Jan 2022 – Mar 2023 · 1 yr 2 mos

• Staff Product Designer, designing and working with cross-functional partners to deliver simple, delightful experiences that move customers from pre-membership to using the product.
• Lead contributor to the Member Experience team for the SoFi mobile app and website, with a focus on first-run experience, onboarding, and pre-funnel member activations. I design data-driven features natively in Flutter and for mobile+desktop web using component design system and produce UX/UI/IA documentation for feature launches and iterative releases.
• Medium to large size projects related to pre-activation, up-funnel experiences, and onboarding
• Designed for (Q323) launch of SoFi Plus, SoFi's first premium membership experience: first time user experience, setting up/notifications experience and management page for the main MVP
• Design-led initiatives including improved global First Run Experience focused on low-intent use cases
• Component-based modular marketing page for high intent users coming in from Affiliate websites
• Robust user experience documentation: strategy documents, prototypes, visual style guides, user interface specs, site maps, flow diagrams, wireframes, customer journey maps, and high-res visual comps

Nov 2019 – Jan 2022 · 2 yrs 2 mos · Philadelphia, Pennsylvania

• I led a team of 2-3 UX/UI designers and directly contribute to product onboarding, first time user experience, front-of-app experiences including:
• Directly manage junior designers, offer career guidance, performance evaluations, delegate tasks, provide critical feedback and review work for quality and consistency
• Scope work tracks and efforts with decision-level partners in Product, Marketing, Research, and Engineering
• Concept, strategize, design and deliver new and enhanced functionality to existing app experience, serving an estimated 7+ million new users in addition to 20+ million existing
• Partner with research leadership and project-level staff on discovery and definition efforts
• Concept, design, and own brand new app functionality to deploy and support brand new customer outreach channel for Marketing, Product, Ops
• Identify and design for key guardrail around potential concerns, create cross-functional process for preserving exceptional user experience
• Lead team process improvements, identify pain points, design and iterate on improvements
• Present design solutions to senior leadership, executive leadership, external teams, internal teams

Apr 2016 – Nov 2019 · 3 yrs 7 mos · Philadelphia, Pennsylvania

• Working within the Technology, Product, and Experience group at Comcast, in one year our team designed, built, and launched the xFi app: a consumer tool built to lead the next generation of digital products for the management of high speed data products.
• I focus on the user experience of activating high speed data services and hardware, onboarding and troubleshooting issues post-activation. As part of this focus, our team is responsible for a number of tasks revolving around feature launch and iterative releases:
• Construct user flows, user stories, journey maps to analyze potential product directions
• Contribute and adhere to visual standards across our product and that of other Xfinity branded products
• Create interactive prototypes in low- and high-fidelity to identify and iterate around possible solutions
• Work with User Research to validate and explore concepts
• Assess programmatic solutions to various design problems
• Work with and support front and backend developers throughout the development cycle
• Communicate clearly with multiple teams to resolve concerns quickly

Jan 2015 – Apr 2016 · 1 yr 3 mos

• As Senior Product Designer, I was responsible for everything from high-level product thinking, research and analysis, user flows, mockups, prototyping, to final design and implementation. I worked daily with UX, Engineering/Development, Sales, and Marketing to ensure the simplest, most effective, and cohesive experiences for our users across our platform.
• Leading the Design team, I also worked with all of our teams to elevate the quality of our work through considerate design thinking, critiquing and creating meaningful dialogue online, in-person, and in groups. I created, maintained, and, when necessary, rewrote the rules of our patterns and style guides, identifying and correcting inconsistencies and pain points.
• I prototyped, sought feedback, iterated, redesigned, tested, and delivered under tight deadlines with an eye for detail and a passion for design as thought, discipline, and craft.

Jun 2013 – Apr 2016 · 2 yrs 10 mos

• Front-end design of media rich advertising experiences across myriad platforms and devices. Platforms include Spotify and Facebook and are executed for mobile, tablet, and desktop environments. Conceptualize and execute end-user guides for products; assist in the development and execution of F# branding and marketing; ideate pitch concepts.

Aug 2011 – Dec 2014 · 3 yrs 4 mos

• Web, Print, UX and UI. Focused on developing unique identity systems that are applied consistently across applicable media platforms. Strategic planning and execution.

Aug 2011 – Feb 2012 · 6 mos

• Extended existing brand to new user templates, web banners, other web collateral.