Shahzeb Hoda

Performance Marketing Manager

Delhi, India14 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in quality engineering.
Expert in managing certification programs and community growth.
Currently pursuing a PhD in Computer Science.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with a focus on Quality Engineering and Content Strategy.

Contact

Skills

Core Skills

MarketingContent StrategyCybersecurityBusiness DevelopmentSales StrategySales

Other Skills

Content MarketingVideo MarketingCertification ManagementCommunity ManagementData-Driven InsightsCybersecurity SolutionsEmail MarketingOutbound SalesContent WritingInside SalesOnline MarketingContent ManagementKaneAI - AI Native QA AgentKaneAIRisk Management

About

I lead strategic initiatives across developer marketing, content, certification, and community growth. With over a decade of experience in quality engineering, software testing, and e-learning, I bring deep expertise to the intersection of technology and content. Currently pursuing a PhD in Computer Science, I hold an M.Tech in Computer Science from BIT (Birla Institute of Technology), Mesra. My specialization lies in reviewing and curating technical documentation, videos, certification, and e-learning modules for automation frameworks such as Selenium, Cypress, Playwright, and Appium. I am certified in Selenium, Cypress, Appium, Playwright, and KaneAI through various TestMu AI (Formerly LambdaTest) and LinkedIn training programs. Over the years, my approach has shifted from fast-paced documentation to prioritizing clarity, real-world relevance, and long-term maintainability in addressing testing and automation challenges.

Experience

Testmu ai

3 roles

Associate Director - Marketing

Promoted

Apr 2025 – Present · 11 mos · Noida

🚀 Experienced Growth Manager proficient in overseeing diverse aspects of content marketing (technical blogs, learning hubs, and guest posts), video marketing (YouTube channel), certifications, and community management.
📝 Skilled in developing and executing growth strategies to drive engagement, expand reach, and enhance brand presence. Adept at leveraging data-driven insights to optimize content performance and deliver measurable results.
✍️ Experienced in building and nurturing a network of talented writers, driving quality content creation and optimization, and maximizing the impact of written materials. This includes developing strategies to enhance writer productivity and ensuring timely and high-quality deliverables. Skilled in expanding writer networks, fostering partnerships, and empowering writers to achieve their full potential, driving exceptional content outcomes.
▶️ Specialized in YouTube channel management, which includes developing and executing effective video marketing strategies to drive engagement, increase brand visibility, and grow audience reach. Experienced in creating compelling video content, optimizing video performance, and leveraging analytics for data-driven insights. Adept at managing YouTube channel operations, optimizing video SEO, and implementing monetization strategies.
🎓 Expert in managing and overseeing certification programs, ensuring high-quality training materials, and delivering valuable learning experiences to professionals. Skilled in developing comprehensive certification curricula, assessing learner performance, and issuing certifications upon successful completion. Adept at fostering a culture of continuous learning and skill development.
👥 Proficient in fostering meaningful connections, facilitating knowledge sharing, and driving engagement among members. Adept at providing support, guidance, and resources to community members, ensuring a positive and enriching experience.

Content MarketingVideo MarketingCertification ManagementCommunity ManagementData-Driven InsightsMarketing+1

Sr. Product Marketing Manager

Sep 2023 – Mar 2025 · 1 yr 6 mos · Noida

Growth Marketing Manager

Sep 2020 – Aug 2023 · 2 yrs 11 mos · Noida

Kratikal tech private limited

Manager - Cyber Security (VAPT & Compliance) | Content & Email Marketing

Sep 2018 – Aug 2020 · 1 yr 11 mos · Noida

Developing cybersecurity solutions, managing cybersecurity operations, integrating the tools and methodologies for improving situational awareness, countering advanced persistent threat (APT), supporting continuous diagnostics and mitigations (CDM) | VAPT | SCR | ISO 27001 | SOC 2 | HIPAA | PCI DSS | GDPR | ThreatCop | TAB | KDMARC | KPMonitor.
Managing the Email Marketing team by strategizing the entire process right from the target audience to the tools used | Email Octopus | Appollo.io I Zoho.
Managing the Content Marketing team by formulating the right strategies and initiatives to ensure high web traffic and continuous lead flow | Blogs | Articles | Guest Blogs | Newsletters | Infographics | Videos.
Managing the Outbound Sales team to generate leads, drive website traffic, and build brand awareness on various social media platforms, especially LinkedIn by engaging and building a relationship with the potential prospects.

Cybersecurity SolutionsEmail MarketingContent MarketingOutbound SalesCybersecurityMarketing

Saksoft

Assistant Manager - Business Development | QA & Performance Engineering

Jul 2016 – Aug 2018 · 2 yrs 1 mo · Noida

Extensive expertise in assisting technology leaders to transform their business with simplified outsourcing experience and reduced costs/time-to-market.
Experience in overcoming business challenges by mapping solutions that fit client’s needs and drive the results they want.
Highly focused and effective in networking with key influencers/decision-makers in the target market to create new opportunities and establish a relationship with potential clients.
Building a relationship with existing clients by acting as the primary contact between client and technology team, understanding client needs and communicate that internally in order to avoid any communication gap.
End to End sales experience from lead generation to closure with 5 years of experience working in the Software Consulting services industry.
Exposure of selling IT services across territories like the US, Europe & APAC.
Generating requirement based leads, segmented by Industry, Company Size, Location, Title, Technologies, and more.
Ample experience in writing Website Content, SEO articles, General Articles, Blog Articles, Product Descriptions, Case Studies, etc.
Excellent interpersonal and presentation skills, extremely motivated and ambitious.

Business DevelopmentSalesContent WritingSales Strategy

360logica software testing services

Assistant Manager - Business Development | QA & Performance Engineering

Dec 2014 – Aug 2018 · 3 yrs 8 mos · Noida

Extensive expertise in Inside Sales, Online Marketing, and Content Management.
Identifying potential prospects through cold calling/online marketing to understand their business challenges and then implementing strategies to help overcome them.
Aligning with the marketing team to work on inbound enquires in order to qualify the leads and close it.
Coordinating with key stakeholders during the commencement of POCs.
Maintaining and keeping track of the sales pipeline on CRM’s like Salesforce, Pipedrive, etc.
Timely follow up to progress and close the deal.
Work on the expansion of the existing prospect database for email campaigns.
Creating unique content for the company's website (Articles/Blogs/Case Studies, etc.) and sending a proposal to the prospects.

Inside SalesOnline MarketingContent ManagementSalesMarketing