Nilay S.

Performance Marketing Manager

Mumbai, Maharashtra, India12 yrs experience

Highly Stable

Key Highlights

Led marketing for major brands like ByteDance and Accenture.
Spearheaded successful initiatives driving user engagement.
Expert in building integrated marketing strategies.

Stackforce AI infers this person is a FinTech marketing leader with expertise in brand strategy and user engagement.

Contact

Skills

Core Skills

Marketing LeadershipBrand StrategyGo-to-market StrategyMedia Planning And Buying

Other Skills

Product MarketingConsumer BehaviorDigital MarketingProduct ManagementFinancial PlanningStatisticsEconomicsMedia StrategyInnovation ConsultingOrganic GrowthPersonal FinanceBrand ManagementGoogle AdsSocial MediaContent Strategy

About

I’m beginning a new chapter with Ionic Wealth, teaming up with India’s most forward thinking WealthTech leaders. Our collective mission is simple but ambitious: to help high achieving professionals and entrepreneurs, already thriving in their personal and professional lives, unlock their full potential across every facet of life while protecting and growing their wealth. Past life: I’ve built and scaled brands across every major function like brand and growth strategy, integrated media, content and social strategy, PR and communications, product marketing, pricing, and annual business planning while managing P&L and launching tech products in both EdTech and NewTech. I’ve worked with some of the world’s most valuable start-ups and brands, including ByteDance, TikTok, Accenture, and Upstox. I lead with empathy, coach curious minds, and always strive to find creative solutions that creates an impact on consumers’ lives. P.S. I often write on LinkedIn with a dose of humour. Please don’t take it too seriously.

Experience

12 yrs

Total Experience

2 yrs 10 mos

Average Tenure

7 mos

Current Experience

Ionic wealth

Marketing & Growth

Sep 2025 – Present · 7 mos · India · On-site

Upstox

2 roles

Director, Marketing

Promoted

Apr 2022 – Sep 2025 · 3 yrs 5 mos

Leading marketing across brand, product, and growth to shape how millions discover, engage, and stay.
Building connected systems across SEO, ASO, and discovery platforms to drive long-term organic momentum.
Designing narratives through content, video, social, and community that build trust and habit.
Owning the go-to-market and full-funnel execution across CRM, media, and 360 campaigns — from everyday storytelling to marquee moments like IPL and the ICC World Cup.
Bringing product, data, and creative together to deliver outcomes that compound — for the brand, for engagement, and for business.
Spearheaded multiple 0→1 and 10→100 initiatives as well UpLearn and UpNews being key successes. Leading the Marketing function at Upstox with a 25+ member team, directly managing 7+ functional leaders.

Marketing Leadership

General Manager, Brand & Marketing

Oct 2020 – Apr 2022 · 1 yr 6 mos

Brand StrategyProduct Marketing

Bytedance

2 roles

Senior Marketing Manager

Promoted

Dec 2019 – Nov 2020 · 11 mos · On-site

Spearheaded media marketing initiatives at ByteDance, contributing to the platform's growth to over 120 million monthly active users. Also, launched multiple tier 2 and tier 3 products, enhancing user engagement and expanding the platform's reach. Played a pivotal role in the monetization journey, driving strategies that aligned with rapid growth in a dynamic environment.

Go-to-market StrategyConsumer Behavior