Nishtha Saxena

Communications Manager

Gurugram, Haryana, India8 yrs 5 mos experience

Most Likely To Switch

Key Highlights

8+ years of experience in integrated communications.
Expert in crafting strategies for sustainability and CSR.
Proven track record in driving brand awareness and positioning.

Stackforce AI infers this person is a Marketing Communications Specialist with expertise in EdTech and Agritech industries.

Contact

sdavnishtha@gmail.com LinkedIn

Skills

Core Skills

Strategic CommunicationsCorporate CommunicationsContent MarketingProduct MarketingInternal CommunicationsSocial Media MarketingMarketing AnalyticsContent Management SystemsMarket ResearchCreative WritingMarketing

Other Skills

Media RelationsContent ManagementSocial Media CommunicationsDesignCreative Content CreationVendor ManagementSearch Engine Optimization (SEO)WritingContent AnalysisSEOContent Management Systems (CMS)BrandingWeb Project ManagementWeb Content CreationTeam Management

About

Having worked for 8+ years across industries, I have learned how to market products before creating them. My career journey has equipped me with skills in crafting integrated communication strategies that support key business goals, utilizing digital, written, and visual messaging tactics. My work often intersects with sustainability and corporate social responsibility (CSR) initiatives, enhancing media presence, brand awareness and positioning while maintaining consistency with global standards and incorporating local nuances. I prioritize quality control in communication messaging, channels, and brand alignment, ensuring a cohesive and trusted image. Skilled in marketing strategies, research, communication, vendor management, and content marketing tools, I have driven design and distribution of content with a 100% success rate. Currently, as Senior Manager - Communications at Dhanuka Agritech Limited, I apply these principles to support the company's growth and reputation. Holding a Master’s Degree in PR and Corporate Communication from XIC, Mumbai, I firmly believe that effective communication can transform organizations, one innovative idea at a time. My journey has been about leveraging the power of good communication to drive success and foster growth across various industries.

Experience

Dhanuka agritech ltd.

Senior Manager - Corporate Communications

Sep 2023 – Present · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

Create and execute an integrated communications strategy to support key business goals within India, incorporating digital, written, and visual messaging tactics.
Develop and deliver compelling external messaging which influences priority stakeholders (media, customers, business partners, NGOs, and others).
Plan and execute company events, press conferences, and other corporate functions.
Create and manage content for press releases, speeches, newsletters, internal memos, and social media to ensure consistent messaging.
Use technologies, data, analytics, and best practices to ensure continued engagement and impact across audiences.
Provide communication support to senior leadership for speeches, presentations, and public appearances.
Support communication efforts within sustainability and corporate social responsibility (CSR) initiatives.
Support Dhanuka's brand awareness and positioning across India, ensuring consistency with global positioning while incorporating country and cultural nuances.
Review quality control within communication messaging, channels, and brand alignment.
Collaborate with other communications teams in the region and globally to promote and position Dhanuka as a trusted and preferred agriculture company.
Identify opportunities to serve as a trusted storyteller with leadership, leveraging communications as a key tool to drive Dhanuka's narrative.
Lead and support ad-hoc communication projects, including signature agriculture programs/events.

Strategic CommunicationsMedia RelationsCorporate Communications

Analytics vidhya

Content Marketing Lead

Dec 2022 – Jun 2023 · 6 mos · Gurugram, Haryana, India

Analyzed past corporate communication initiatives and revamped company's marketing efforts to attract and retain users
Helped with product marketing and launches of new service offerings, ensuring alignment through content planning with business objectives.
Collaborated with the business team to define pricing strategies and optimize revenue generation
Ensured effective engagement and outreach through online channels for high-quality communication
Contributed to the promotion of high-visibility flagship events and implemented marketing campaigns to drive sales

Content MarketingProduct MarketingStrategic CommunicationsSocial Media CommunicationsDesign

Upgrad

Senior Associate - Learner Communications

Aug 2021 – Dec 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

Define communication strategy for all initiatives and programs being run by the alumni, referral, and mentorship team and support them in defining the core messaging, branding, creative road-map, communication quantum, channels, etc.
Create technical newsletters for Data Science, Digital Marketing & Product Management community - Including ideation, long & short form content, identifying & liaising with leaders and experts to be featured in newsletters, alumni stories and people to be profiled
Drive all mandates for the alumni & referral team
Responsible for the last mile copywriting of all collaterals - emails, video scripts, brochures and others
Use data to draw actionable insights to improve the effectiveness of all communication
Assist the Remarketing & Referral team in driving business objectives like lead generation & upselling or cross-selling
Handle third-party vendors, external and internal stakeholder management to keep the conversations aligned at all times

Internal CommunicationsProduct MarketingCreative Content CreationCorporate CommunicationsVendor Management

Games24x7

Senior Content Marketer

May 2020 – Aug 2021 · 1 yr 3 mos · Mumbai, Maharashtra, India

Write campaign communications both for Onsite & Offsite elements: Emailers, Website Content, Banner Ad Copies, Video Ad Copies, Social Media Posts
Content and communication strategies to increase the influx of subscribers on websites via emails, social media, content, and analytics
Research, Plan & Execute New Content Marketing Strategies
Deep understanding of SEO and reporting tools such as Google Analytics, Google Search Console, SEMRush, among others
Social Media and marketing communication collateral – infographics, guides, and product blogs
Support designing and development of communication tools and materials for effective communication and publications

Social Media MarketingSearch Engine Optimization (SEO)WritingContent AnalysisMarketing Analytics

Gartner

Product Report Specialist

Nov 2018 – Jun 2019 · 7 mos · Gurgaon, India

Research, define, and collect features for software products across different industries
Effective delivery of edited content to the US and UK markets
Drafted briefing materials in terms of snippets, catalogues, and brand description for a
smooth dissemination in the US markets
Handled web management systems for vendor communication and management

Content Management Systems (CMS)BrandingWeb Project ManagementWeb Content CreationMarket ResearchContent Management Systems

Credforce

Associate - Content & Global Marketing

Aug 2016 – Nov 2018 · 2 yrs 3 mos · Gurgaon, India

Creating content for all types of marketing collateral, including website content, white papers, articles, and blogs, case studies, brochures, and info-graphics.
Subject Matter Expert- Big Data Analytics. Along with that, working closely with Talent Management and Blockchain Fundamentals.
Developing creative and technical content which includes rigorous research
Involved in rigorous content strategy and planning for internal clients.
Brainstorming, creating and transforming ideas into words for articles, advertisements, publications and other public relation outlets.
Write words and text for all requirements of the internal clients.
Editing and proofreading various materials.

Creative WritingTeam ManagementCommunicationCopywritingMarketing