Feb 2016 – Jul 2023 · 7 yrs 5 mos · Menlo Park, CA

• Lead Product Growth for Facebook App Monetization
• Building the future of how more than 100M businesses use Facebook. Drive in-product growth efforts that connect people and businesses across the Facebook app.
• Leading a team of senior product growth managers and analysts across: Revenue Growth, Ad Formats, Surface Monetization, Video Monetization, Lead Gen, Ad Supply Growth, Creator Monetization, and Marketplace.
• Previously: Led Product Growth across Facebook Advertising and Business Pages Orgs
• The team is comprised of extremely impact and metric focused analysts who can seamlessly shift from Product Manager to Data Scientist to Direct Response Marketer.
• Helped Facebook grow to 9M+ Advertisers and 100M+ Businesses
• Advertising: Focused on increasing the number of businesses who are successfully advertising. This is about making products so easy and simple to use that SMBs across the world don't need to be marketers to be successful on Facebook.
• Businesses: More than 90 million business are using Facebook to grow. Work here is around increasing the number of businesses on the platform, keeping the businesses on the platform active and ensuring they are successful.

Apr 2014 – Feb 2016 · 1 yr 10 mos · Menlo Park, CA

• Helped exceed goals for Active Businesses on Facebook every half. More than doubling the number of businesses using their Facebook Page each month.
• Led impact focused prioritization of ideas based on data through to shipping changes.
• Owned growth metrics, A/B test setup, test analysis, and diagnosed unusual trends in critical company metrics

Feb 2014 – Apr 2014 · 2 mos

• Led a team focused on growing the number of self-serve businesses posting jobs directly to Indeed.
• Paid Search, SEO, LTV modeling, creation funnel optimizations (CRO), retention and reactivation.
• Drove marketing teams to embed directly with the core product team @Indeed. Developing shared goals, joint prioritization of projects and acting as a liaison between product and sales.

Feb 2013 – Feb 2014 · 1 yr

Jul 2012 – Feb 2013 · 7 mos

• Drove >100MM Unique Visitors across 52 sites in 28 different languages making Indeed the #1 job site in the world.
• Built custom python web-crawlers to identify duplicate content and site structure issues.

Jul 2011 – Jul 2012 · 1 yr

Feb 2010 – Jul 2011 · 1 yr 5 mos

• Managed multiple customer acquisition channels including affiliate, channel (datafeed), and eBay.

Dec 2008 – Feb 2010 · 1 yr 2 mos

• Drove SEO strategy for Offers.com as well as over a dozen vertically focused affiliate websites.