Khushboo Kumari — Digital Marketing Specialist
Copy that sits in a dashboard and never gets clicked is just wasted budget. I fix that. Over the last 4+ years, I've built and led content that actually moves numbers — a 119% jump in CTR at Testbook, 25K monthly follower gains at GeeksforGeeks, and campaigns across push, email, WhatsApp, SMS, and video that didn't just reach people but got them to act. At Testbook, I wasn't just writing. I was owning campaign strategy for SuperCoaching and Testbook Pass, aligning copy with business goals, managing CRM workflows, getting WhatsApp utility approvals through, and working across teams to make sure nothing fell through the cracks before a sale went live. Festive campaigns, JAS quarter pushes, event-based sales, I've built the playbook for most of it. Before that, at GeeksforGeeks, I ran community and content across Telegram, Instagram, and LinkedIn for their Job Portal. We grew it by 25,000 followers a month. That kind of growth doesn't happen by accident, it happens when you understand your audience well enough to write for them, not at them. My background in journalism keeps me honest. I don't dress up weak ideas with fancy words. I find the real story, shape it for the right channel, and make sure it earns its place in someone's inbox or feed. What I'm looking for next is a Content Lead or Creative Head role where I can build and mentor a team, shape strategy from the top, and own outcomes, not just deliverables. If you're hiring for that kind of role in Delhi NCR or open to remote, let's talk. Reach me at wordsmith.khushboo@gmail.com
Stackforce AI infers this person is a Content Marketing Specialist with expertise in EdTech and D2C campaigns.
Location: Delhi, India
Experience: 6 yrs 4 mos
Skills
- Content Strategy
- Copywriting
- Creative Strategy
- Social Media Marketing
- Team Leadership
Career Highlights
- Achieved 119% CTR growth at Testbook.
- Grew GeeksforGeeks Job Portal by 25,000 followers monthly.
- Expert in aligning content with business goals.
Work Experience
Testbook
Senior Copywriter (6 mos)
Copywriter (1 yr 1 mo)
GeeksforGeeks
Marketing Executive (1 yr 5 mos)
Content Writer (News) (9 mos)
ETHRWorld
Editorial Intern (6 mos)
The Newsmen
Trainee Sub-editor (3 mos)
Intern (3 mos)
The New Indian Express
Intern (Reporting) (1 mo)
Department of Journalism Bharati College
President (7 mos)
Media and Publicity Manager (1 yr)
IQAC, Bharati College
Media Head (7 mos)
Dialogue and Development Commission Of Delhi
Media Intern (1 mo)
Youth Ki Awaaz
Contributing Writer (2 yrs 2 mos)
Blickwinkel Youth
Founder and Editor (1 yr)
Mayhigh Films
Intern (2 mos)
Education
Master of Business Administration - MBA at Jesus and Mary College (JMC), Delhi
BA Hons Journalism at Bharati College