Jan 2022 – Mar 2023 · 1 yr 2 mos

• Manage a team of 100+ across different markets
• Covered markets with P&L responsibilities: Singapore, Malaysia, Philippines and Hong Kong
• Central operations: Indonesia, Thailand, Taiwan in additional to the above markets.

Aug 2020 – Jan 2022 · 1 yr 5 mos

• Atome is the leading buy now pay later startup in Asia Pacific. We allow customers to split their purchases into 3 equal monthly payments. I’m the leader of atome in Singapore and Malaysia responsible for the growth and expansion in the markets. I directly manage 5 teams in each market including business development, merchant success, merchant operations, customer support and marketing.
• Grew Atome from 0 to 1, 5-digit GMV per month to 9-digit in 2 years
• Grew users by 25,000x
• Built a team of 5 to 50+ with low attrition
• Acquired top merchants including Al-futtaim group, Sephora, Esteed Lauder, Nike, Adidas, JD sports, and so on
• Awarded the best employee of the year
• Awarded fintech women 2022 in Singapore

Nov 2018 – Jul 2020 · 1 yr 8 mos

• I am the head of restaurant operations in the regional operations team. I lead 3 sub-teams in product strategy and implementation, and building and optimizing scaled processes across the restaurant lifecycle in Asia Pacific.
• Countries covered: Japan, Korea, Taiwan, Hong Kong, India, Australia, and New Zealand.
• Increased restaurant onboarding process efficiency by 42% through process optimization (automation & simplification)
• Reduced onboarding cost per restaurant by 20% through vendor centralization and headcount offshoring
• Achieved 3x adoption in restaurant funded promotions
• Successfully built the first churn prediction model globally
• Achieved positive ROI on scaled SMB account management team pilot
• Saved 2-5 hours per account manager by launching self-serve tools and automated reporting
• Improved quality metrics by 20-50% through launching automated quality management processes

Nov 2017 – Nov 2018 · 1 yr

• Sweden was one of the most challenging markets with stalled performance in Europe. I was sent there as the P&L leader of Uber Eats responsible for building and scaling the food delivery platform in the country.
• Turnovered business performance in 6 months
• Grew 3x monthly orders with healthy and above target margin
• Significantly improved category position in the food delivery industry
• Reduced time of delivery by 27% and improved eater experience metrics
• Successfully launched exclusively 16 McDonald’s store partnership, being one of the best orders per store and operations quality globally
• Completed 2 strategic geo expansions, resulting in growth in orders and new users
• Redefined Uber Eats brand in the country by implementing courier forward campaign

Dec 2015 – Nov 2017 · 1 yr 11 mos

• I was the leader of Uber in the city and oversaw the development and growth of our business. Macau was one of the newest major Asian tourism destinations to offer ride sharing services. I was the P&L leader and responsible for operations, marketing, regulations, PR, people management and strategy.
• Grew revenue by 60x in 6 months through launching Uber ride-sharing service
• Increased weekly trip by 20% through key brand partnership despite challenging regulatory environment
• Rallied over 3,000 letters and 23,000 signatures to ask for ridesharing regulation in a public policy campaign
• First female GM in Asia Pacific at Uber - Led and developed the Uber APACx Mentorship Program