Jon Merkin

Director of Engineering

Englewood, New Jersey, United States15 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in analytics and insights for media and music industries.
Proven leadership in data-driven decision making.
Strong background in digital marketing and advertising strategies.

Stackforce AI infers this person is a data-driven leader in the digital media and music analytics industry.

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Skills

Core Skills

AnalyticsInsightsData AnalysisClient ServicesStrategic RelationshipsBrand Lift MetricsOnline Advertising

Other Skills

Digital MediaDigital StrategyDigital MarketingAdvertisingSocial Media MarketingMarketingOnline MarketingSocial MediaSEMMusicWeb AnalyticsManagementNew MediaMobile MarketingAd Networks

About

Here's something you won't read about anywhere on this page, but is at the core of who I am: I've been performing in rock bands since grade school. I co-founded and led The Shake for nearly ten years (theshakeband.bandcamp.com).

Experience

Roku inc.

Director, Platform Insights & Analytics

Feb 2021 – Present · 5 yrs 1 mo · New York, New York, United States

AnalyticsInsights

Sony music entertainment

Director, Label Analytics

Oct 2016 – Feb 2021 · 4 yrs 4 mos · New York, New York

2016-17: Associate Director, Global Consumer Analytics
2017-18: Director, Global Consumer Analytics
2018-21: Director, Label Analytics

AnalyticsData Analysis

Southwest invasion sxsw

Strategy Intern

Jan 2016 – May 2016 · 4 mos · New York City Metropolitan Area

An innovative music marketing company that brings musicians, artists and consumer brands together. Producer of the annual Southwest Invasion event at SXSW Music Festival.

Spotify

Business Marketing Intern

May 2015 – Aug 2015 · 3 mos · New York City Metropolitan Area

Sony music entertainment

Global Business Development Intern

Jan 2015 – May 2015 · 4 mos

Crowdtap

Strategic Relationships Manager

Dec 2012 – Jul 2014 · 1 yr 7 mos · New York City Metropolitan Area

Crowdtap is the leading social influencer platform, allowing marketers to activate their passionate consumers to drive unmatched social activity on and offline.

Client ServicesStrategic Relationships

Vizu

Client Services Manager

Jul 2011 – Nov 2012 · 1 yr 4 mos · New York City Metropolitan Area

Vizu allows advertisers and their partners to collaborate around measuring and optimizing Brand Lift metrics, moving the advertiser's target audience through the purchase funnel from building awareness to creating intent and preference.

Client ServicesBrand Lift Metrics

Peer39

Account Associate

May 2009 – Jul 2011 · 2 yrs 2 mos · New York City Metropolitan Area

Peer39 is the leading provider of data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising.

Data AnalysisOnline Advertising