobili School, Mugma

12th

Jan 1984Jan 1992

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