Abha Maheshwari

CEO

San Francisco, California, United States22 yrs 7 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in product and partnership leadership.
Proven track record in driving commerce and advertising growth.
Expert in managing high-performing global teams.

Stackforce AI infers this person is a seasoned leader in Edtech and Advertising sectors with a focus on product and partnership strategies.

Contact

Skills

Other Skills

Product ManagementProduct MarketingProduct DevelopmentProduct StrategyICTechnical MarketingProduct Lifecycle ManagementEmbedded SystemsStrategic PartnershipsEngineering ManagementBig DataSocial MediaSocial Media MarketingWirelessEntrepreneurship

About

Product and Partner focused leader with over 20 years of experience, launching many successful products and partnerships. Demonstrated track record in ability to deliver high-level strategic vision as well as execute on the details. A well-rounded 'business athlete’ – a people leader and mentor, an analytical problem solver, with deep knowledge and experience in partnerships, product and growth, as well as a dynamic leader in complex cross-functional environments and with partners. Currently managing and leading a high-performing global team that is responsible for building one of the fastest growing partnerships ecosystem program focused on driving Commerce and Advertising experiences for strategic verticals at Facebook Specialities *Product Management, Growth and Product Marketing *C-level Partnerships and Business Development *Commerce *Direct Response, Mobile advertising *Social Media *Feed based advertising and monetization *Ads API and Developer ecosystem monetization *Consumer Internet

Experience

Allen digital

Chief Executive Officer

May 2023 – Aug 2025 · 2 yrs 3 mos · United States · On-site

Building Edtech to scale personalized, outcome-driven learning for millions

Instagram

Director, Partner Product Solutions for Commerce and Ads

Aug 2017 – Aug 2020 · 3 yrs · San Francisco Bay Area

Facebook

2 roles

Head of Product Growth, Performance Advertising

Promoted

Jan 2016 – Aug 2017 · 1 yr 7 mos

Lead, mentor and grow a global team of high-performing product partnership management professionals that is responsible for building an ecosystem program focused on driving Commerce, Offline, Travel and Gaming on Facebook
Work in a highly cross-functional environment to build end-to-end programs for Commerce, Offline/Retail, Travel and Gaming Verticals that deploy our services through partners, from product conception to implementation to marketing and go-to-market
Lead the team to incubate new initiatives to grow our Advertising and organic business across strategic verticals
Identify innovative solutions in the market through expertise on partners capabilities and influence partners to develop such solutions
Project manage cross-functional initiatives, drive successful product alpha/beta programs, launches with partners globally
Represent Facebook in external meetings with seasoned executives, both internally and externally

Product Growth Manager, Facebook Ads & Developer Ecosystem

Jul 2012 – Jan 2016 · 3 yrs 6 mos

Head all Direct Response Ads product growth via Facebook developer ecosystem, driving $B in ads revenue, with a focus on ecommerce/retail verticals.
Acting Product Manager for strategic API Partners, from ideation to launch. Work collaboratively with partners on product strategy and innovation, prioritize product roadmap and successfully launch products with the developer ecosystem.
Partner closely with many cross-functional teams such as product management, product marketing to evangelize and drive successful product alpha/betas and launches and ongoing adoption of critical products with API developers
Products: Mobile app ads, Product Ads, Carousel Ads, Targeting, Facebook Pixel

Cadence design systems

Product Manager

Jun 2010 – Mar 2012 · 1 yr 9 mos

Developed 3-year strategic product roadmap with key deliverables, success criteria and priorities. Conducted market research and competitive analyses (SWOT, GAP etc) to identify technology gap and key focus areas
Designed new pricing and packaging strategy to target key market segments for differentiated, next-gen technologies; projected to achieve incremental revenues of $20M within the first year.
Business Development
Drove sales growth strategy for 3 product-ecosystems, involving OEMs and strategic partners, by exploiting synergies in the value chain and creating product ‘stickiness’.
Electronic Design recognized product as “One of the best EDA offerings in 2010”
Regularly represented Cadence at tradeshows such as DAC; co-presented with Cisco at ARM-techcon’2011

Magma design automation

2 roles

Product Manager

Promoted

Oct 2007 – Jun 2010 · 2 yrs 8 mos

Worked cross-functionally with R&D and Sales to finalize product roadmap, positioning and go-to- market strategy
Product voted as “top 100 electronic products” by Electronic Design News

Applications Engineer

Mar 2004 – Sep 2007 · 3 yrs 6 mos

Led over 15 engagements to secure business sales well over $50 million
Qualcomm Star Award for significant accomplishment awarded by Qualcomm (client)
Team Achievement Award given by Magma for outstanding contribution in a pre-sales evaluation at Intel