Michael Shashoua

Management Consultant

New York City, New York, United States16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in insurance technology journalism and content strategy.
Proven track record of growing social media engagement significantly.
Strong leadership in managing client communications and content production.

Stackforce AI infers this person is a Fintech and B2B communications expert with a focus on content strategy and journalism.

Contact

Skills

Core Skills

Online JournalismMarketing Strategy

Other Skills

Social MediaSEOWebinar ManagementContent ProductionEditorialPublishingEditingJournalismWritingBloggingContent DevelopmentPress ReleasesContent StrategyPublicationsStrategy

About

Highly motivated and dependable communications professional with strong leadership, collaboration and creative skills. Able to stay focused and diligent on multiple projects with pressing deadlines all at once. Eager to work with different means of communicating, including text content, social media, audio and video programs, live events, and more. Cultivates a community of interested parties, sources and contacts when covering any subject matter. Applies analytical thought to trends and developments to produce unique insights about business, media and technology fields.

Experience

Arizent

Senior Editor, Digital Insurance

Apr 2022 – Present · 3 yrs 11 mos · Remote

Increased the depth of the website’s coverage of insurance technology (insurtech) by building relationships with major insurance companies, service providers and consultants.
Increased the site’s social media presence on Twitter (X), LinkedIn and Facebook year over year from 2022 to 2023 by 202% for impressions, 336% for engagements and 313% for post link clicks. Continued with +114% growth in impressions year over year from 2023 to 2024.
Attracted 4,000 to 6,000 page views for byline stories per month.

Online Journalism

Contentwriters

Freelance Contributor

May 2018 – Apr 2022 · 3 yrs 11 mos · Greater New York City Area

Moderating webinars for companies in the fields of communications technology, healthcare and pharmaceuticals.
Producing content for clients including technology and financial industry companies for marketing and promotional purposes. Serving clients including Breadwinner and Codecademy.

Marketing Strategy

Shashoua media

Director

Nov 2016 – Present · 9 yrs 4 mos · Greater New York City Area

Leading a writing and research business serving financial industry corporate communications needs, including contributed articles for industry outlets, white papers, blog posts, product marketing documents and more. Optimized content for SEO to improve reach. Signed several companies as clients, including AlixPartners, A-Team Group, Changing Market Strategies, DTCC, Enfusion, FactSet, FIS, Global Association of Risk Professionals (GARP), GoldenSource, Grist, IHS Markit, Realization Group, Rimes Technologies, Tabb Group, Talos, Thomson Reuters and Vested.

Marketing Strategy

Incisive media

3 roles

Contributor, ClickZ

Oct 2012 – Mar 2013 · 5 mos

Reported stories on applications of social media in marketing for the website operated by Incisive Media.

Editor, Inside Reference Data

Promoted

Jun 2011 – Oct 2016 · 5 yrs 4 mos

Reporting and writing about reference data issues affecting securities trading in the capital markets industry for the monthly publication, as well as updates for the WatersTechnology website. Representing the publication at conferences it sponsors, and at industry events in the U.S. and abroad. Continuing role developing and administering WatersTechnology social media presence on Twitter and Facebook.

Online Journalism

Deputy Editor, Sell-Side Technology

Oct 2009 – May 2011 · 1 yr 7 mos

Reported and wrote about applications of technology for trading and trade messaging, on the sell side of the financial industry, for weekly print publication, Dealing With Technology, until May 2010, and then for online daily site, Sell-Side Technology, part of the WatersTechnology site. Contributed features to Waters Magazine (monthly). Represented the company at industry events and did some editorial business travel, including research and interviews for stories. Developed and administered WatersTechnology social media presence on Twitter and Facebook.

Online Journalism