Benjamin Oldén — Co-Founder
3 years ago. Sitting at my kitchen table in Sweden after putting the kids to bed. I discovered Justin Welsh and how he built a business on LinkedIn without cold outreach or sleazy tactics. I was hooked and became obsessed with building an online business, buying every course I could find (I spent over $10,000). You'd think that would lead to clients and freedom, it did not, because Justin didn't have anything specific for coaches so I joined a program that pushed hard on outbound. Cold DMs. Sales scripts. Follow-up sequences. "Just push through the discomfort." I launched as a tech career coach. Sent 200 messages a week. Burned 198 relationships to close 2 clients. All outbound. Not a single person came to me. I felt like I was going to puke every time I had to pitch. In the background, I kept posting. But something shifted when I stopped "giving value" and started sharing real stories. My failures. My messy path. The stuff that actually felt like me. Clients started coming to me. I scaled to $10k/month without a single cold DM. Now I help coaches grow on LinkedIn through story-driven content so clients come to them instead of the other way around. Success isn't just hitting $10k/month. It's having confidence to show up as yourself and build a business that fits your life instead of swallowing it. I'm Benjamin, a LinkedIn coach for coaches who hate selling. Here's my simple playbook: - Write from real experiences, not generic "value" - Build a system that fits around your actual life - Show up consistently without becoming a content machine - Let people come to you when they're ready This is what it feels like - Hannah, a career coach barely landing clients while working her 9-5, to fully booked every month with a waitlist because she stopped chasing and started attracting. - Robert, frustrated from months of posting and reaching out with nothing to show for it, to enough clients in 3 months that he can say no to bad fits and only work with people he actually wants to help. - Sarah, a health coach, convinced she wasn't a "content person," to 3x weekly posts and a waitlist of clients who already trust her before the first call. The result? You stop stressing about where the next client comes from. You spend less time chasing leads and more time doing the work you love and living the life you actually wanted when you started this. This isn't high-ticket gatekeeping. It's everything I learned, priced so you don't feel sick buying it. If you've outgrown cold DMs and want something that actually feels like you, message me STORY for details.
Stackforce AI infers this person is a SaaS and E-commerce developer with a strong focus on coaching and content strategy.
Location: Malmö, Skåne, Sweden
Experience: 7 yrs 1 mo
Skills
- Coaching
- Node.js
- React.js
Career Highlights
- Scaled to $10k/month without cold outreach.
- Helped coaches attract clients through story-driven content.
- Expert in building scalable SaaS applications.
Work Experience
Become Magnetic
Founder (1 yr 2 mos)
BTJ
Senior Software Engineer (1 yr 10 mos)
Lunds Tekniska Högskola - LTH, Lunds universitet
Senior Software Engineer (2 yrs)
Exakta Software
Software Engineer (1 yr)
Head of search Sverige AB
Software Engineer (2 yrs 3 mos)
Education
Datavetenskap at Dalarna University
Datorvetenskap at University West
