David Hillier

Digital Marketing Specialist

New York, New York, United States15 yrs 9 mos experience

Key Highlights

  • Expert in data-driven marketing strategies.
  • Proven track record in campaign optimization.
  • Strong collaboration with cross-functional teams.
Stackforce AI infers this person is a Marketing Analytics expert with a focus on data-driven strategies in the MarTech industry.

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Skills

Core Skills

Marketing AnalyticsData-driven StrategySocial Media Strategy

Other Skills

AccountingBusiness DevelopmentDigital MarketingFinancial AnalysisFinancial ReportingNew Business DevelopmentOnline Media ManagementSales & MarketingSocial Media Managementanalyticscampaign optimizationcustomer segmentationdata analysis

About

I am a Marketing Analytics Manager at Intuit with a passion for turning data into strategic marketing decisions. With extensive experience in data analysis, customer segmentation, and campaign optimization, I help drive marketing performance and growth by providing actionable insights that align with business objectives. At Intuit, I collaborate with cross-functional teams to design and refine marketing strategies, using analytics to measure success, enhance customer engagement, and improve ROI. From digital marketing campaigns to customer behavior analysis, I leverage data to ensure marketing dollars are spent effectively and efficiently. My goal is to continuously optimize marketing efforts, push the boundaries of data-driven strategies, and contribute to the company's long-term success. Let's connect if you're interested in discussing how data can transform marketing performance!

Experience

Intuit

Marketing Analytics Manager

Jan 2024Present · 2 yrs 2 mos · New York, United States

  • As a Marketing Analytics Manager at Intuit, I lead data-driven marketing initiatives, translating complex data into actionable insights that optimize marketing strategies, improve customer targeting, and drive business growth. My expertise in analytics ensures the efficiency and success of marketing campaigns, contributing to informed decision-making and measurable results.
data analysiscustomer segmentationcampaign optimizationanalyticsMarketing AnalyticsData-Driven Strategy

Usaa

Marketing Manager

Mar 2023Jan 2024 · 10 mos · New York City Metropolitan Area

  • A Sales Executive is responsible for driving sales and revenue growth for a company. Here’s a general description of the role:
  • Key Responsibilities:
  • Prospecting and Lead Generation: Identify and engage potential clients through various channels, including networking, cold calling, and referrals.
  • Sales Presentations: Conduct product demonstrations and presentations to showcase the benefits and features of the company's offerings.
  • Relationship Management: Build and maintain strong relationships with clients to understand their needs and ensure satisfaction.
  • Negotiation: Negotiate terms and close deals to achieve sales targets.
  • Market Research: Stay informed about industry trends and competitor activities to identify opportunities and challenges.
  • Collaboration: Work closely with marketing, customer service, and product teams to align strategies and enhance the customer experience.
  • Reporting: Track sales activities, manage a sales pipeline, and report on progress to management.

Square

Social Media Manager

Apr 2021Mar 2023 · 1 yr 11 mos · New York, United States

Social Media ManagementOnline Media ManagementSocial Media Strategy

G5

Business Development & Marketing Professional

Aug 2017Apr 2021 · 3 yrs 8 mos · New York, United States

  • G5 is a digital marketing firm that sold for $76 million – Oregon’s largest investment round in 2015. G5 simplifies digital marketing by delivering best-in-class sites, search, and social for Apartments, Self Storage, and Senior Living properties.
  • During my employment I educated prospects about a suite of digital marketing solutions via tradeshows and one-on-one interactions. I also collaborated with the marketing and sales team, trained team members and new hires, authored step-by-step guides, provided creative strategy and copy for marketing campaigns, stimulated 20% growth in my sales database year-over-year, and closed 9 new accounts in the last six months of my employment resulting in over $45 thousand in monthly recurring revenue.

I-believe // audioone

Digital Marketing Specialist

Sep 2014Nov 2017 · 3 yrs 2 mos · Dublin, Ohio, United States

  • Administration duties including, database updates, generating booking orders and reports as well as setting up online campaigns.
  • Liaising with clients and agencies on the performance and set up of digital campaigns while assisting Ad Operations with Display Advertising by using Adtech and Doubleclick platforms.
  • Managed websites: Editing and updating content using WordPress and developing/writing newsletters and articles.
  • Designing digital advertising display for advertisers such as L’Oreal, Ferrero, Sanofi, ITB, IADT among others as well as promotional material and business presentation development such as booklets using Adobe CC software and Celtra.

Brophy solicitors

Content Marketing Specialist

Dec 2012Sep 2014 · 1 yr 9 mos · Dublin, Ohio, United States

  • Implemented a more efficient email Marketing and Newsletter system using Constant Contact and responsible for the weekly delivery of newsletters.
  • Managed of the website, updating and editing content, news and articles on a regular basis which requires basic HTML knowledge.
  • Updated database with new contacts and clients interested in receiving news about law cases and immigration updates.
  • Published new content on their Social Media Channels with law updates and articles related to new cases which increased Facebook fans by 31% and Twitter fans by 80% in 12 months organically.

The fitness dock

Customer Service and Marketing Assistant

Jun 2010Nov 2012 · 2 yrs 5 mos · United States

  • Dealt with customer’s queries on a regular basis over the phone, face to face and online through Facebook and Twitter using monitoring tools such as Hootsuite.
  • Created content for social media platforms on health and fitness, and to promote the club’s activities, classes, competitions such as tickets to movie premieres, news, events, courses and evaluated interactions gained with every publication.
  • Designed in house posters, brochures and flyers using Microsoft Office tools, such as Power Point, Publisher and also Photoshop.
  • Developed a Normal Operating Procedure Manual for increased productivity and workflow.
  • Updated and edited the website and blog content (text, images, video).
  • Handled cash and credit card transactions carefully when working at the till.
  • Processed, organised and filed membership, cancellations and suspension forms.
  • Sending regular newsletters with news, articles and promotions.

Education

Columbia University

Master's degree — Marketing Analytics

Jan 2006Jan 2008

New York University

Bachelor's degree

Jan 2000Jan 2005

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