Sarit Arora

CEO

Redwood City, California, United States25 yrs 3 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in product design leadership
Successfully launched Yahoo's passwordless sign-in solution
Built and mentored global design teams

Stackforce AI infers this person is a User Experience Design Leader in SaaS and E-commerce industries.

Contact

Skills

Core Skills

User Experience DesignProduct DesignUx Consulting

Other Skills

Customer Data PlatformDesign SystemsUser ResearchGDPR ImplementationE-commerce DesignBrandingTeam ManagementAdvertising DesignData Platform DesignUser-Centered DesignSales and Business DevelopmentMarketing and Brand ManagementStrategic Planning and ExecutionLeadership and Team Management

About

Sarit has served over 20 years as an executive product design leader, serving brands like Oracle, Yahoo, HP, Intel, Citibank, Baxter, MIT Media labs, Columbia university, Suzuki and many others. He is known as a collaborative, creative problem solver, who has helped build and mentor global design teams to help reach their true potential, and create breakthrough products. He currently leads design for Oracle's Unity - its customer data platform that helps personalize users journey in real time.. Before that he was the head of design for the CTO organization at Yahoo and helped design Yahoo's passwordless authentication called account key, redesign of Yahoo answers, groups and Yahoo Merchant store and many more . Previously, he was at Human Factors International, one of the largest human factors and UX consulting company, heading their Bangalore office. He has a masters in product design from National Institute of design and a bachelors in mechanical engineering from Delhi University. Outside of work, he loves sketching, photography, hiking and internet of things (IOT). On weekends you will find him tinkering with his two kids, in inventing new smart home products.

Experience

Oracle

Senior director, User Experience Design at Oracle

Nov 2019 – Present · 6 yrs 4 mos · Redwood City, California, United States

Led the design of the customer data platform from vision to production, onboarding new customers to make it into the growth product business.
Now it’s the core platform that will drive Oracle CX apps including Marketing, Sales and Service.

User Experience DesignCustomer Data PlatformProduct Design

Yahoo

5 roles

Senior Director - Head of product design for Verizon Media (Yahoo) Technology and platforms

Promoted

Jun 2017 – Nov 2019 · 2 yrs 5 mos · On-site

Verizon Media was formed by coming together of Yahoo and AOL, which is a Verizon company. These platforms power all of Verizon Media brands including Yahoo, AOL, TechCrunch, Engadget and Huffington post.
Led design for Verizon Media’s platform and technology products (including Cloud platforms, Monitoring, Privacy, Identity, Payments, Location, Big data/ machine learning and Developer platforms) with a team of Product designers (hybrid of visual and interaction design) and a user researcher.
His team helped design and launch of platforms design language, Denali - A design system and CSS framework built for platform products to promote consistency and enhance user experience. More than 14 platform products are now built with Denali.
Co-led Verizon Media’s design council

Design SystemsUser ResearchProduct DesignUser Experience Design

Director of Product Design - Yahoo Membership

Nov 2015 – Jun 2017 · 1 yr 7 mos · On-site

Led design of Yahoo membership, including sign in, sign up and on-boarding flows to Yahoo desktop and mobile apps.
Led the design and strategy of GDPR implementation across all of Yahoo media properties.
Successful design and launch of Yahoo Account Key, a password less way to sign in, onboarding upwards of 50 million customers.

User Experience DesignGDPR ImplementationProduct Design

Director of Product Design - Yahoo Small Business

Dec 2013 – Nov 2015 · 1 yr 11 mos · On-site

Led the design team for Yahoo Small Business (YSB). It helps small businesses start, build and grow their business online.
· Successful launch and redesign of Yahoo stores - Yahoo’s e-commerce platform.
· Complete branding and redesign of pre-sales site of Yahoo small business

E-commerce DesignBrandingProduct DesignUser Experience Design

Director - Head of design Yahoo R&D

Promoted

Mar 2013 – Dec 2013 · 9 mos · On-site

Along with the advertising and data team, additional charter was to lead the design team in Yahoo! Bangalore, which included Search, Small Business, Communications and Media.
Achievements include.
· Successful organization of multiple user nights, which helped designers and engineers and product managers understand the user perspective.
· Design reviews and mentoring across design teams.
· Successful redesign and launch of global products including Yahoo Groups and Yahoo Answers.

User Experience DesignProduct DesignTeam Management

Sr. Manager, Product Design for Advertising and Data

Feb 2011 – Mar 2013 · 2 yrs 1 mo · On-site

Led Advertising and Data team at Yahoo! India R&D , working closely with global product and engineering teams to come up with seamless user experience for Advertising and Data platform products.
Achievements include
· Led the vision project to redefine the advertising buying experience on Yahoo platforms.
· Led the redesign of Right media (advertising exchange) UI design.
· Alignment of the design language for the Yahoo’s B2B products.
· Team with maximum patents and innovation awards.

Advertising DesignUser Experience DesignData Platform DesignProduct Design

Human factors international

Executive Director (and various roles) at Human Factors International

Jan 2001 – Feb 2011 · 10 yrs 1 mo · Bengaluru, Karnataka, India

· Human Factors International (HFI) is one of the world’s largest UX consulting company with a worldwide presence.
· 2005 – 2011: Started HFI’s Bangalore office. Responsible for its operations, sales, delivery of UX projects and inducting and mentoring of the team. The office started with 3 people and rose to a 30 member strong team. Helped to create HFI Bangalore as the centre of global innovation projects delivery.
· Developed and taught HFI’s UX courses, including user centered design, science and art of web design and usability testing to designers, developers and product leaders worldwide.
· 2002 -2005: Led and managed an 18 member team specifically delivering projects for HFI’s US projects in East coast region. Played an instrumental role in starting and making HFI’s Baltimore office a success.

UX ConsultingTeam ManagementUser-Centered DesignUser Experience Design