Khushboo Kumari

Digital Marketing Specialist

Delhi, India6 yrs 4 mos experience

Key Highlights

  • Achieved 119% CTR growth at Testbook.
  • Grew GeeksforGeeks Job Portal by 25,000 followers monthly.
  • Expert in aligning content with business goals.
Stackforce AI infers this person is a Content Marketing Specialist with expertise in EdTech and D2C campaigns.

Contact

Skills

Core Skills

Content StrategyCopywritingCreative StrategySocial Media MarketingTeam Leadership

Other Skills

Creative WritingAdvertisingMarketingPublic RelationsMarketing StrategyResearchOnline JournalismAnalysisJournalismSocial MediaNewspapersReport WritingAdobe PhotoshopAdobe Premiere ProMicrosoft Excel

About

Copy that sits in a dashboard and never gets clicked is just wasted budget. I fix that. Over the last 4+ years, I've built and led content that actually moves numbers — a 119% jump in CTR at Testbook, 25K monthly follower gains at GeeksforGeeks, and campaigns across push, email, WhatsApp, SMS, and video that didn't just reach people but got them to act. At Testbook, I wasn't just writing. I was owning campaign strategy for SuperCoaching and Testbook Pass, aligning copy with business goals, managing CRM workflows, getting WhatsApp utility approvals through, and working across teams to make sure nothing fell through the cracks before a sale went live. Festive campaigns, JAS quarter pushes, event-based sales, I've built the playbook for most of it. Before that, at GeeksforGeeks, I ran community and content across Telegram, Instagram, and LinkedIn for their Job Portal. We grew it by 25,000 followers a month. That kind of growth doesn't happen by accident, it happens when you understand your audience well enough to write for them, not at them. My background in journalism keeps me honest. I don't dress up weak ideas with fancy words. I find the real story, shape it for the right channel, and make sure it earns its place in someone's inbox or feed. What I'm looking for next is a Content Lead or Creative Head role where I can build and mentor a team, shape strategy from the top, and own outcomes, not just deliverables. If you're hiring for that kind of role in Delhi NCR or open to remote, let's talk. Reach me at wordsmith.khushboo@gmail.com

Experience

6 yrs 4 mos
Total Experience
11 mos
Average Tenure
--
Current Experience

Testbook

2 roles

Senior Copywriter

Promoted

May 2025Nov 2025 · 6 mos · Noida, Uttar Pradesh, India

  • Led campaign copy for SuperCoaching, Super Pass LIVE & Testbook Pass, aligning messaging with revenue targets, achieving 119% CTR growth in the JAS quarter.
  • Managed end-to-end CRM workflows across push, email, SMS & WhatsApp, reducing campaign turnaround time by 30%.
  • Drove WhatsApp utility approvals and built personalized messaging flows.
  • Executed festive & event-based sales campaigns across channels.
Content StrategyCreative StrategyCreative WritingCopywritingAdvertising

Copywriter

Apr 2024May 2025 · 1 yr 1 mo · Noida, Uttar Pradesh, India

  • Crafted segmented push notifications for government job aspirants, improving open rates through audience-specific messaging.
  • Built personalized email, SMS & WhatsApp campaigns using analytical insights, improving campaign conversion rates.
Creative StrategyCreative WritingCopywriting

Geeksforgeeks

2 roles

Marketing Executive

Promoted

Oct 2022Mar 2024 · 1 yr 5 mos

  • Grew Job Portal followers by 25,000 monthly across Telegram, Instagram & LinkedIn through targeted content and community strategy.
  • Planned and executed brand campaigns, increasing overall page engagement by 40% within 6 months.
  • Monitored campaign performance and optimized content scheduling, reducing posting inefficiencies by 20%.
Content StrategyCreative StrategyMarketingCreative WritingCopywritingSocial Media Marketing+2

Content Writer (News)

Jan 2022Oct 2022 · 9 mos

  • Published 250+ finance, business & tech articles monthly, consistently ranked among top-read pieces on the platform.
  • Used trend research and data signals to pitch and produce timely content, improving article relevance and organic reach.
Content StrategyMarketing

Ethrworld

Editorial Intern

May 2021Nov 2021 · 6 mos · Noida, Uttar Pradesh, India

  • Took interviews of CHROs, CEOs and worked on several stories, some of them focusing on Diversity and Inclusion. Responsibilities included editing press releases, working on CMS and updating social media.
  • Interviewed 15+ CHROs and CEOs, producing long-form editorial pieces on D&I and future-of-work themes.
  • Edited and coordinated daily article releases, maintaining quality across 20+ pieces per month on CMS.

The newsmen

2 roles

Trainee Sub-editor

Nov 2020Feb 2021 · 3 mos · New Delhi, Delhi, India

  • After promotion, my responsibilities included writing news stories, creating photo stories, keeping a tab on news agency and updation on CMS of app/website, updating social media with current and most recent news and sorting pictures according to the website.
  • Edited and published news stories on CMS, maintaining a turnaround of 10+ [est.] stories daily across web and app.
  • Led social media updates during breaking news cycles, growing account engagement by ~15% [est.] over tenure.

Intern

Aug 2020Nov 2020 · 3 mos · New Delhi, Delhi, India

  • Here my responsibility was to write news articles, profile stories of successful business tycoons, create photo stories, keep a tab on news agency to update the stories on CMS of app/website.

The new indian express

Intern (Reporting)

Dec 2019Jan 2020 · 1 mo · Greater Delhi Area

  • I work as a field reporter and covered ongoing stories such as Jamia violence, anti-CAA protests, DUTA protest and press conferences for elections.
Content StrategyCreative StrategyMarketingTeam LeadershipSocial Media MarketingMarketing Strategy

Department of journalism bharati college

2 roles

President

Oct 2019May 2020 · 7 mos · New Delhi

  • After being elected as the President, my work was to lead the students union of the Department of Journalism of my college. I successfully worked on various initiatives and events along with handling my studies well. I along with my team, organized annual media fest for the department where we invited many renowned media personalities and activities for various talks and events, which were department specific and collaborative as well. During this period, I also organised winter clothes donation drive and donation drive to contribute for the relief of the northeast Delhi riots victims.

Media and Publicity Manager

Oct 2018Oct 2019 · 1 yr · New Delhi

  • On this post, I used to promote all the initiatives taken by the Department of Journalism of my college and I used to operate the social media accounts of the same and would keep it updated with posts especially on important days. I also created memes and creative content for the department's annual fest, coordinated with media partners and the guests invited for the events/fest.
Content StrategyCreative StrategyMarketingTeam LeadershipSocial Media MarketingMarketing Strategy

Iqac, bharati college

Media Head

Oct 2019May 2020 · 7 mos · New Delhi

  • Being on this position, my responsibility was to lead a team to cover the events happening in the college and operate social media accounts of the college. It also included promotion of upcoming events and coordination with society and department unions regarding their upcoming initiatives for promotion.
Content StrategyCreative StrategyMarketingTeam LeadershipSocial Media MarketingMarketing Strategy

Dialogue and development commission of delhi

Media Intern

Jun 2019Jul 2019 · 1 mo · New Delhi, Delhi, India

  • Being among the 20 selected candidates, I worked with teams. We were supposed to visit schools and hospitals to meet the beneficiaries of various government schemes and record their bytes.

Youth ki awaaz

Contributing Writer

Oct 2018Dec 2020 · 2 yrs 2 mos · New Delhi, Delhi, India

Blickwinkel youth

Founder and Editor

Jul 2018Jul 2019 · 1 yr · New Delhi, Delhi, India

  • This blog is a collaborative effort of me and my classmates. As we were from the first batch of the Department of Journalism of our college, it was a first initiative of it's kind in the campus. We worked for weeks to come up with this blog and create content for this. I worked as an editor and writer.

Mayhigh films

Intern

May 2018Jul 2018 · 2 mos · New Delhi, Delhi, India

  • I worked as a Journalism intern. My responsibilities included, research, script-writing, field reporting and anchoring. While working here, I touched various topics such as, political, social and transport.
Content StrategyCreative Strategy

Education

Jesus and Mary College (JMC), Delhi

Master of Business Administration - MBA

Dec 2025Dec 2027

Bharati College

BA Hons Journalism

Jan 2017Jan 2020

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