Aida Aghaei

Product Designer

London, England, United Kingdom11 yrs 9 mos experience

Highly Stable

Key Highlights

12 years of experience in digital product design.
Led design initiatives impacting millions of users.
Expert in human-centered design and team management.

Stackforce AI infers this person is a SaaS and E-commerce product design expert with a strong focus on user experience.

Contact

Skills

Core Skills

User Experience DesignProduct DesignDesign Management

Other Skills

Interaction DesignUser-centered DesignUser Experience ResearchProduct IdeationGrowth InitiativesTeam ManagementUser ResearchVibe codingDesign StrategyProduct Road MappingUser FlowsDesign SystemsVisual DesignCustomer Journey MappingA/B Testing

About

With 12 years of experience in digital product design for C2C, B2C, and B2B products in 12 different countries, I make complex jobs simple, intuitive, accessible and pleasant for millions of users through human-centred design and grow trustworthy, impactful teams along the way. AI and LLM nerd who’s trying and learning every new tool and updates as they show up to expand my areas of impact and efficiency beyond the design job descriptions of yesterday. I own the areas of business that I focus on end-to-end, including user research, defining and measuring metrics aligned with business goals, managing stakeholders in complex organisations, raising the bar for craft quality and creative interaction design, scaling design systems, product localisation and experimentation.

Experience

Miro

Staff Product Designer

Jan 2025 – Present · 1 yr 2 mos · London, England, United Kingdom

✨ Designing Miro’s vision and bringing it to life in the AI era through thoughtful phasing and continuous experimentation to drive acquisition, adoption, activation, retention, and ARR
✨ I blend craft excellence, system thinking, and influence to reimagine collaboration, productivity, and creative inspiration, turning bold ideas into impactful, human-centered solutions used by over 100 million people worldwide
✨ I lead with an AI-first mindset, vibe-coding tools and automations to build momentum, challenge traditional approaches, and uncover new ways of working across multiple streams

User Experience DesignInteraction DesignDesign ManagementProduct DesignUser-centered Design

Deliveroo

Staff Product Designer

Apr 2022 – Jan 2025 · 2 yrs 9 mos · Greater London, England, United Kingdom

🛍️ Led Growth Design for shopping vertical, enabling last-minute shopping missions for 9M users in 10 countries, resulting in a 210% increase in shopping-aware customers
🧑‍💻 Redesigned Deliveroo's 5-year-old Menu Manager, that was originally designed for Restaurants with less than 100 items, to make it work efficiently for Grocery and Retail partners with 10K items in their catalogue
🛵 Owned Rider Lifecycle Design to make acquisition, onboarding, activation, retention, compliance, earnings management and in-app comms smooth, clear and stress-free for 180K riders

User Experience DesignUser Experience ResearchInteraction DesignProduct IdeationGrowth InitiativesProduct Design

Divar

2 roles

Product Design Manager

Promoted

Dec 2019 – Mar 2022 · 2 yrs 3 mos · Tehran Province, Iran

Divar is Iran's most popular classified ads platform with 40+ million monthly active users.
I led the Product Design Team and played a crucial role in the growth of Divar’s UX Guild from 2 to 30, which consists of Product Design, UX research, Design Engineering, and Content Design chapters.
Led the most business-critical projects
Mentored and coached 12 designers and researchers to plan and perform their growth
Managed the hirings process and optimal resource allocation
Aligned design processes and decisions within 8 product teams

User Experience DesignDesign ManagementTeam ManagementUser Research

Senior Product Designer

May 2018 – Dec 2019 · 1 yr 7 mos · Tehran Province, Iran

I joined Divar as the 2nd Product Designer. During these years of data-driven, result-oriented, and user-centered design, I performed in many cross-functional product teams, including category taxonomy and discovery, lead-generation, AI search and smart filters, in-app chat, communication, listing submission, trust, platform safety, and B2B marketplace.

User Experience DesignInteraction DesignUser ResearchProduct Design

Pushe.co

Product Designer

Jun 2014 – May 2018 · 3 yrs 11 mos · Tehran Province, Iran

Pushe is the leading push notification and analytics service in Iran. I joined Pushe as the 1st designer and the 5th member of the startup. For almost 3 years I was a design team of one. After hiring two junior designers, I mentored them to work independently on parallel projects.
Alongside Pushe, I was responsible for user research, interaction design, user experience design, and visual design for 7 other products from scratch, Including:
[Barkat] Online charity shop | 2016-2017
[Chapaky] and [Chapaky in Space] Android mobile games | 2014-2015
[Pushe Payment] Personal payment management app | 2017 (Consultant)
[DECA] Data mining challenge platform | 2017
[Notif Blocker] Notification management Android app | 2016

User Experience DesignInteraction DesignUser ResearchProduct Design