May 2025 – Present · 10 mos · Mumbai · On-site

May 2025 – Jan 2026 · 8 mos · Mumbai · Hybrid

Apr 2023 – Present · 2 yrs 11 mos · Mumbai, Maharashtra, India · On-site

• Creating a new Business vertical and scale it to 3 Cr (from 0), activating Retail dormant (90 Cr+) clients, for Dainik Bhaskar group.
• Enabling growth across domains, of clients in EdTech, Media, Services, Fashion and Healthcare.
• Guest Faculty of IIM Mumbai, IIT B, NMIMS and recognized mentor to many startups through Startup India portal of GOI.
• Recognized by Linkedin as “Top Voice” for Senior Leaders, creating impact in Business, in Jan 2024.
• Marketing Head for Halifax Consulting (France) for the APAC region, helping them improve their preseance across the APAC region.

Apr 2022 – Apr 2023 · 1 yr

• Generating Revenue from all the Non radio businesses like On-ground Activations/concerts, TV properties across India.
• Along with a 100+ strong team across the country managing a PnL of 100 cr+ revenue for the Business.
• Managing multiple PnLs across the country for various brand events/activities and making them profitable.
• Creating multiple brands (IPs) and making them big over years, to generate profitable and sustainable growth.

Oct 2020 – Mar 2022 · 1 yr 5 mos

• Managing 4 states as the Business Head responsible for the complete Brand PnL for the region.
• Generating top line revenues of 120 Cr per annum through B2B media solution selling (ATL/BTL).
• Finished runner up in FY20, thus in Top 2 spots for continuous 3 years, in Best Station award (Dabangg) Nationally.
• Creating 360 degree solutions with Radio/Digital/TV/On-ground content, as per business/marketing need of clients.
• Managing 21 radio stations (18 cities), across 4 states (30% of National coverage), with a team of 150+ members.
• Partnering with Google/Gaana for co-branding and selling their products, as a special project, first in the country.

May 2018 – Oct 2020 · 2 yrs 5 mos

• Responsible for the complete P & L and operations of 12 radio stations (10 cities) in Gujarat.
• Handling a 100+ strong and diverse teams of Sales, marketing, Creative, Admin, IT/infra and Finance functions.
• Winner of Best Station award, across India in 2019, cutting across revenue, profitability, brand and marketing parameters.

Apr 2016 – May 2018 · 2 yrs 1 mo

• Stabilized Difficult operations for East business and setup grounds for long term growth.
• Hiring & training of potential future leaders, to make a robust team of sales and marketing professionals.
• Taking the brand Mirchi to its new avatar of smart, young and digitally savvy in Kolkata.
• Starting 3 new stations in East cluster and making grounds for 2 more to be launched in a month.

Apr 2013 – Mar 2016 · 2 yrs 11 mos

• Responsible for the complete Customer Life Cycle Management of Postpaid customers of Kolkata and WB
• Increased postpaid revenue by 150% and postpaid base by 160% (in 2 years span).
• Reduced customer churn by 50% by improved and innovative collection and retention mechanisms.
• Led a Black Belt project of developing a tracking mechanism of Field Sales & Distribution team based on SMS.
• Led Six Sigma projects for customer engagement & loyalty, partner engagement and revenue enhancement.
• Maintaining relationships with Enterprise clients and servicing them through a dedicated team of RMs.
• Managing and supporting the complete distribution channel for postpaid and monitoring their profitability.

Apr 2011 – Apr 2013 · 2 yrs

• Responsibilities:
• Launch prepaid products to enable revenue increase, after market research, competition mapping and business impact analysis.
• Supporting 400 strong Sales Team by giving them analytical and strategic inputs to improve distribution effectiveness.
• Monitoring and enabling the growth of complete Distribution network, and providing various improvement interventions.
• Equipping sales team with branding material for various Sales activities and improving market/POS visibility
• Designing and monitoring various incentive programs to motivate channel partners and distributors.
• Achievements:
•  Led a Six Sigma Project (Black Belt) of Reducing Lowly Utilised Towers, resulting in Rs 50 million savings per month.
•  Led a Six sigma Project (Green Belt) of increasing revenue from new subscribers by inducing repeat purchase.
•  Increased Acquisition revenue by 50% over a period of one year, attaining an all time high (till date) in June 2012.
•  Remodeled the complete Stock movement (SIM/SUK) and management to enable JIT movement and proper planning to increased sales.
•  Successfully ran a new product campaign (Utsav) to increase distribution reach and retail penetration in rural Gujarat.

Apr 2009 – Apr 2011 · 2 yrs · Mumbai Area, India

• Responsibilities:
• Marketing Head for North Indian B2C business for Retail Equity Broking, supervising 500 member strong sales team.
• Devised strategies for penetration of various equity and wealth management products for Retail and HNI clients.
• Consulted all the regions across the country for improving quality of business sourced & enhancing productivity of retail sales teams.
• Achievements:
•  Leading a pan-India Co-Marketing/Co-Branding initiative for expanding footprint of Angel and improving Brand value
•  Building relationships with 40+ organizations in Mumbai for selling value proposition of Angel with a team of 4 managers.
•  Implemented various Rewards & Recognition activities at a pan-India level to motivate sales team & improve their productivity

May 2008 – Mar 2009 · 10 mos · Mumbai Area, India

• Developing a new Branch Opening Model for Third Party Distribution based on market potential analysis of all major towns of India, using R K Swamy BBDO report.
• Developing a sophisticated team to cater to Corporate Clients of Mumbai for Wealth Management products.

Apr 2007 – Jun 2007 · 2 mos · Singapore

•  Identified and analyzed key trends (past five years) that result in increases in consumer spend.
•  Monitored competiton and mapped market after-effects of any launches by major players like Unilever, L’Oreal, Beiersdorf and P&G.
•  Analyzed and studied the characteristics of various product launches that successfully uptiered the customers .
•  Launched a comprehensive up-tiering plan along with sizing, pricing, packaging, celebrity endorsements, PR and advertising decisions in order to uptier of the end-customers

Nov 2004 – Feb 2006 · 1 yr 3 mos · Jamshedpur Area, India

• Establishing a new Retail Bank Branch in Guwahati as a Branch Manager and leading it to become 6th best new Branch in India in 2005.
• Accomplished two fold increases in deposits of Retail Bank Branch in Burdwan in a span of 3 months as Branch Manager.
• Instrumental for sales increase in Insurance business (Cross-Selling) and stabilization of difficult Operations in Retail Branch Banking of Jamshedpur Branch (2nd largest in East) as Assistant Manager.

Oct 2002 – Oct 2004 · 2 yrs · Jamshedpur Area, India

• Successfully completed the coveted Graduate Engineer Training program of Tata Group in 2002.
• Supervised a Steel Processing Plant as a Shift-in-Charge in Jamshedpur, managing a team of 40 people in a shift, supervised all operations including production, maintenance, logistics and scheduling.
• Successfully held the position of 5-S Champion and Safety-in-Charge of a Steel Processing Plant.